On January 12, a new energy online ride-hailing car in Chengdu caught fire during charging, igniting the Tesla Model Y next to it. Tesla responded through the media that the accident had nothing to do with Tesla. It is rumored that the place of the incident was Chengdu Longtan Weilai Replacement Power Station, and Weilai responded through interface news that the accident had nothing to do with Weilai. On the afternoon of the 12th, the BYD News Anti-Counterfeiting Office issued an article in response to online rumors that the vehicle that caught fire was not a BYD brand.
Why did a fire accident attract the three major car companies to refute the rumors? The editor of "Automotive Professional Network" noted that this oolong incident has a feeling of some suspense detective drama, and the most conspicuous person at the beginning who feels that he is a "murderer" is often not a murderer. Judging from the pictures transmitted on the Internet, the logo of the same burned vehicle next to Tesla is Lifan Automobile, and the earliest version that came out was that Tesla caught fire, and then it was BYD and Weilai.
Some netizens revealed that the truth of the matter is that a Lifan new energy network car burned the Tesla next to it on the charging pile of Weilai outside the BYD Gate. In this case, Tesla is the victim, and BYD and Weilai are accidentally forced into this whirlpool.
In this large-scale rumor-mongering incident involving many parties, the most vocal version is BYD, because the first rumor spreader is the owner of the Tesla that was burned, as a person present, what he said naturally convinces everyone, and the Tesla owner said that ITD blew up his car in the Chengdu Tesla Car Friends Association.
Subsequently, a user named "Your Friend Xiao Zeng" posted a message on the social platform, saying, "A Tesla owner who has been picking up the car for just one month said that his car was parked there to charge well, and BYD next to him suddenly burned and burned out his car." This has aroused everyone's attention and discussion.
At 17:28 on the afternoon of January 12, the BYD Network Reporting Center said that after verification of this is false news, the fire brand is not a BYD brand, and hopes that the majority of netizens who do not know the truth will not create rumors, do not spread rumors, and do not believe rumors.
The editor of "Auto Professional Network" believes that the reason why BYD's rumors spread the most fiercely is because some parties directly pointed out that it is the BYD brand, but from the burning pictures on the Internet, the car logo of the tail is indeed not BYD's car, but the accident occurred outside the BYD gate, and it is also very likely that the parties misjudged.
In addition, from the point of view of burning a ride-hailing car, the first thing that should be excluded is Weilai and Tesla, because these two cars have not yet involved the online car business, and the possibility of Lifan from the car logo is very large, and Lifan new energy vehicles are basically laid out in the B-end online car market.
The editor noted that previously, the Lifan 650 pure electric model had been collectively defended by more than 30 online car masters, and these owners had been driving for more than 10 months and the shortest for more than 5 months. Owners said that in less than a year, the car has been constantly malfunctioning, such as clearly showing that there are still more than 70% of the power but can not start, the dashboard suddenly black screen, the brakes are soft, the steering machine and air conditioning controller failure.
On the one hand, the owner's rights protection, on the other hand, the dealer rights protection, Lifan Automobile in the bankruptcy rumors of the wind and rain for more than two years, and finally applied for bankruptcy on August 6, 2020. Subsequently, Geely entered the main sail and officially took over the first listed private car company in China. In 2021, the "resurrection year" of car companies, "ST Lifan" was changed to "Lifan Shares" on April 26, and announced that it was changed from "Lifan Shares" to "Lifan Technology".
Nearly a year after the reorganization, Lifan Technology has the potential to break through the cocoon and be reborn. On December 13, 2021, Geely Automobile announced that the company intends to jointly invest in the establishment of a joint venture with Lifan Technology, with a registered capital of RMB 600 million for the target company, and Geely Holdings and Lifan Technology have each contributed 300 million yuan, with a shareholding ratio of 50%. This is the in-depth cooperation reached by Lifan Technology with Geely Automobile after the reorganization, and it is also regarded as a sign of its rebirth in the industry.
The latest news shows that in 2021, Lifan Technology's car sales reached 3862 vehicles, an increase of 60.18% year-on-year. Among them, the sales volume of new energy vehicles reached 3810 units, an increase of 258.42% year-on-year.
According to relevant policies, the state subsidy for new energy vehicles in 2022 will be 30% lower on the basis of subsidies in 2021, and in the case that the B-end market has become saturated, the re-decline of subsidies is bound to have an impact on the sales of B-end new energy vehicles, and Lifan Technology aimed at the B-end is unlikely to truly break through the cocoon and be reborn.