A new era of travel for humanity is entering reality.
Driven by the underlying environment of environmental protection and technology, new mobility has been redefined, and the great changes in the electrification and intelligent travel industry are unstoppable. Electric vehicles, which uphold the belief of green and low carbon, are being favored by consumers who are keen on new things.
Recently, Jihu Automobile, a high-end pure electric brand under BAIC Group, announced its recent report card. Through months of climbing, Jihu Automobile delivered 1186 vehicles in December 2021, an increase of 76% month-on-month and 696% year-on-year. 4,993 vehicles will be delivered in 2021. Deliveries in the fourth quarter increased by 41% sequentially and 569% year-on-year.
"Father of Positioning" Reese said: "There is no objective reality in the market, and there is no better product. All that exists is the perception in the minds of the customer or potential customer. "Obviously, it is particularly important to win the mind and occupy a place in the hearts of consumers.
As a high-end pure electric brand of BAIC Group, Jihu brand shoulders the heavy responsibility of high-end brand of BAIC Group, and brand insiders have told the "China Business Daily" reporter, "As a user-driven brand that has just been listed for one year, Jihu has developed very healthily, and we hope to provide consumers with a truly valuable, quality, cost-effective travel service experience, so our desire for user recognition at present is, to some extent, higher than the desire for sales growth."
Judging from the after-sales data, the overall 5-star praise rate of Jihu users reached 97%, and the average time from receiving to resolving a user's appeal was controlled within 3.6 days. Some analysts said that if the Jihu brand with subversive future genes is regarded as a direction of innovation and change of BAIC Group, peeping leopard in the tube, BAIC Group is gradually emerging in the polar fox through the deepening adjustment of the business and business, and strives to jam the advantages of the era, at the moment when every enterprise is "fighting to the death", which is obviously not easy, but the correct trend and direction are gradually emerging on the pole fox.
R&D investment increased by 54.5% year-on-year, and China's new energy technology achieved technology export to overseas enterprises
In 2021, Beiqi Blue Valley New Energy Technology Co., Ltd. (hereinafter referred to as "Beiqi Blue Valley") will further increase investment in research and development. According to the financial report, in 2020, Beiqi Blue Valley invested 1.582 billion yuan in research and development, accounting for 30.04% of the R&D investment; in 2021, it reached a new high, with R&D expenses of 652 million yuan from January to September, an increase of 54.5% over the same period of the previous year of 422 million yuan.
Independent research and development is the current and distant that Chinese brands have to do well. In May 2021, Beiqi Blue Valley will raise an additional 5.5 billion yuan to fully exert its "new four modernizations" and strengthen its own technological competitiveness. The funds are mainly invested in the development and network construction of high-end models of the Jihu brand, the upgrading of 5G intelligent network connection system, and the development of power exchange business system.
According to the data, the second phase of the Beiqi Blue Valley Test Center will also be officially put into use in 2021. The test center has an intelligent electric technology verification platform for vehicle testing capabilities such as NVH, EMC and environmental cabins. The center also has a laboratory jointly built with Mercedes-Benz, which is built in full accordance with German Mercedes-Benz standards, and all equipment is imported from Germany, which is the world's highest standard battery laboratory with data. The fully redundant architecture electric platform BE21 realizes the technology output to overseas enterprises. At the beginning of 2021, based on the BE21 pure electric vehicle product platform, the electronic and electrical EE architecture and the BE21 platform architecture chassis technology and other related intellectual property rights will realize the technology output to overseas enterprises and create a precedent in China's automotive industry.
Expanding the circle of friends and building an ecological community is the direction of the future "breakthrough" of Chinese brands, and BAIC Group is at the forefront of the industry. Vigorously promote strategic cooperation with Huawei and other industrial chain ecological partners, so that BAIC can seize the opportunity of automobile intelligence.
It is reported that since 2017, BAIC and Huawei have signed cooperation agreements four times in four years to continuously deepen cooperation between the two sides. The two sides jointly established the "1873 Davidson Innovation Lab", and continuously improved the cooperative management mechanism, strengthened product research and development, and co-brand marketing, formed a partnership that prioritized each other, and jointly built a world-class intelligent electric vehicle with industry-leading advantages with a highly coordinated development model.
At present, the new HI version of Alpha S jointly created by Beiqi Blue Valley and Huawei has taken the lead in landing. Alpha S's new HI edition is the first mass-produced car equipped with Huawei's HI full-stack intelligent car solution, the first high-end pure-power production car equipped with Huawei's smart cockpit-Hongmeng car machine OS, and the world's first mass-produced car to support intelligent driving on urban roads.
It is reported that Beiqi Blue Valley has also joined hands with Baidu to create the world's largest shared unmanned vehicle test fleet. Based on alpha T, Apollo Moon, the fifth generation of Baidu's latest generation of shared unmanned vehicle technology, has the ability to drive truly intelligently, and will launch 3,000 robots in 30 cities in the next three years to build the world's largest shared unmanned vehicle test fleet and provide more temperature unmanned travel services.
Fully integrate high-quality resources and create an efficient and coordinated operating mechanism
At present, BAIC Group has new independent brands such as ARCFOX, BEIJING Auto, Beijing Off-Road, BEIQI Foton, etc., as well as major joint venture brands such as Beijing Benz and Beijing Hyundai.
Jiang Deyi, chairman of BAIC Group, once said that if BAIC wants to enhance the core competitiveness of BAIC before the window period when the new pattern of the stock game is fully formed, it must intensively form a full value chain, vertically integrated autonomous system architecture and efficient and coordinated operating mechanism, focusing on the advantages accumulated by various research and development sectors over the years.
Relevant information shows that BAIC first integrated the system management. An independent special class has been set up to clarify the business positioning and development rhythm from the actual situation, give full play to the main role of each vehicle plate, and accelerate the formation of a vertically integrated system architecture and efficient and coordinated operation mechanism of the whole value chain such as research and development, procurement, manufacturing, and marketing services.
Secondly, in terms of brand carding, it is market-oriented, divergent into concentrated, rearranging the brand architecture, focusing on the two major independent passenger car brands of ARCFOX Jihu and Beijing, as well as the Foton independent commercial vehicle brand, forming a brand camp of both passengers and businessmen.
Finally, the R&D system was reconstructed, and the original research institute, joint stock research institute, new energy engineering institute, and off-road vehicle research institute were integrated, so that everyone could take out the best things in their hands, unify the planning of "strong and complementary", and make every effort to create a new highland for scientific research in the capital's automobile industry, while building a "dual battlefield" R&D organization and management model, dispatching R&D teams to the front line of the "war zone" to quickly respond to market demand for product development. Realize integrated research and development, and rely on the National New Energy Technology Innovation Center to continue to deepen the "three electricity", intelligent network connection, vehicle specification chip and other fields.
The above various strategic adjustments refer to the road of marketization. Jiang Deyi has repeatedly said: "Automobile companies participate in competition with market-oriented capabilities, and the current is the era when BAIC Group will win the future with independent control of core technologies. ”
In the face of development, BAIC has given full play to the initiative and creativity of market players, and under the guidance of the three-year action plan for the reform of state-owned enterprises, it has formed a three-year action plan for the comprehensive reform of BAIC, closely following the quality and efficiency to promote transformation and development, and making efforts to improve the level of operation and management.
Systemic force is a yardstick to measure the true strength of a company. According to the data, BAIC Group is making every effort to release the vitality of the system, that is, to innovate the organizational control mode and promote flat management; the headquarters has carried out three rounds of reforms to achieve the rematch of the organizational structure, cadre team and talent support; breaking the enterprise capital contribution relationship and management level restrictions, promoting the "promotion management" of the party committee of the key three-level units, and making the operation and management more efficient.
"Let the people who can hear the cannon fire make decisions" is one of the most important market wisdom of enterprise management in recent years, and BAIC Group is also constantly releasing the vitality of talents. For the social marketization, the deputy general manager of the group is selected, the tenure system and contractual management are implemented, the professional manager system is promoted, the mechanism of "unveiling the commander-in-chief" and "commodity management body" is innovated, the independent identification and review of overseas high-level talents is carried out, and a group of technical experts and young backbones have embarked on management positions and key positions.
Practice green development with high quality, and continue to turn the first-mover advantage into a leading edge
At present, the topic of "double carbon" runs through the context of global sustainable development. Energy transformation, power diversification development, and low-carbon development routes in the automotive industry have become "hot topics" in the industry at present and even in the future. Industrial change is difficult and difficult, but the automotive industry has taken the lead in actively embracing this "green revolution" and seriously treating this issue related to the sustainable development of the world.
According to the data, BAIC has always been a "forerunner" in the field of new energy, and continues to turn its first-mover advantage into a leading edge. In the service guarantee of the "Meet in Beijing" Winter Olympic Series Test Match, BAIC's green advantages have been fully revealed.
As the diamond partner of the event, BAIC actively responds to the concept of "Green Winter Olympics" and provides more than 500 passenger and commercial products of its brands such as Jihu Automobile, Beijing Automobile, Beijing Off-road, Foton Automobile, Beijing Benz, Beijing Hyundai, etc., most of which are zero-emission new energy vehicles. It is estimated that a Foton Ouhui new energy bus can reduce carbon dioxide emissions by 67.5 kg per day, and a 75-day race cycle can reduce carbon dioxide by about 5.06 tons, drawing a thick green for this grand ice and snow covenant.
It is reported that BAIC not only deeply cultivates the field of pure electric vehicles, but also establishes and improves the green management system of the whole life cycle of products, carries out technological transformation around energy conservation and environmental protection in the manufacturing process, and creates green factories in accordance with the principles of plant intensification, harmless raw materials, clean production, waste recycling, and low-carbon energy.
"Long-termism" has only one criterion, that is, whether it creates real value, and whether this value is beneficial to the overall prosperity of society. The flowing water does not compete for the lead, it is endless. At present, BAIC Group actively implements the new development concept, further promotes high-quality development during the "14th Five-Year Plan" period, and firmly practices "investing time and faith in things that can generate value in the long run". Some insiders said that the promotion of Chinese brands requires more firm practitioners with a great view of the pattern, focusing on the main channel, making a hole, and maintaining strategic characterization. We see that today, when China's industrial upgrading and the rise of Chinese brands have become the driving force of the times, BAIC Group has always maintained a general pattern view and always taken the lead in implementing the national development strategy on the road from high-speed development to high-quality growth, and only in this way can it smoothly pass through the cycle of a new round of domestic upgrading and find the "key" for high-quality development of industrial iterative upgrading.
(Editor: Zhang Shuo Proofreader: Peng Yufeng)