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"King of African Mobile Phones" Transsion Holdings confirmed that former Baidu core executives joined Hailong

On January 14, it was reported that former Baidu senior vice president Xiang Hailong recently joined Transsion Holdings as the president of mobile Internet. In response to this news, Transsion Holdings responded to the Nandu reporter that there was indeed such a matter.

TRANSSION Holdings said that TRANSSION is committed to providing high-quality smart terminal equipment and mobile Internet services to users in emerging markets. In recent years, the company has vigorously developed the mobile Internet business, actively built the African mobile Internet platform, and launched a series of mobile Internet products and services that meet the needs of local users. Xiang Hailong's joining will help the overall development of TRANSSION's mobile Internet business, better empower partners and serve consumers.

Nandu reporter noted that Xiang Hailong had previously served in Baidu for 14 years, was a senior vice president of Baidu, and the president of Baidu Search Company, and has always been considered to be the core figure of Baidu.

"King of African Mobile Phones" Transsion Holdings confirmed that former Baidu core executives joined Hailong

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Xiang Hailong founded Shanghai Qilang Network Technology Co., Ltd. in 2001 and served as the general manager, becoming the general agent of Baidu Bidding Ranking in Shanghai. In February 2005, Baidu acquired Shanghai Qilang, and Xiang Hailong and the original Qilang team officially joined Baidu.

During this period, Xiang Hailong served as the general manager of Beijing Branch, the vice president of sales responsible for bidding ranking business, and the vice president of commercial operation system. In 2017, Baidu established "Baidu Search Company", and xiang Hailong, general manager of the search business group, became the president of the new company, reporting to Robin Li.

In May 2019, Xiang Hailong announced his departure, which according to the statement at the time was a normal departure and would focus on entrepreneurship and investment in the future.

Since then, Xiang Hailong has joined Gome and was appointed CEO of an online platform company. However, in July 2021, Xiang Hailong had already left Gome. At that time, some insiders said that after leaving Gome, Xiang Hailong may continue to focus on the investment field. According to public information, Xiang Hailong is the founder of Humble Hui and Longzhong Xinyi Fund. Among them, Longzhong Xinyi Fund will focus on 2B investment and has completed the first phase of 200 million yuan in January 2020.

Transsion Holdings, which joined Hailong this time, has always been known as the "King of African Mobile Phones" by the outside world - Transsion occupies nearly half of the market share of more than 50 countries and regions on the entire African continent. Nandu reporter learned that the current sales area of TRANSSION is mainly concentrated in Africa, South Asia, Southeast Asia, the Middle East and South America and other global emerging market countries. In terms of mobile phone shipments, TRANSSION mobile phone shipments were nearly 130 million units in 2017, 124 million units in 2018, 137 million units in 2019, and 174 million units in 2020. Transsion ranks fourth in the global mobile phone sales list in 2020, and in 2021, it is also ranked in the top 6 of global sales in 2021.

Nandu reporter noted that while the global mobile phone market is sluggish in 2021, the performance of Transsion Holdings is against the trend. According to the latest financial report of TRANSSION Holdings in 2021, in the first three quarters of 2021, TRANSSION Holdings achieved revenue of 35.773 billion yuan, an increase of 43.26% year-on-year, and net profit attributable to the mother of 2.882 billion yuan, an increase of 47.49% year-on-year. This also means that the revenue in the first three quarters of last year is close to the full year of 2020 revenue (the full year of 2020 revenue is 37.792 billion).

In addition, for the mobile Internet business that Xiang Hailong is responsible for as the president of mobile Internet, it is also regarded by TRANSSION Holdings as the next direction of performance growth. Transsion interpreted in the financial report: Compared with the rapid development of domestic Internet technology, Africa is at a critical moment in the development of the era of mobile Internet, transsion is based on mobile phone business, actively expand mobile Internet business, and gradually expand its market influence.

It is reported that at present, TRANSSION has one of the important traffic entrances in Africa - TRANSSION OS, which has become one of the mainstream operating systems in major emerging markets such as Africa. Around transsion OS, transsion has developed many tool applications such as app stores, game centers, advertising distribution platforms, and mobile phone butlers, and has made breakthrough progress.

According to the data, as of the end of the first half of 2021, TRANSSION has 10 independent and cooperatively developed applications with more than 10 million monthly active users, including Boomplay, Africa's largest music streaming platform, news aggregation application Scooper and short video application Vskit.

According to transsion's latest positioning of itself: it is committed to becoming the most popular smart terminal products and mobile Internet service providers of consumers in emerging markets, focusing on providing users with high-quality multi-brand smart terminals, and based on the self-developed intelligent terminal operating system and traffic entrance, to provide users with mobile Internet services.

Written by: Nandu reporter Kong Xueshao

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