In the national liquor map, Anhui liquor occupies an important position. There is a saying called "the east does not enter Anhui, the west does not enter Sichuan", and those that can compete with Huijiu are the major liquor provinces of Sichuan and Guizhou. Anhui has a winemaking history of more than 3,000 years from ancient times to the present, with countless famous wines, and many famous wines are even comparable to Maotai and Wuliangye when they are brilliant.
However, if you want to ask Anhui what good wine there is in addition to the ancient well tribute wine, many people can't remember it. There are many wineries in Anhui, and naturally there are many good wines, and these wines were once household names, but unfortunately, their fame is not as good as before. For example, the following 3 wines are really a pity!
Golden Seed Wine
When it comes to the most failed wine in Anhui, the first place must be golden seed wine. Golden Seed Wine was once one of the "Four Golden Flowers" of Huijiu, and in recent years, the turnover of other famous wines has been rising, but Golden Seed Wine has "fallen against the trend"!
In 2013, the operating income of Golden Seed Wine was 2.294 billion yuan, setting a record high. As of 2020, only 914 million yuan is left, and it has been "cut off"!
Some insiders pointed out that from the data of recent years, although the absolute value of the operating cost of golden seed wine has changed slightly, and the sales expenses and management expenses have also decreased slightly, due to the continuous decline in operating income, the proportion of various products is constantly increasing, which further affects the profitability of enterprises.
From the perspective of market performance, Golden Seed Wine has not been able to occupy a stable place in the base camp market anhui, and its market share is less than 5%. At the same time, it has not been able to expand the territory, and in the first half of last year, the market outside the province of Golden Seed Wine accounted for only about 10% of the operating income of liquor.
Why did Golden Seed Wine fail miserably? One reason is that its product positioning in recent years is not clear, and there are many products and "not refined". The quality is not outstanding enough, and it will naturally be eliminated! The second reason is that the local liquor infighting is too serious! Real estate wine is too "inner volume", resulting in Golden Seed Wine being unwinnable in the local market and not strong enough in the foreign market.
For the reasons for the loss, Golden Seed Liquor said that the main reason for the pre-loss of this performance is that the company's liquor product structure is in the adjustment period, the sales of sub-high-end products are relatively low, and the gross profit of comprehensive sales is low.
Mouth cellar wine
Kouzi Cellar Wine, at the first national wine appraisal meeting, won the fifth place of the highest award "first-class wine", and became famous very early. It is a representative of kanka liquor, which mainly highlights the style of thick sauce. The aroma is complex, the cellar, the caramel flavor is prominent, and it also carries a sesame aroma. The entrance is sweet and fragrant, the burnt fragrance looms, and the smooth feeling of entering the throat is very good.
However, in recent years, although the development of Kouzi cellar wine has been relatively stable, the gap between it and other brands of wine has become larger and larger, and it is somewhat derailed from the times, so that a number of provincial wines have an opportunity to take advantage. As a result, the market share of Kouzijiao has shrunk rapidly, resulting in a serious decline in fame. Market competition is like sailing against the current, if you are not careful, you will be preempted by others!
Welcome to the tribute
Yingchao tribute wine is one of the specialties of Anhui Huoshan, is a kind of fragrant liquor, Yingchao tribute wine is made of high-quality grain raw materials (sorghum, rice, glutinous rice, wheat, corn) in Dabie Mountain through the traditional brewing process condensed, with "wine cellar taste elegant, thick sauce, sweet and refreshing, all flavors coordinated" typical characteristics.
Originally built in 1955, this wine is mainly fragrant, and has been sent by Wuliangye with a large number of technicians for technical guidance and product upgrades. However, unlike other Emblem Wines, most of the revenue of Yingchao Tribute Wine comes from other provinces, and it is the only product in Anhui that focuses on the development of external markets.
Originally, the development of yingchao tribute wine was not bad, but unfortunately, it could not escape the damage of internal friction, and it is currently only famous in the province, and there is still no fire out of the province. However, in recent years, Yingchao Tribute Wine is also actively exploring the market, and I hope to see it really out of the circle in the future!
Anhui wine was originally the pride of wine lovers across the country, but unfortunately because of the product layout, not taking the initiative to open up the market, not paying attention to quality and serious local infighting, the situation is now precarious, which is a pity!