On July 7, 2021, a 2021 Angel Friends reunion hosted by the Los Angeles Tourism Bureau - the "Los Angeles +" Educational Resources Seminar was held simultaneously in Beijing, Guangzhou and Chengdu through video conference live broadcast. Hundreds of guests from travel agencies, study abroad institutions, tourism offices and embassies participated in the seminars in the three places.
△ Beijing venue
△ Chengdu venue
△Guangzhou venue
As we all know, the US embassy and consulates in China have restarted the student visa business, which is believed to be an important signal for the gradual recovery of the market. Therefore, the los angeles tourism bureau hosted this event in a timely manner, on the one hand, to explore the educational resources of Los Angeles, pay attention to the needs of the international student group, but also work with tourism partners to analyze the current market situation, insight into market trends, and judge future market opportunities and directions. This is also the meaning of the theme of the event "Los Angeles +", not only educational resources, but also focus on different business areas in the future to explore new market needs and trends.
Ms. Chang Hong, chief representative of los angeles tourism bureau, said in her speech that los angeles tourism board has always attached great importance to the promotion of quality tourism in China, and has formed close cooperative relations with many high-quality peer partners in win-win cooperation. The efforts and contributions of "Friends of Angels" are the driving force and hope for our deep cultivation in the Chinese market.
As the preferred gateway city for Chinese tourists to enter the United States, Los Angeles travels from Los Angeles to other cities, whether it is international students to start their study careers in the United States or tourists to start a beautiful travel itinerary, "Los Angeles +" has given a richer meaning.
Los Angeles's international school atmosphere and environment, top quality educational resources, diversified social environment and culture, free and open professional choices and other advantages, so that the educational resources here have maintained a high attractiveness and market advantages, Los Angeles Tourism Bureau also hopes to take advantage of this three places synchronous educational resources seminar, so that everyone can better understand the educational resources of Los Angeles, find new market cooperation opportunities and broaden new business directions.
The Commercial Officer and the Commissioner of the Education Division of the U.S. Embassy also gave a detailed introduction to the U.S. visa and educational resources for the guests at the scene, so that everyone had the latest understanding and mastery of the educational resources and visa issues in the United States.
The guests also discussed the question of "Where are the new opportunities for travel agencies when the market for studying in the United States is restarted?" The era of "new tourism" is approaching, are travel agencies ready?" And other hot topics were discussed and exchanged.
Coming out of the "lost year" of tourism, Los Angeles is regaining its footing and beginning to stage a recovery path back from the return of her king. The Los Angeles Convention and Tourism Board recently unveiled a new brand image, opening a new chapter. The new brand image, created for the first time by two well-known design studios, Studio Number One (SNO) and House Industries, includes a new brand identity, icon and color system.
The sun motif is a highly recognizable symbol that highlights the breathtaking sunset views of Los Angeles. Anything under the sun can happen in Los Angeles. The sun's dome is shaped like Los Angeles landmarks such as the Hollywood Bowl, the Cinerama Dome, the Griffith Observatory and the orchestral pool at Walt Disney Concert Hall. The artistic strokes beneath the sun graphic abstractly represent the ocean, creativity, and self-expression, emphasizing that Los Angeles welcomes everyone. Bold, timeless and welcoming, the brand's scripted font evokes a rhythmic beat and self-expression unique to Los Angeles.
The new brand's debut comes as Los Angeles continues to recover, with museums, indoor dining, theme parks and indoor and outdoor live events including sporting events all fully open, and the Los Angeles Tourism Board will also spare no effort to invite visitors to start their return journey through Comeback's marketing campaigns.
Under the impact and blow of the new crown epidemic on the tourism industry, the Los Angeles Tourism Board has turned around with a new logo, which fully reflects the optimism of the people of the City of Angels, and also shows a destination that enjoys personal freedom under the sunshine of unlimited possibilities. This continuous exploration and promotion of destination marketing is also worth learning from domestic scenic spots and destinations.
Edit: Sophie
Review: Lei Rui