After entering the 100,000+ club with annual sales in 2023, the upward and future trend of the Xingtu brand is becoming stronger and stronger, and the strategic transformation of new energy has entered the fast lane. On June 3, Chery's high-end brand EXEED Xingtu (hereinafter referred to as Xingtu) announced its sales success in May, with a total of 9,467 new cars sold, a year-on-year increase of 24.4%, of which the proportion of new energy products exceeded 50% for the first time. Up to now, Xingtu has sold 41,195 vehicles from January to May, and the average price of bicycles has exceeded 200,000 yuan, fully demonstrating the brand's premium ability. Star Era ET, which was launched on May 9, has exceeded 26,000+ units in 2 days after its launch.
Under the pressure of the auto market that is swept by the price war this year and the decisive battle at the beginning of the year, the outbreak of "Xingtu Speed" also confirms the solid ability of the business system. In this regard, Huang Zhaogen, assistant general manager of Chery Automobile Co., Ltd. and general manager of Xingtu Marketing Center, still admitted in an interview that the pressure is huge, he said, "Compared with speed and scale, we pay more attention to the improvement of quality and connotation, and in the future, Xingtu will be a long-termist, strive to learn from the world's outstanding peers, absorb advanced experience and knowledge, build a high-quality-price ratio, high-tech-price ratio brand, and become a 'marathon' runner in the new energy track." It is precisely because of being prepared for danger in times of peace that since 2024, Xingtu has been deeply engaged in technical products, channel services, overseas and other fields by building the "five high-end" ecosystem as its strategic policy, and the road to upward movement is getting smoother and smoother.
Don't forget the essence of car manufacturing and stick to the original intention of safety
In the new automotive era, Xingtu is taking the two major technology platforms of "M3X super-hybrid + E0X electric" as the cornerstone, fully laying out the full-track technical routes such as plug-in hybrid, pure electric and extended range, and plans to realize the new energy transformation of all products in the first quarter of 2025.
Since the beginning of this year, it has successively launched new high-quality new energy models such as C-DM, Yaoguang C-DM, and Star Era ET, and the product structure has become more perfect. At the same time, Xingtu also actively listens to the voices of users, continues to iterate on existing products, and successively launches new fuel versions such as Lingyun King Edition and Moon King Edition, basically maintaining the rhythm of new cars and popular models every month, and continuously meeting the needs of consumption upgrading with better product strength.
【The first pure electric/extended range SUV Star Era ET】
Among them, the Star Era ET, which was launched on May 9, is undoubtedly the biggest contributor behind the hot sales. The entry guide price of the new car is 189,800 yuan, with a length of more than 5 meters, equipped with air suspension and CDC, and the measured range of 2141.4km for the golden extended range, which is known as the "originator of extended range". The day before the launch of the new car, it reached 16,996 units, rose to 18,397 units 3 hours before the launch, and the order volume has exceeded 26,000+ units 2 days after the launch, effectively fulfilling Chery Group's 2024 new energy "welcome" rhetoric. As of May 31, 30+ dealers have achieved more than 100 orders, and nearly 3,000 new cars have been delivered to users, and the average daily production capacity of the factory is more than 200 units, and the production plan is being quickly adjusted to 300 units per day.
The listing of Epoch ET is not accidental, but the inevitable result of accumulation. Automobile is a major matter of human life, Xingtu always adheres to the "safety" is the brand gene, is the luxury of luxury, so special attention is paid to system construction, and all technologies "on the car" have been repeatedly verified. Whether it is the first "NESTA six-dimensional electrical safety" certification award in China, or the Yaoguang C-DM "Crossing Daoshan" chassis impact incident that became popular on the whole network in the first half of the year, or the blockbuster Star Era ET 31.9-meter altitude fall experiment, etc., behind the safety strength it shows, it reflects Xingtu's lifelong commitment to users.
High-value products attract high-net-worth users, and product reputation continues to improve
[Yaoguang C-DM owner representative - Shi Hailin successfully set a high-altitude flat belt Asian record]
The user reputation that has gone through time is the best proof to test the quality of the product. "Although a new speed was created in the first half of the year, what is even more surprising is that more and more high-net-worth user groups have emerged, which is also a recognition of the quality-price ratio and technology-price ratio of Xingtu products," Huang Zhaogen said, such as Zheng Qiang, a Changjiang scholar and well-known professor, and Shi Hailin, a global travel Vlog blogger, Shi Hailin, a Guinness World Record holder, and the first person in a high-altitude flat belt, all chose or chose to become users of the Xingtu brand again. Their common characteristics are leaders in their respective fields, the pursuit of high-quality lifestyle, trust in Xingtu products, and the best spokesperson for Xingtu's brand spirit of "dare to surpass".
At the same time, more and more young users choose to join the Xingtu family, as of now, the proportion of post-90s users has exceeded 70%, and the average age of car owners is 31 years old. In the future, with the introduction of more highly competitive new energy products, the user stickiness of the Xingtu brand will continue to increase, and the user portrait will continue to rise and be new.
The rapid growth of network layout creates a "supply station" that users can rest assured
Thanks to the hot sales of new energy products, as of May, the sales volume of Xingtu in the first and second tier core cities has exceeded 50%, in order to meet the needs of market consumers, it is currently focusing on the rapid expansion of the core city network layout, and there are currently 5 Xingtu experience centers in Beijing.
The channel is the channel of the product, and the combination of the two can play the effect of 1+1>2. In the future, Xingtu will continue to lay out the "three highways" - channel construction, digital system construction, and energy system construction, and plans to have more than 460 stores and more than 120 brand stations around 28 core cities by the end of the year. Charging facilities will be installed outside the brand station, and at the same time, more than 500,000 public charging piles will be connected to the company, covering core urban and rural areas and along highways.
With an all-round effort on multiple tracks, it is expected to usher in a new round of growth in the second half of the year
In the surging Chinese auto market, with its own stable business system capabilities and highly competitive product advantages, Xingtu handed over a satisfactory "mid-term answer sheet" in advance, and with the launch of more annual cars and new energy products in the second half of the year, Xingtu will challenge to a higher goal, and market sales are also expected to usher in a new round of explosive growth.
As the "spire" of Chery Group's brand pyramid, Xingtu is committed to building a new energy luxury brand that is loved by the world. During the Beijing Auto Show, more than 3,000 users, media and dealer representatives from overseas gathered at the Xingtu booth to give great affirmation and expectations to new energy products such as Yaoguang C-DM, Xingji ES, and Xingtu ET.
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