Originally, I was going to visit the store to shoot a ballet cat for everyone, but the staff at the entrance of the store told me, "You are late!" ”
Ballet cat arrived at the store the other day just for a tour, has left, and then to the store, it is estimated to wait for March and April this year. Hearing this news, I couldn't help but feel an authentic Chongqing sigh in my heart: Oh open!
There is a classic line called "come and come", although the ballet cat could not be photographed, other cats can always understand the market, so the staff told me:
1. As you can see, our exhibition hall no longer has a black cat and white cat small wild cat version (hereinafter referred to as the small wild cat) exhibition car, even if it is now a good cat and white cat, it also needs to be delivered to the customer, not the resident exhibition car;
2. At present, it is impossible to pick up the car before the Spring Festival, and the car has to wait about 4-5 months;
3. Users who buy cat products are mainly women who are concentrated in the age of 20-45 years old, of course, there will be more urban women aged 25-35;
4. The black cat and the good cat are the best-selling in the store. Black cats are cost-effective, have low entry thresholds, have modification potential, mainly girls buy themselves and parents give them to their daughters; good cats are more retro, more space, basically a gift from the husband to the wife, as a family purchase car;
5. The average monthly order volume of a single store can reach 100 units, and at the best time, it can reach 200 units, and the current monthly delivery volume is also about 100 units;
6. At present, Euler also has a supermarket display shop, and the young sisters can also watch the car when shopping.
It is more unexpected, but it is also reasonable, as a brand that understands women better, where girls often haunt is, it must be a shopping mall. Therefore, whether it is from the perspective of the general trend of new energy vehicle sales or the tone of the Euler brand, the choice to go to the supermarket is undoubtedly the most grounded.
Secondly, I thought that 25-35-year-old women are more willing to choose the Euler cat system, but I did not expect that 40+ female friends also like it, but it is not age discrimination, but from the perspective of demand, I think that 40+ women will prefer MINI's car, perhaps new energy attributes also give consumption a reason to choose more.
Euler pinched the female user's pursuit of appearance, whether it is a black cat, a white cat, a good cat, or a small wild cat and a ballet cat, itself is good-looking, plus the modification space is very large, a slight change of color is enough personality, although I failed to see the black cat and the small wild cat exhibition car, see the test drive at the door of the store, it will also make people feel watery!
However, from the pick-up cycle, I personally think that the Euler brand can speed up, it does sell well, we admit, etc. can also wait, but the waiting time is too long, for female consumers, their patience may be limited. On the other hand, the next ballet cat is going to face pre-sale and listing, so sought-after modeling design, the showroom has no car, always experience is not so in place, or look forward to the real car early to the store, but also convenient for everyone to actually experience.