Leaving "Really Happy", the next stop for Xiang Hailong, former president of Baidu Search, is a mobile phone company

The "Working Emperor" jumped ship this time to help a company that sold mobile phones to expand its Internet business.

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Author | Dong Zibo

The "Working Emperor" went to Hailong's next home to find out.

According to the late Post news, Xiang Hailong officially joined a mobile phone manufacturer going to sea - Transsion Holdings, and served as the president of the mobile Internet business unit. Several of his former subordinates at Baidu also joined him.

TRANSSION is a mobile phone enterprise with mobile phone design, research and development, production and sales as the core of its business. But in addition, TRANSSION has a layout in digital accessories, household appliances, application software, etc. Targeting the African and Middle Eastern markets, TRANSSION's music streaming platform Boomplay, news aggregation application Scouter and short video application Vskit and other APP matrices have mastered a large amount of traffic, and the monthly active users of a single product can reach tens of millions.

In July 2021, Xiang Hailong left from Gome "True Happiness". Lei Feng network also speculated that the "next stop" of Xiang Hailong's career will not be Douyin, and his attitude of neither acknowledging nor opposing it is really appetizing. Leifeng Network also deliberately asked Byte's friend for verification, and the result was no trace.

Legend has it that Xiang Hailong entered the byte in a quiet and secret way, which is not enough for outsiders; there are also rumors that Xiang Hailong did not "enter the company in the flesh", but cooperated with Douyin through two-way equity.

However, while gossip is fascinating, the truth is always unexpected. This time leading the team to airborne Transsion Holdings, what adjustments and changes can Xiang Hailong make for the new owner?

As a popular figure in Baidu Search, Xiang Hailong carried too much "sweetness" and "pain". With his ecological intuitive grasp of the early search model, he brought huge revenue to Baidu, until he left a year ago in 2018, Xiang Hailong was responsible for 81.9 billion yuan of online marketing revenue, accounting for more than 80% of the total revenue. Such achievements have allowed Xiang Hailong to gain a high status in the industry, and also laid the foundation for his capital to stand firm in the palace fight in Baidu for 14 years.

The "Wei Zexi Incident", which lacked technical background, was hindered in promotion, made enemies and made him criticized, made him often feel that his future in Baidu was bleak. Finally found that there was no hope of rising to the "second in command", Baidu had a huge financial deficit in 2019, and Xiang Hailong chose to leave in disgrace.

When Xiang Hailong left Baidu, there were many voices of congratulations from the outside world. They believe that Baidu's bureaucratic atmosphere, slow response, money worship, and bad image are all due to Xiang Hailong. All the "evils" of Baidu were inflicted on him alone.

Leaving from Baidu, Xiang Hailong turned to Gome for 3 consecutive years of losses. Already rich and free, but resolutely chose to start against the wind, Xiang Hailong's move is also puzzling.

Gome's online business can be said to have fallen to the bottom, perhaps in order to get rid of the shackles and show their fists in the bottoming rebound, or in order to seek a position in the decadent power vacuum, Xiang Hailong still came.

However, his military achievements were as great as his, and in the end, he still failed to turn the tables by himself. Gome has long been difficult to return, and the pattern of online e-commerce track has been determined. Xiang Hailong is not a god, after all, he cannot turn decay into magic, and the breakup with Guomei is already predicted.

This time in transsion holdings to lead the mobile Internet business, it can also be regarded as Xiang Hailong's expertise. He understands traffic, marketing, and advertising, which coincides with the business growth points of TRANSSION's online marketing and overseas advertising.

Compared with Gome, Transsion is obviously more promising. The Internet market in Africa and the Middle East is still a blue ocean, and the industrial layout of software and hardware is more in line with the general knowledge of the current business strategy.

After crossing the year of confusion, Xiang Hailong "started again" this time, and I don't know how many stories will be left for future generations.

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