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In 2019, with the benign interaction between the new program method and the audience, "Summer of the Band" has become a hot "star" program in the online comprehensive market. Band culture, which was originally a niche youth subculture, began to move towards the public eye.
Today, the film of the same name for "Summer of the Band" has been filed with the National Film Board and agreed to shoot. Many fans rushed to tell each other and looked forward to the film.
Previously, popular taiwanese variety shows such as "Where Did Daddy Go" and "Extreme Challenge" have been adapted into cinema movies, with different box office levels and collective collapse of word of mouth. In recent years, with the increasing aesthetics of domestic audiences, such films have disappeared. The most recent box office can be checked for "Happy Comedians" released in 2017, with a box office of 66.488 million, and Douban only 2.6 points.
In the future, what kind of answer sheet will be handed over in the film version of "Summer of the Band" will attract people's attention.
Variety movie fever faded for a long time ✦
According to the information released by the National Film Administration, the record number of the feature film "Summer of the Band" is Film and Drama Preparation (2022) No. 023, and the filing unit is iQIYI Pictures (Shanghai) Co., Ltd. iQiyi is one of the production platforms for this variety show.
The synopsis of the script is: After the 20-year-old singer-songwriter Chunyu lost love, he accidentally became the lead singer of an all-girl rock band reorganized twenty years later, met the boy minibus who just turned 18 years old to accompany his mother to join the band, and the two joined hands to rekindle the dream journey of a group of mothers, and found the direction and happiness of their efforts.
At the end of August 2020, at the 10th Beijing International Film Festival "China Film Industry Development Summit Forum", iQIYI Pictures released a list of new films for the original cinema line from 2020 to 2021, including "Summer of the Band".
To the greatest extent, tap the brand value of the explosive variety show IP and become the underlying commercial logic of the variety show adaptation movies and dramas. This kind of operation of stepping out of the screen to the screen and exploring more monetization models has long existed.
In the summer of 2012, the first season of the music reality show "The Voice of China" came out. According to the CSM44 city network viewership data, in addition to the first period, the other twelve episodes of the season and the three episodes of the finals ranked first in the ratings.
Since then, the show has been adapted into the movie "The Voice of China Turns for You". Jin Lei, the film's chief planner, once said: "The Voice of China has more than 200 million TV viewers, and I hope that everyone who watches the show will go to see this movie." According to (each) movie ticket is only 10 yuan, the box office is more than "Tai 囧". ”
However, contrary to expectations, the film eventually grossed only 2.902 million. From free variety shows to paid cinema movies, audiences don't buy it.
The big movie "Where Daddy Goes" released in 2014 took advantage of the boom of the Spring Festival file to push the box office and production of variety movies to a climax. In 2015, three variety movies landed in theaters one after another, but the overall reputation was sluggish.
This kind of variety film production fever has aroused the disgust of many people in the industry.
Director Feng Xiaogang once pointed the spearhead at the variety movie fever in public. He said that "six days of shooting and a high box office will lead to no producer who will continue to be willing to invest in a serious, hard-working film."
In 2016 and 2017, the variety show remake movie boom began to recede. The box office and number of such films began to fall or even bottom out. In 2017, "Happy Comedians" starring Guo Degang and Yue Yunpeng only grossed 66.848 million yuan, and the Douban score was only 2.6. This film is currently the most recently released, and there is a box office to check the variety show.
Since 2018, there have been no more variety show movies on the big screen. The Chinese film market has entered the era of content is king.
Where is the road to variety movies? ✦
The fading of the domestic variety movie fever has internal and external factors.
In terms of themselves, many variety films have a short production cycle and perfunctory content. The first theatrical film of "Where Did Daddy Go" was exposed to have been filmed for only five days, and even some netizens mocked the creation of "the fastest shooting record in Chinese film history." "In terms of content, it's more like an extended version of a TV show without ads.
For variety shows, the public may not ask too much for ideas and connotations, and entertainment is the most important. For cinema films, the market has other standards and demands besides entertainment.
"It's appropriate to be a variety show with five stars, but there are too many movies with one star." A high-praise message under the film's comment area represents the views of most viewers. Variety shows and movies are two different carriers, copied as is, and ugly to eat.
The increasing aesthetic level of the audience is also one of the important reasons why such variety shows are difficult to survive.
At the beginning of 2017, the word-of-mouth and box office of "Happy Comedians" doubled, becoming the last "straw" that overwhelmed variety movies.
Since then, Chinese films have entered the era of content being king. Any shoddy theatrical movie is difficult to survive. "Wolf Warrior 2", "I am not a medicine god", "The Wandering Earth", etc., the birth of a number of acclaimed and popular works marks the increasing quality of domestic films as a whole. The era of bad films lying down to make money and maliciously consuming the feelings of the audience is over.
In this environment, the adaptation of "Summer of the Band" into a movie is undoubtedly under pressure. At the 2020 film list promotion meeting, the filmmakers defined this film as an innovative attempt to link up the film. For the market, any form of attempt is premised on ensuring the quality of content.
In recent years, there are not a few films in the domestic film market with musical elements as the background of creation, such as "Sewing Machine Band" directed by Dapeng and "Flash Girl" starring Peng Yuchang. Although the box office of each film is different, the collective word of mouth is online. How to find the golden point between the musical elements and the theme of the story is also a thinking problem faced by "Summer of the Band".
For the audience, they still hope to see more high-quality domestic films with different themes and genres. What will Summer of the Band bring to variety shows? Time will give the answer.
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