文丨酒业家团队（ID：jiuyejia360）
Planning丨Sui Han Editor丨Yifan Editor丨Yunding
When a liquor chain meets a well-known liquor brand, what kind of sparks will collide?
"The beauty of flowers, the ancient gold of the century". On the evening of May 11, the 2024 Jiuyue Premium Jinshuijing Listing Conference was held in the international metropolis of Shanghai. At the meeting, Shan Dandan, founder and chairman of Jiuyue Youpin, Li Yong, chairman of Shanghai Mao Wujian Trading Co., Ltd., Dai Bin, director of business development department of Sichuan Shuijingfang Co., Ltd., Zhang Rongxiang, head of institutional sales of Sichuan Shuijingfang Co., Ltd., and partners of Jiuyue Youpin Shanghai, Inner Mongolia, Xinjiang, Jiangsu, Sichuan, Zhejiang and other partners gathered together to witness the blockbuster listing of Jinshuijing and discuss the development future of Jiuyue Youpin.
One is a new chain covering the whole country, and the other is a well-known famous wine brand. In the future, with Jinshuijing's strong brand power and quality power, the business philosophy of "Jiuyue Youpin, Excellent Life" will be better implemented.
01
Hand in hand with Sichuan Shuijingfang Co., Ltd
Jiuyue Premium has launched another blockbuster
A good life, accompanied by good wine. At present, a new era of "better life, higher quality wine" has arrived, and it is the new trend of China's liquor industry to brew fine wine, improve quality, and meet consumers' demand for fine wine.
Adhering to the vision of "allowing consumers to buy real and good wine with confidence and convenience, and drink healthy and high-quality wine", Shanghai Jiuyue Youpin is an active advocate and practitioner of the new era of fine wine. The business tenet of Jiuyue Premium is "Jiuyue Excellent Products, Sincerity and Truth", insisting on honesty, serving customers, and guarding the better life of consumers with high-quality wine.
The wine industry learned that the strategic new product Jinshuijing is a quality work jointly launched by Jiuyue Youpin and Sichuan Shuijingfang Co., Ltd., and it is also a profound practice of the quality concept of "Jiuyue Youpin, Joyful Life".
Jinshuijing is an ingenious work produced by Sichuan Shuijingfang Co., Ltd., which has been widely praised for its long history and excellent quality. This wine uses traditional brewing techniques combined with modern technology to ensure that every drop of the wine reaches a high standard of taste, making it an excellent choice for tasting and collecting.
▲Dai Bin, Director of Business Development Department of Sichuan Shuijingfang Co., Ltd
In fact, this cooperation with Sichuan Shuijingfang Co., Ltd. is also a major breakthrough in the strategy of Jiuyue Premium High-quality Famous Liquor. It can better serve the partners of Jiuyue Premium Products, provide partners with high-quality famous wine products with more market competitiveness, and provide consumers with more cost-effective high-quality famous wine products!
▲Zhang Rongxiang, head of institutional sales of Sichuan Shuijingfang Co., Ltd
This quality work also carries the high expectations of Jiuyue excellent products. "We believe that this joint launch with Sichuan Shuijingfang Co., Ltd. will add new vitality to our famous wine product line and expand into new areas."
▲Shan Dandan, founder and chairman of Jiuyue Youpin
In Mr. Shan's view, the launch of Jinshuijing will also further enrich the product matrix of all categories and multiple price segments of Jiuyue Premium Products for more wine lovers to choose. "We will take innovation as the core of our operation, rely on solid back-end digital security, systematically control market prices, refine and improve service quality, grow together with Jinshuijing and our partners, and jointly realize wealth, value and ideals."
02
The marketing network covers the whole country
A strong supply chain helps the nationwide to go deeper
For Jinshuijing, a strategic new product with high hopes, "realizing wealth, realizing value, and realizing ideals" is not an empty word, and Jiuyue Youpin will make Jinshuijing the next big product in the wine industry.
Founded in 2021 and headquartered in Shanghai's Hongqiao Business District, Jiuyue Premium is a professional boutique wine marketing and service provider in China, with a team of founders with professional experience in wine operation. At present, Jiuyue Premium franchise stores have built a nationwide marketing network system. The product categories cover liquor, red wine, foreign wine, beer, fruit wine, and beverages, with more than 400 brands and more than 1,000 single products, and the layout covers multiple consumption segments of high, medium and low.
With many years of loyal customers and a strong supply chain system, Jiuyue Youpin will quickly match the strategic product of Jinshuijing with accurate target customers and help Jinshuijing quickly open up the market.
According to the relevant person in charge of Jiuyue Youpin, Jinshuijing has completed the market layout planning, and the core market and key markets have been promoted simultaneously, helping the national layout of Jinshuijing to rapidly go deeper. At the same time, the three-year development plan of Jinshuijing market and the core value and cultural connotation of the brand were explained in detail.
The pragmatic three-year development plan of Jiuyue Youpin has made the majority of partners full of confidence in the agent Jinshuijing.
03
Sub-high-end expansion, Jinshuijing locks in the next big item?
Recently, after extensive market research, the liquor industry has found that the sub-high-end market has sprung up, and the sales volume in the liquor consumption market has skyrocketed, becoming a key price band for channels to compete for layout and manufacturers' strategic efforts.
Tian Zhuopeng, chairman of Beijing Zhuopeng Strategic Consulting Agency, proposed that the consumption structure of the middle class group is differentiated, and some middle class are more inclined to pursue more cost-effective goods and services, and the middle class consumer market will present a two-end development pattern of "high price peak and new luxury peak". Among them, the sub-high-end market will enter a period of rapid expansion, with a current market capacity of about 100 billion and will exceed 150 billion in the future.
It is understood that the new Jinshui Well has two degrees, 52%vol and 38%vol, which will meet the drinking needs of consumers with different taste preferences. At the same time, Jinshuijing also happens to be in the sub-high-end market of liquor, which is expanding rapidly, and will effectively carry the expansion dividend of this market.
At the same time, the strong brand power and quality power of Sichuan Shuijingfang Co., Ltd. will also further empower the rapid development of Jinshuijing in the future. With the support of Jiuyue Youpin's strong channel network, the empowerment of Sichuan Shuijingfang Co., Ltd.'s strong brand power, and the dividends of the rapidly expanding sub-high-end gold market, Jinshuijing has locked in the next big single product in the sub-high-end field in advance!
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