Huang Guangyu: Gome will fully promote the second phase of the "home life" strategy in 2022

IT Home January 1 news, this morning, Gome Group founder Huang Guangyu released the 2022 New Year message, today, Gome ushered in the 35th birthday. In the past 35 years, Gome has become a six-in-one all-retail ecological sharing platform and a home life service network covering the whole country from the first store in Zhushikou, Beijing.

IT Home learned that Huang Guangyu said that in 2022, Gome will fully promote the comprehensive implementation and deepening implementation of the second phase of the "home life" strategy. This year, each sector will be built and promoted around the following priorities:

The online platform "True Happiness" App focuses on "buying" and "le", "buying" focuses on quality, low price and good service, and "le" focuses on social and entertainment marketing of event content. The "True Happiness" app will fully play its role as the first home of the total retail trading platform.

The offline platform "Gomejia" has systematically launched a new format store focusing on display experience and local life services, and the offline store has fully operated in a new model and promoted grid coverage throughout the country.

The supply chain platform, with the shortest link and the highest efficiency as the requirement, takes the full mode of self-operation, joint operation and agency operation to rapidly expand the scale of commodity categories and SKUs around the needs of "home life".

Logistics platform, further strengthen the service characteristics of punctual delivery, flash store delivery, and delivery synchronization, and launch a social logistics single-order platform.

Big Data & Cloud Platform, focusing on O2O integration, precision marketing and intelligent operation, integrates big data, Internet of Things, artificial intelligence, and virtual reality technologies to create a full set of efficient technology solutions.

The sharing and co-construction platform has been officially launched and fully opened for operation, in order to support the distribution of all goods on the platform, and all parties joining the platform have achieved member interoperability, data sharing, and point exchange as the focus, creating a full-link open retail resource distribution and marketing integration platform.