Remember the race that added 60,000 to the queue? Remember the dealer shouted out that the pricing was too low, and the maximum price increase was 100,000? Today, it's cool.
In the sales rankings released by the Association last month, it is difficult to find the traces of the Xena, and the fifteenth-ranked Odyssey has sales of nearly 1500 vehicles, so it is certain that the sales of the Xena will definitely be less than 1500.
Some people say, doesn't Sai Na mean that the order broke through 10,000? You have a problem with this data statistics, you know, the statistics of the federation is the retail volume, is relatively real data, and many car companies calculate the order volume or wholesale volume, if the crazy pressure to the dealer, you can also achieve good market sales, but these cars are not really delivered to the hands of consumers, and even how long to sell is a problem.
Coincidentally, in November last year, The sale of Xena did not enter the list, and even some insiders revealed that the actual sales of Xena were only more than 500 units.
At the end of October, Guangzhou "domestic Senna" Senna SIENNA was officially listed, priced at 309,800 yuan ~ 405,800 yuan, when many people shouted this price conscience, cheaper than the imported Senna 100,000 yuan, and at that time the dealer was also crazy for this car to wave the flag, and even shouted out the price increase less than 60,000 yuan not to pay the car, some 4S shops even reached 100,000 yuan, and in the price increase package, some auto parts were sold to sky-high prices, electric pedals 30,000 yuan, the whole car plated 20,000 yuan, Driving recorder 5,000 yuan, the cost of hundreds of pieces of things, doubled 10 times and then sold, and GAC Toyota official did not stop the price increase, and even the official mini program also played out, the specific transaction price to the dealer as the subject of the word, it can be said that acquiescence to the price increase.
In fact, the price increase is no stranger to domestic consumers, Volkswagen, Ford, Toyota, Honda, have all had the behavior of price increase, but to say whose price increase behavior is the most durable, the largest amplitude, but also toyota, in the past, Toyota's model even if the price increase, is still a car is difficult to find, but this time Toyota did not think of it, Sai Na seems to be no longer so good to mark up, the Chinese people do not buy it much.
A Toyota salesman also lamented that the Sai Na in his store had "ordered 8 units in October, changed to 28,000 units in November to order 11 units, and added 14,000 cash in December to order 3 units so far." Seriously, the Chinese people are rational now! ”
Some people put the sales of Xena dismal, attributed to limited production capacity, but the problem is that the initial GAC Toyota Sainna SIENNA production capacity of about 6000 units / month, FAW Toyota version of the domestic Senna will also get 5320 units / month production capacity, add up, a month's production capacity can reach more than 10,000, such a production capacity can not meet today's order volume? It's just self-deception.
Is the product of this car strong? Personally feel that there is still a certain degree of competitiveness, 2.5 hybrid system, smooth and fuel-saving, Zero hundred acceleration 8.5 seconds can also be said to be enough, the space performance is not bad, but Toyota to know, in the MPV market, both Buick GL8 such as evergreen trees, but also Trumpchi M8 such as independent brand rookies, and the starting price of Sai Na 300,000 or so is almost the same, if the price increase of 60,000, the landing price is more than 400,000, the price of high-end models are more than 500,000, this price point can choose Buick GL8 high-ended, in the MPV market has a reputation, home and commercial are very suitable, and even can go to Mercedes-Benz MPV models, the brand aura is much stronger than Toyota, why do consumers choose Xena?
There are various reasons for selling cars at a higher price, there are reasons for production capacity, there are reasons for products that are in short supply, there are reasons for no competitors, there are reasons for strong brand appeal, etc., but no matter what the reason, I do not recognize the price increase behavior, if the pricing is low, it should be a good market research, if the production capacity is limited, we should make great efforts to increase production capacity, rather than through the way of mark-up, to balance this supply and demand relationship.
And with the rise of domestic cars, a joint venture model will be less and less lonely, and the direct sales model brought by the new forces of car manufacturing, but also in the service experience to beat the traditional J model, the sales of Xena cold, in fact, is just the beginning, soon Toyota will understand, the price increase to sell the car does not work, Lexus, Toyota, Porsche, Mercedes-Benz, as long as there is a mark-up brand, there is a count, is not a good thing, you add and cherish it, see how crazy you are.