With the release of the iPhone 13 Pro, Xiao Hei noticed that the official website also put the battery life in the head introduction position.
The iPhone 13 Pro has a battery capacity of 4352mAh, achieving the longest battery life the iPhone has ever had.
Careful friends should have a feeling, in the past every year iPhone new product launch, the introduction of the head position is always left to the chip, photograph and system, there will rarely be a place for the battery.
After all, the iPhone's battery has remained at the level of 2000-3000mAh for almost a decade, which is the highlight.
So why is the battery of Android mobile phones in the same period far more than Apple, but Apple is not in a hurry to increase battery capacity?
For thinner and lighter designs are required. Since the beginning of the iPhone 6, the design of Apple's mobile phone has been mainly thin and light, and the compactness of the internal space of the mobile phone has made the motherboard a double-layer stack, and the battery has been designed as an L-type dual-battery design.
The increase in battery capacity is bound to change in volume and weight, and thickness and weight are the main reasons that affect the feel.
Positioning high-end, pay more attention to the performance of the processor and the stability and smoothness of the iOS system.
Apple's "Think Different" corporate culture, to the pursuit of perfection, never stop scientific and technological innovation for Apple to win high-end and fashionable reputation, Apple pays more attention to product design and smooth user experience, and does not need to "long endurance" as the product selling point.
The soul of the iPhone lies in the coordinated control of software and hardware brought about by its smooth ios system, and the A series chips have performance improvements every year, but at the same time, the power consumption can be maintained at a low level for a long time;
Excellent combination of hardware and software, after iOS in power management and control tuning, the actual experience of 2000 mAh battery and Android 3000 mAh battery is not much different.
DXOMARK, a French website focused on digital evaluation, once conducted battery life evaluations on other brand flagship models of the iPhone 12 Pro Max in the same period, and the result was that the iPhone 12 Pro Max with a battery capacity of 3687mAh won the crown.
To know that the battery capacity of Samsung Galaxy S21 UItra 5G and Oppo Find X3 Pro is 5000mAh and 4500mAh respectively, it can be seen that battery capacity does not represent battery life, and excellent software and hardware collaborative power management can erase this gap.
But Apple's charging efficiency is indeed criticized, compared to the Oppo mobile phone 37 minutes full charge charging efficiency, Apple's 80% charge time can polish the patience of the owner.
The need for cost control is based. Jobs created the iPhone as a god-like product manager, and Cook, who graduated from Duke University with a master's degree in business administration, can be said to be a top operations talent, a first-class cost controller.
In 2018, the 256GB version of the iPhone XS Max set a price of 10,999 yuan, but according to Tech Insights' disassembly of the phone, the material cost of the 256GB version of the iPhone XS Max was only $453, about 3118 yuan (the result of the exchange rate calculation at the time), and the profit was about 72%.
In order to offset the cost of the iPhone XS Max screen increase, without affecting the use, some components of the previous 3D Touch on the X series were removed, so that the cost of the screen was controlled at $90.
The iPhone 13 Pro 256GB version of the cost control at 570 US dollars (about 3629 yuan), the profit is about 62%, plus the price reduction of this operation let a group of fruit powder directly call "thirteen spices", excellent cost control ability makes Apple become the largest profit margin of all mobile phones in the brand.
The iPhone 12 Pro and iPhone 13 Pro are the few long-lasting models in the Apple family, especially the iPhone 13 Pro, which not only has a battery capacity of more than 4,000 mAh, but also brings the adaptive screen with a high refresh rate of 120Hz that users have been looking forward to.
Apple's battery life, low refresh rate screen and fast charging have been criticized, but Apple's style has always been "my design listens to me", and now suddenly solved two, making people wonder whether it is a temporary plan or a long-term plan for the future.
Once the iPhone led the design trend of the mobile phone industry, Android machines followed behind to learn, from the metal back cover, camera, Qi bangs and so on.
When the high-brush screen tide led by the OnePlus 7 Pro in 2019 was ignored by Apple, many people already understood that Apple could not continue to lead in technology for a long time.
Apple still has great advantages in mobile phone chips and mobile phone systems, but with the development of Android machine technology, the gap between Android machines and Apple is gradually narrowing, and in recent years, domestic Android machines have played their own characteristics in super fast charging, fingerprints under the screen, communication technology, and large battery storage, especially in response to user demands.
The difference between the iPhone 13 Pro 128GB and 256GB is 800 yuan, while the domestic Android machine takes the Xiaomi 11 Pro 5G as an example, and the difference between 128GB and 256GB is only 300 yuan.
When the domestic Android machine fast charging is generally at 65w-120w, Apple has finally ushered in the "gratifying" progress of 18w-20w.
Although Apple has cultivated a huge user market through a strong iOS ecosystem and a good experience, this does not mean that Apple, which has lost its innovation, will still receive unconditional and indefinite support from users.
I hope that Apple can see this clearly, not to make a temporary change, but to take this change as the beginning of the company's product strategy adjustment.
Source: Apple's official website, JD.com's official website, Google