The latest news shows that at present, Apple's iPhone 13 has become the best-selling mobile phone in the Chinese market for 6 consecutive weeks. For a number of domestic mobile phones have not been able to "do" apple phone situation, do you feel unexpected?
In fact, as early as the end of November last year, there were survey data showing that Apple had regained the throne of the largest smartphone manufacturer in the Chinese market after many years. Data at the time showed that with the help of the iPhone 13 series, Apple's mobile phone sales in China soared by 46% month-on-month in October, surpassing domestic mobile phones such as vivo, OPPO and Xiaomi, and returning to the top of China's mobile phone sales list.
However, to ask why apple phones are suddenly so fierce, the answer is actually obvious. That is, other domestic mobile phone brands have not been able to fill the market vacated by Huawei's high-end mobile phones in time, so in the field of high-end mobile phones, Apple mobile phones can be said to be a dominant one, and the market share has also been greatly increased.
Today, Apple's iPhone 13 ranks first in sales in China, which is actually not very surprising. Research data shows that for most of the time since the launch of the iPhone 13, Apple's mobile phone sales have been ahead of other brands. After Huawei, Vivo has become Apple's biggest competitor in the Chinese market, but during this time, Vivo has little chance of winning back the first.
Judging from the current performance of domestic mobile phones, it seems that it is still very difficult to regain the first. Because in the field of high-end mobile phones, in addition to Huawei, other domestic mobile phones have not been able to fully carry the banner of confrontation with Apple. Huawei is still limited by the chip supply problem, if this problem can be solved, then it should be sooner or later to regain the first place in domestic sales.
Finally, how long do you think Apple's mobile phone sales in China can last?
Text | Lu Shuoyi title | Zeng Yi reviewed | Lu Shuoyi