Recently, Hearthstone Palm Tour Treasure put an open screen advertisement
Changed to pop-up ads in the APP,
It has aroused the extreme disgust of users.
Today Hearthstone Palm Youbao issued an announcement on this:
"About the new version of the advertising issue"
It makes me feel very emotional, Hearthstone Media is not easy to live!
As we all know, a big revenue of the previous App was open screen advertising,
Whether it's easy to make a mistake or a variety of careful thoughts to induce you to click,
The opening stage is the easiest way to ensure that traffic is converted into stable advertising revenue.
However, a few months ago, the Ministry of Industry and Information Technology vigorously rectified the opening screen advertisement,
This should also be why Palm Youbao will build ads into the app.
In the announcement of Palm Youbao, the statement reads:
It's the only source of income, and it will soon go out of business, as soon as years later.
Saying these words in person, I am definitely more embarrassed than the user,
Hearthstone brings traffic, but it can't convert economic resources.
Only this lowest level of click advertising revenue can be relied on.
Therefore, many users also expressed understanding after reading it.
Similar to the dilemma of the Palm Tour Treasure Tour, there is also the Brigade Mage Camp,
The camp rose with Hearthstone,
Grasped the torrent of the APP era, the first time to launch the mobile APP,
Turning from the forum to success, quickly gathering a large number of card players and huge traffic,
In the early days, it also received a certain amount of venture capital.
But it bet Hearthstone right, and it bet wrong,
Its predecessor was a gathering place for Magic players,
Because of the surge in Hearthstone users, Hearthstone players became the core,
It was also once ridiculed by Magic players as a furnace mage camp.
Now the camp has not taken a piece of the cake from Hearthstone,
It can be said that all the media are not divided,
When Hearthstone first came out, it was like the stars of tomorrow,
Basically all the game media has opened up a hearthstone zone,
However, now there are only three families left, camp, NGA, and Palm Youbao,
Maybe the only thing to get a share of the soup should be the time to tease the fish,
However, everyone should also know more about the funny fish time,
It and Hearthstone should be mutually accomplished.
But why is there only one family that teases the fish,
This is also something worth thinking about.
After so many years, the camp has still not been able to find a way to monetize,
Although the game classification channel is opening more and more,
They also try malls, original cards or board games, etc.
However, none of them succeeded, and most of these projects were half dead.
Just the traffic and users can't survive,
The cost of cooperation with various cards and other manufacturers should not be high.
Maybe it can only maintain basic day-to-day operations.
I remember before they said that in order to survive, they also took the outsourcing to do the web page,
And the more difficult it is to manage the large number of people, the more times I was invited to drink tea to rectify,
User churn, activity declines, days are really too difficult,
This is also why the quality of articles in camp has become much lower at present
Because even the manuscript fee is not so easy to pay,
Authors are also not motivated to write articles.
Beichen has left the camp,
Bennidge should be the only one in charge of Hearthstone.
The current focus has also shifted to self-media.
A few years ago, I had dinner with the founder of the camp.
At that time, I suggested that the camp should make the user community a piece of it.
Can cultivate their own community stars,
However, his planning for the camp is to do information app,
And they say they've also trained stars.
For example, Li Bo and Donkey Pigeon, but in the end they were directly pulled away by the authorities.
The most active member of the Hearthstone user community is the NGA.
You can see that all kinds of melons are fermented on it.
Relying on the large market of National Geographic of Azeroth,
Hearthstone still survives,
However, there are only 1-2 staff in Hearthstone.
Before Weibo still had several hearthstone-related numbers,
But they all stopped and disappeared.
Even the hearth card of sina games said,
Also abandoned by Sina Games internally,
A number of 800,000, as well as the official support of Sina,
Say don't do it, stop for several years, and now it's all advertising
Do Hearthstone public account everyone may know,
There's My Hearthstone Control and Hearthstone Harbor,
If you have followed him, his public account is now often not updated,
Because the focus of the harbor is now in the B station video,
I also communicated with him, the Impact of the WeChat public account is not as good as before,
Doing video is the mainstream and the future direction.
Indeed, now is the era of video and short video
From the official annual festival selection of original author nominations, it can be seen that
The four nominees are all B station video authors.
Some people say that I am a marketing number,
I don't want to be a marketing number,
At least the marketing number can make money,
Generate electricity with love, and get nothing but scolding,
Sorry, really,
I'm not even qualified to be a marketing number.
Everyone, and look and cherish,
Good night!