On January 15th, at the special event of "Performing Arts World , Better Looking in The Present Dynasty - 2022 New Year Drama", Cadillac Shanghai Concert Hall took the lead in hanging the "Performing Arts World" nameplate, and on the same day, 10 units such as Shanghai Grand Theatre, Shanghai Concert Hall, and Asia Tower Star Space were the first to receive the "Performing Arts World" nameplate and certificate. At the same time, the Performing Arts World Cultural and Creative Design Competition and the Short Video Competition awarded awards, and the honorary audience winners came out, reflecting the great attraction of the debut.
Get nameplates, theater when the family is busy with something
The awarding of the "Big World of Performing Arts" nameplate is the recognition of the identity of the fixed performance venue in the three years since the establishment of the Big World of Performing Arts brand. 25 professional theaters and 46 new performing arts spaces gather in the core area of 1.5 square kilometers around Shanghai People's Square, becoming the largest and highest density theater group in the country. The Office of the Leading Group of the Great World of Performing Arts awarded the "Big World of Performing Arts" nameplate to the fixed performance venues, which will further enhance the brand influence and dissemination of the Big World of Performing Arts and promote the construction of the core demonstration area of the Asian Capital of Performing Arts. The nameplate is not a "lifelong system", and the fixed place that has been awarded the nameplate should be hung in a conspicuous position, actively participate in various activities in the big world of performing arts, and enhance the reputation and influence of the big world of performing arts.
Ruan Hao, General Manager of Yahua Lake Cinema Line, received the "Performing Arts World" nameplate for Asia Tower Star Space. There are already 22 star space residency theaters in the Yahua Lake Cinema Line, "40% to 50% of the audience comes from other places, and the instantaneous audience reaches 2,000 people." "Among them, there are 16 star spaces in the Asia Tower, which are performed more than 500 times a month, and Shanghai Great World has built 6 new star spaces." The great world of performing arts continues to be a good drama, so that many audiences who enter the theater for the first time can buy tickets with peace of mind. They see brands in the big world of show business and know that the repertoire here has quality assurance. Ruan Hao said that in the new year, the theater will promote the development of content on the basis of epidemic prevention and realize the sharing of resources in the big world of performing arts, and the "Merchant of Venice" directed by Chen Yiyi, which is cooperated by Yahua Lake Cinema Line and Happy Twist, is scheduled to premiere at the Shanghai Grand Theatre in April." The prosperity of the big world of performing arts is not easy to come by, especially after the outbreak of the epidemic, it is necessary for everyone to warm up and innovate collaboratively. This year, "Star Space" plans to double the existing small theater, realize more than 40 plays performed in the same place at the same time, and incubate more outstanding domestic producers, actors and technicians with "daily performances".
The first Shanghai Concert Hall to hang a "Big World of Performing Arts" nameplate on the same day will once again join hands with the Shanghai Chinese Orchestra to launch the National Wind Music Scene "Folk Music on the Sea" from March 18 to 31, promoting The Culture of Shanghai with "Resident Performance + Immersive Art Special Exhibition". Fang Liang, general manager of the concert hall, said that many audiences chose the "one-stop" experience, first to the 4th floor of the concert hall to punch in the clock "How to be in the world - new Chinese music immersion art special exhibition", and then enter the hall to watch "Sea Folk Music", and will also buy cultural and creative products made for "Sea Folk Music".
On the 15th, the first Performing Arts World Cultural and Creative Design Competition and the 2021 Performing Arts World Short Video Competition awarded outstanding works. The Cultural and Creative Design Competition received 120 entries and the Short Video Contest received 58 works, both of which are rich records of theater life.
"Bubble" in the big world of acting, what the audience wants
Although he could not come to the scene to receive the award due to the epidemic, the audience's experience appeared in the concert hall in the form of a short drama - the Jinan girls who dragged the trolley box to watch the performance strung together actors, screenwriters, theater people, and operators, and presented the big world of performing arts through the Peking Opera "Wise Tiger Mountain", the dance drama "Crested Ibis", the National Style Music Scene "Sea Folk Music", the song "Our Time" and other fragments to present the big world of performing arts" "There are plays to watch, there are things to buy, there are scenes to appreciate, and friends to gather" Scenes of the Vibrant Arts neighborhood.
On the 15th, the two audience members received the Honorary Audience Commemorative Certificate of the Great World of Performing Arts. Zhuang Kaiwen, a second-year student at Tongji University, watched 50 performances in the World of Performing Arts in 2021. In 2020, she entered the theater for the first time and watched "Bouquet of Flowers for Alginon" at the China Grand Theatre. At the end of last year, Zhuang Kaiwen watched five plays a week, "when I met strong actors, I bought tickets in the front row; the stage production was strong, and I was very happy to sit in the back row and 'listen to the sound'." Performing Arts World Public Welfare Tickets, lowering the threshold for entering the theater. She plans to write an academic year essay entitled "An Analysis of the Development of Environmental Resident Musicals in China", "Some people like to brush up on movie premieres, some people stay up late to watch sports competitions, and I get the most pleasure from watching plays." ”
Another "honor audience" Xiaoyu works for an advertising agency and sees 47 plays in 2021. She uses watching drama as a way to release stress. "I just finished watching 'Fan Letters' and watched 'The Silent Truth' several times." After work, she only needs to take two subway stops from Hanzhong Road to the Performing Arts World Theater, "The Performing Arts World into the Theater series of activities has a variety of visiting classes, main creator sharing meetings, very interesting." Soaking in the big world of acting, not only watching a scene. ”
Among the 394 key projects of Shanghai's 2022 annual "Performance Calendar", performances in the Performing Arts World region accounted for about 70%. The Spring Festival is coming, shanghai peking opera house, Shanghai Kunqu opera troupe New Year joint performance season, one-legged play "The Laughter of Shikumen", Shanghai Ballet "Swan Lake", Shanghai puppet troupe "Nine Colored Deer", Shanghai Chinese Orchestra Lantern Festival concert, etc. will be performed in the performing arts world during the holiday. Looking forward to the future, Yu Rongjun, director of the Shanghai International Comedy Festival and vice president of Shanghai Wenguang Performing Arts Group, spoke as the representative of the performers, "The Shanghai International Comedy Festival will further link up top artists of multiple styles, rely on the theater groups and performing arts resources of the performing arts world, cultivate more local comedy rookies, incubate more new comedy works, and build a more vigorous comedy ecology." ”
Every audience, every performance, every festival and performance constitutes the endless driving force of the big world of performing arts, and the past, present and future have always been "drama".