Whether it is in product or marketing, we can find that Weipai is constantly changing. Last Saturday, it held a user fan festival at the Great Wall Technology Center, and at this event, it also experienced what is truly "user-centric".
Brand new Wei Pai
Wei brand positioned in the high-end intelligent new energy brand, after continuously absorbing the advantages of pure electric vehicles and fuel vehicles, intends to create a new 0 anxiety intelligent electric products, and the coffee series products have taken the lead in completing the mass production of DHT technology, realizing the layout of the whole series of intelligent new energy.
A few days ago, Weipai Mocha DHT-PHEV has officially opened pre-sale, as the "0 anxiety intelligent electric" technology and this technology "first car", the arrival of new cars can be said to be a new beginning of Weipai.
In line with the concept of user-centered and solving the pain points of user travel, the Weipai Mocha DHT-PHEV two-wheel drive long-endurance version can achieve pure electric endurance of 204km under WLTC conditions, comprehensive endurance of more than 1000km, two-wheel drive version of 100km feeder fuel consumption of 5.55L, high-performance four-wheel drive version of 100km feeder fuel consumption of 6.3L; at the same time, in terms of intelligent driving, not only equipped with HWA high-speed driving assistance, NOH intelligent pilot assistance and other high-end intelligent auxiliary driving systems, but also equipped with integrated parking, transparent chassis, Auxiliary functions such as remote control parking that are convenient for daily use better solve the user's travel pain points.
Know your smart travel partner better
At the event site, Wei Pai debuted the new car machine image of "Xiao Wei Classmate 2.0", from the interaction on the spot, it can be seen that Xiao Wei Classmate 2.0 has a great change in the performance of emotion and temperature, it can not only fully sensory insight into user needs, but also the sound processing is more natural, not very mechanical, more temperature.
In use, after waking up Xiao Wei students, it can achieve 20 seconds of continuous dialogue, without multiple awakenings; the system can be understood according to the context; it has a more powerful voice control interaction, which can be controlled by voice, and the car control ability reaches 14 items; it also unlocks the advantages of visible speakable function, voice parking, etc., which is more convenient for users to use and brings users a more intelligent interactive experience.
In addition, Weipai also released a smart car control watch co-created with users.
First of all, this co-creation with users is very interesting, stemming from a user's idea, a user (Yu Yanqin) posted in the Wei APP, hoping to develop a car smart watch key, so this smart watch was born. At the event site, Weipai also invited users who posted to witness the release of smart car control watches. Because of a proposal from the user, it actively responds and constantly listens to the opinions of the user, and finally produces a product that satisfies the user, and perfectly practices the concept of co-creation between Wei Brand and the user.
Is a sports watch, but also the key, this watch not only supports 10 kinds of sports mode management, running, swimming, mountaineering, etc., can accurately record daily exercise and track various indicators, to meet the daily use of functions, but also a car key, can be matched with all vehicle keys of the Wei brand, to achieve open and close lock, remote control car, one key start, one key to raise the window, tail door opening and other functions.
The light of domestic goods
In recent years, more and more domestic products appear in everyone's vision, domestic car brands have also been making continuous progress, in the event of several micro-movies played, the impression is that the Korean car owner, in the car selection, how to persuade the father-in-law to break the old prejudice and choose Wei brand mocha.
According to statistics, in December 2021, the overall sales volume of Wei Pai reached 10,065 units, an increase of 60% month-on-month, in fact, Wei Pai not only has a strong market feedback in China, but also continues to go international. At the previous Munich Motor Show, Weipai took the lead in landing on the German market with leading technology and reliable quality, and the quality of Chinese cars deserves to be discovered by more people, loving borderless and quality without borders.
At the end of the fan festival, everyone sang a song adapted for Wei Pai, just like the lyrics of the lyrics written "My future is not a dream", a brand that can put users first, can continuously improve products, forward-looking brands, and believe that his future is not a dream.