In fact, people who pay attention to the liquor market should find that the liquor market in recent years has basically been in a relatively stable state - big-name liquor does not "overturn", and small-name liquor does not come out.
In fact, the liquor industry in the early years was not as stable as it is now, especially in those years of rapid development of liquor, the liquor circle at that time can be said to be a changeable situation, many wines became popular overnight and "fell off the altar" overnight, for old wine friends, it can really be described as "seeing the building rise, seeing the building collapse".
1. The "tomb school" in baijiu - Dongjiu
Dongjiu can be called the most special and mysterious liquor in the history of mainland liquor.
Supreme honor
With its special brewing process and herbal formula, Dongjiu received a high evaluation at the 2nd National Wine Appraisal Conference - fragrant and dewy, rich in flavor, and successfully ranked as one of the "Eight Famous Wines".
Its craftsmanship and recipe have even been classified as state secrets 3 times, which is a great honor for a wine!
In the 1990s, Dongjiu ushered in its heyday, and in 1992, its sales once surpassed Thattai, and its production and sales even reached a staggering figure of 11,000 tons.
Unfortunately, it didn't take long for Dong Jiu to suffer fatal blows one after another.
Fatal blow
In 1993, China began to implement the Endangered Species of Wild Fauna and Flora Convention, and in order to protect endangered animals and plants, Dongjiu had to start deleting the formula, which was tantamount to extracting the soul of Dongjiu.
Dong Jiu's fiasco, in addition to "natural disasters", is also inseparable from the "man-made disasters" of trick-and-death.
In 1995, the old director of DongJiu died, and the power struggle became the "key work" within Dongjiu, and Dongjiu, who was once famous, was finally seriously injured in the internal friction for 2 years, even to the point of insolvency.
It was also from this that Dong Jiu went straight down to the peak.
After that, Dong Jiu was even more injured by the capital settlement that did not understand wine, and there was almost no resistance.
Today's Dongjiu wants to regain the trust of consumers, but because the market tends to be stable, it really can't grab market share, and it has become a fiasco of "empty reputation, but no fame"!
2. The true uncrowned king - Wenjun wine
If there is any wine in the history of Chinese liquor that has the most story and mystery, it must be Wenjun wine.
Throw away the prize
Wenjun liquor is produced in Qionglai, which is rich in fine wine, and once it was like an arrogant lady in the liquor industry, who could not hesitate to abandon the prize and beat the face of the wine appraisal meeting. However, its arrogance has absolute capital.
In the 1980s, Wenjun wine was a wine that almost every household in Sichuan was drinking, with an output of more than 10,000 yuan and an output value of more than 100 million yuan! What's more, at that time it got a soft hand in its size awards!
However, such a wine with a good reputation, good wine quality and high voice fell into the silver award at the 5th wine appraisal meeting, and Wenjun left the scene in disobedience, leaving an uproar, and the national appraisal meeting also completely withdrew from the historical stage.
Although it did not win the gold medal, Wenjun Wine was indeed the true "uncrowned king" in the minds of the people.
Unfortunately, the good times did not last long, and the liquor industry soon ushered in a huge reform. The market in the province was wildly cannibalized by competitors, and there was no foundation outside the province, and Wenjun Wine soon went to the point of bankruptcy and reorganization.
Wenjun married three times
In 2000, Wenjun Liquor finally turned a loss into a profit in 2004 due to its insolvency and "one marriage" Jian Nanchun.
After that, Xuan Shi Ni and Jian Nan Chun began a three-year secret conversation, ending in Xuan Shi Ni's final control, so in 2007, Wen Jun Liquor "second marriage".
In the days of "marrying" Henshin, Wenjun wine changed the appearance of everyone in the past, became heroic and luxurious, although the quality of the wine has been greatly improved, but the price is prohibitive. Apparently, Henschney's high-end failed.
In 2015, Xuan Shi Ni withdrew its investment, and after 8 years of "foreign marriage", Wenjun Wine re-entered the arms of Jian Nanchun.
In fact, wenjun wine in the Xuanshini period, in addition to the high price, there is almost nothing wrong with it. Today's Jian Nanchun has fallen from the former first-line high-end brand to the ranks of the sub-high-end, and it can be said that there is no spare energy to help Wenjun to develop.
Wenjun Wine, which was once full of legend, is now invisible to everyone, and can only leave a long sigh.
3. The original intention of being a winemaker who does not change - Mutai Houdao wine
Once the liquor market was full of flowers, now the situation of famous liquor is more stable, the old liquor is still submerged in the torrent of the times, and how will the newborn Mutai Houdao liquor break the ground?
The division is famous
All the stories still have to start from Feng Xiaoning, who is "born massive". When Feng Xiaoning was 19 years old, he entered the Moutai Factory with his natural good wine intake, worshiped under the door of Li Xingfa, the old director of Moutai Factory, and became a proud protégé of the old factory director.
Years of deep cultivation have given Feng Xiaoning a solid foundation in brewing and blending. Nowadays, there are no more than 8 people with her skills in the country.
Feng often said that she was a "sauce person", not a "craftsman", adhering to nothing more than the original intention of the sauce wine, and the Wooden Terrace Houdao wine was her original intention of making sauce wine.
Craftsmanship is the soul
Feng Lao is an extremely "more authentic" person in the matter of brewing, from the selection of materials to brewing and blending, all of them are personally involved in the check.
The process used in Mutai Houdao Wine is the 12987 brewing process that has been precipitated and summarized for thousands of years, with high cost and low wine yield, but the quality of the wine is excellent, and it is the most orthodox sauce wine process.
The wooden platform is fragrant
It is often said that sauce wine is the art of time, and every drop of good sauce wine is a gift from time. Mutai Houdao wine was made into wine for 1 year and aged for 5 years, and it set off a big sensation in Maotai Town.
The wine is mellow and rich, the sauce is fresh but rich and long, and after the entrance, you can feel the wine tight and smooth, flowing in the mouth, the wine rolls into the throat and stomach, the warmth rises, and the pleasure breaks out.
Although Mutai Houdao liquor is a good wine without compromise, in today's stable liquor market, it has been unable to emerge from the publicity, so its fame is still stuck in Guizhou and it is difficult to go out of the province.
In the past, we adhered to the "wine is not afraid of the depth of the alley", but now this sentence can no longer be regarded as a golden rule, without publicity of wine, it is like a bird without wings, even if the sky is vast, it can not leave the square inch under the feet. I am Lin Da Guanren, a blogger who seriously updates food knowledge and skills every day, if you feel that reading the articles I wrote is really helpful to you, welcome to pay attention to me to learn more knowledge every day, Lin Da Guan ren thank you very much for your love! Let's cheer together on the road of food!!
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