Last year's double 11, Apple adopted a more aggressive strategy in China, the iPhone 13 that has just been listed has not yet passed, and there are many channels that have reduced price sales, causing users to buy. The end result is very simple, the iPhone has become a double 11 sales champion, the strength is extraordinary.
According to the latest data from Counterpoint Research, the iPhone 13 is still selling well after double 11, making the overall sales of the iPhone a race.
This is the graph of its release, and it can be seen that after double 11, iPhone sales continued to rise after a brief downward trend. Vivo and OPPO, on the other hand, have declined rapidly after double 11 and have no ability to compete with Apple.
In another table it released, the iPhone 13 accounted for 51% of sales, the iPhone 13 Pro Max accounted for 23%, the iPhone 13 Pro accounted for 21%, and the iPhone 13 mini accounted for only 5%.
In fact, since the iPhone 13 pricing was announced, which was 800 yuan cheaper than the previous generation, the rhythm of its summit could not be changed. In 2021, there was a magical situation, that is, many Android mobile phones launched high-end models, competing with Apple, and the result was that the iPhone 13 series release price was lower than the previous generation, took a reverse operation, and as a result, a number of Android flagships were difficult to ride and difficult to clean up.
In January this year, many flagships of the Snapdragon 8 Gen 1 were released, but similar to the iPhone 13 series, that is, the core SOC was not improved much, and all aspects were also slightly upgraded.
But the problem is that the iPhone 13 is also a small upgrade in all aspects, but the price has dropped compared with the previous generation, and mobile, Unicom, and major e-commerce platforms have subsidies, and the price continues to decline. At present, the preferential price of the 128GB version of the iPhone can reach 5700 yuan, and the price of the 256GB version can reach about 6700 yuan, which is very sharp.
The price of Android platform products is not low, such as a plus 10 Pro high matching of 5299 yuan, this price point may be more people will directly choose the iPhone 13.
So, does the Android platform still have a chance to flip? It is estimated that there are, such as folding screen mobile phones.
For example, OPPO's folding screen mobile phone Find N sells well, has been the second batch on the shelves, still sold out, it can be seen that the supply and demand relationship is very different.
Honor Magic V also makes many people pay attention, the price of 9999 yuan is not cheap, but compared to similar horizontal folding screen mobile phones, the price configuration is still very interesting.
In addition, Huawei's P50 Pocket also has friends to buy, and called it "rich sister happy machine", said that can not go out to travel, take this compensation themselves is also very good, it seems that they still enjoy their choice. (Of course, Huawei's mobile phones have adopted the harmonyos system and have left the Android camp)
Some people also told the reviewer that if the OPPO model, the glory of the folding screen model, have a richer configuration, enrich several ranges, such as OPPO can be lower than 1000 yuan, glory can be lower than 2000 yuan, then she really does not consider the iPhone, after all, the iPhone is not innovative.
It seems that Android still has a chance, at least before the iPhone launches a folding screen mobile phone, the opportunity is still very large, it depends on the manufacturers to grasp the ability.