In the domestic new energy vehicle development situation is a good environment, but also the trend of the birth of many popular models, such as the ideal ONE, BYD Han, Xiaopeng P7, etc., are many consumers in the consideration of the price of trams first choice. But when it comes to the hottest new energy in China, the "ceiling" in the scooter, I think, it must be the Hongguang MINIEV created by SAIC-GM-Wuling.
Since the launch of this car in July 2020, as of December 31, 2021, the cumulative sales volume has exceeded 550,000 units, and it has achieved the top tram sales for 16 consecutive months. This achievement is also enough to confirm that the Hongguang MINIEV is the best-selling pure electric vehicle model at present.
However, it seems that many netizens have attributed the hot sales of Hongguang MINIEV to its high cost performance. Yes, Hongguang MINIEV only has a guidance price of 2.88-48,600, which really makes us unable to find anything wrong in the price. But in fact, in addition to the pleasing price of this Wuling car, its product strength is also the foundation for its high sales, let's take a closer look.
First of all, Hongguang MINIEV's grasp of the value of the face, I personally think that in the models within 50,000 yuan, ranking in the top three irons must be no problem. Its appearance is square and small, and it is relatively delicate, attracting the attention of pedestrians. Moreover, the macaron series of white peach powder, avocado green, lemon yellow, raw coconut white, Merlot blue five colors, but also let the Hongguang MINIEV seem to have a layer of filters, more pleasing to the little sister. After all, in the official previous statistics of car owners portraits, Hongguang MINIEV macaron female car owners accounted for as high as 78%.
Secondly, in the interior of Hongguang MINIEV, it can also be seen that Wuling still has made a lot of efforts. Taking the Macaron series as an example, its interior color is completely synchronized with the exterior car paint, and the design elements of the interior are also consistent with the silly and cute tone of the appearance. Also, the performance of Hongguang MINIEV in the configuration may be more attractive than the configuration you think.
For example, reversing images, parking radar, full LCD instruments, LED daytime lights, etc., the car is given, and the more expensive Honda Fit, even in the middle of the model is not yet part of the configuration. Of course, we can't expect a car of thirty or forty thousand to give you any cross-level configuration, such as Hongguang MINIEV, if you want leather seats and leather steering wheels, you have to go up to the top of the sandwich to have.
In addition, although the body length and width of the Hongguang MINIEV is only 2920*1493*1621mm, and the wheelbase is only 1940mm, thanks to the space optimization ability of Wuling's ancestors, this car is a four-seat layout that is not chicken ribs. Judging from a normal adult woman sitting in the back row of Hongguang MINIEV, its space is also enough; not to mention, most of the users who choose to buy Hongguang MINIEV are only short-distance transportation, baoma with baby and home grocery carts, and the use of space is definitely not as large as that of family cars.
Since we have all talked about the mobility attributes of Hongguang MINIEV, we have to talk about its driving flexibility. With a length of less than 3 meters, the Turning Radius of the Hongguang MINIEV is only 4.2 meters, which can show its agile characteristics when commuting in narrow road conditions such as alleys, alleys and country roads. Including daily urban commuting, its body is small, sitting posture is relatively high, so in the blind area of driving vision, it will be smaller than many family cars; and when parking, the small Hongguang MINIEV is also very friendly to the majority of novice drivers.
At the same time, the power side of Hongguang MINIEV has also kept pace. The car is equipped with a rear single motor with a total power of 20 kW and a peak torque of 85 N·m, and the battery pack has a maximum endurance of 120/170 km depending on the model. Obviously, the strong power is not related to the Hongguang MINIEV, but if you walk daily, thanks to the pure electric structure, the power response of the car is not bad, at least it will be relatively brisk when starting at a low and medium speed. Moreover, the characteristics that can be completed with only 220V household electricity also make the car use scenario of Hongguang MINIEV more convenient and the cost of using the car lower.
Written in the end: Through a more comprehensive understanding of Hongguang MINIEV's product strength, it is not difficult to see that this car does a good interpretation of its title of "people's scooter". In terms of price, Hongguang MINIEV is almost the low price of the new energy tram market. In terms of products, its space practicality, commuting convenience, mobility flexibility and other highlights are also in line with the core points of short-distance scooters. And after meeting the needs of this series, Hongguang MINIEV also has a good-looking skin bag. Then in terms of sales, Hongguang MINIEV naturally does not have to worry.