January 13 news, yesterday's original price of 98 yuan "PUBG" (eat chicken) officially changed to free, any player can directly install and register.
Today Xiao Lei went to check the data after eating chicken for free, and the peak number of online people increased from about 300,000 to about 650,000, which roughly doubled. Unfortunately, the game also received a large number of bad reviews, and the total number of bad reviews yesterday was as high as 4699. You know, the number of bad reviews of eating chicken every day is 170 to 210, and yesterday's data doubled by more than 20 times, even more than the number of positive reviews.
The reason why eating chicken is free is that the loss of popularity is too serious, and after the game was released for a period of time, the peak number of people exceeded 3 million, and then for a long time the average number of online people stabilized at about 1.7 million. But in the second half of 2021, the average number of people eating chicken online has only left about 300,000, how can the development company blue hole that eats chicken not panic?
Free is a great way to attract traffic, but it doesn't solve the underlying problem, and Blue Hole must figure out why eating chicken is not as popular as before. Xiao Lei believes that there are two main reasons for the serious loss of popularity of eating chicken, first, the frustration of the game is too strong. There are almost a hundred players in a game, only one person or a team can eat chicken, most of the time players are searching for resources, and then encounter opponents who are killed, and the satisfaction after eating chicken is very strong, but usually only the frustration after failure.
The second is caused by plug-ins, which is a problem that all FPS games cannot avoid. FPS games have too high latency requirements, so they generally choose local calculations and then upload the data to the server, which gives the plug-in operation space. The anti-plug-in mechanism is being upgraded, and the plug-in is also being upgraded, and this problem is almost impossible to completely solve.
Xiao Lei discussed with his friends who like to play chicken, and his concern was whether plug-ins would be more rampant after the game was free, after all, there was almost no cost to change the number. However, another way of thinking, now eat chicken is the ordinary mode free, the ranking mode still needs to recharge, the plug-in in order to reduce costs, all go to choose the ordinary mode, then the ranking mode of the plug-in will not become less? Perhaps this time free, it will reduce the appearance of the chicken ranking mode and improve the experience of paying players.
As for those free players, if they can't stand the plug-in, or also want to play the ranking mode, sooner or later they will turn into paying players. Eat chicken now bad reviews, mostly old players are dissatisfied with the game free, wait for the heat to pass, players will find that the game's normal mode is free, ranking mode charges are very wise.