January 17 news, this week, Bloomberg released the news that due to the fuselage overheating, camera coordination and software system and other issues, Apple's first AR/VR device will be postponed until next year release.
Mark Gurman from Bloomberg gave more details about Apple's first AR/VR device.
Previously, Gurman has mentioned that in the early days, Apple's AR/VR devices will be expensive. Many analysts believe that the final price will be around $3,000. But Gurman said the price discussed internally by Apple was above $2,000, but did not reach $3,000.
As we all know, Apple's first product entering the new track will be much higher than the price of the competitors. Of course, even if there is a certain price drop in the subsequent products, it will still be in a higher selling price range in the industry.
In addition, Gurman reconfirmed that the performance of Apple's first AR/VR device will be similar to that of the M1 Pro chip, because it will need to support ultra-high-resolution 8K panels, which will require more advanced graphics processing performance. The performance of Apple's AR/VR devices will certainly surpass the M1 and infinitely converge on the M1 Pro. We know that the M1 has 8 GPU cores, and the M1 Pro has 14-16 GPU cores.
As of now, the news points to Apple's first AR/VR device will mainly target the gaming, media and communications fields.
In addition to this, Mark Gurman has also given several names for Apple's AR/VR devices.
For example, Apple Vision, Gurman is now the most optimistic about this name, vision is vision, and the meaning of imagination and fantasy, full of futuristic sense. Apple Reality, reality translates to reality, which is the "R" in AR and VR. After all, the core function of this device is still virtual reality Virtual Reality and Augmented Reality, and the operating system is also rOS, which also has the letter r.
Apple Sight/iSight: Sight also means vision, vision, and Apple used the name iSight as early as 15 years ago, which was the camera product prepared for video calls at that time. The rear camera on the iPhone is also advertised as iSight. Of course, whether there is the letter i can not be determined, Apple many products use i, such as iPhone, iPad, but there are also not used, such as Apple Watch, Apple TV and so on. Gurman wasn't too bullish on the name.
Although Apple has never publicly confirmed the development of the headset, investors and analysts are increasingly convinced that the device will become an important new product category for the tech giant.
Apple reportedly has a large team inside apple called the "Technology Development Group" working on the device. Previously, there was gossip that Apple told suppliers that the sales of the product in the first year of release may reach 10 million units.
Although as of now, Apple refuses to comment on the news about AR/VR devices, but if you look at it from the perspective of revenue, the existing hardware business, whether it is iPhone, iPad or Mac, Apple Watch, has experienced a stage of super high growth a few years ago, although the iPhone can still sell well, the Mac can still sell better, but the reality is that they can not carry the next "tipping point" of a commercial company's revenue.
So is AR/VR the next decade for Apple?
From the perspective of technological development and interaction, mobile phones are the most reasonable means of response now, but they do not represent the past and the future, and mobile phones are also the most reasonable means of response.
Ar, VR, and even MR devices that were used as expansion kits in the early days will always have a day when they are used directly with the maturity of technology and the passage of time. As the most game-changing player, AR/VR is not once again an opportunity for Apple to dominate the industry, but a choice that fully and fully grasps its own destiny.