Former Baidu Search President Xiang Hailong joined Transsion Holdings

Jiwei Network News Recently, according to the late LatePost report, Xiang Hailong, former senior vice president of Baidu and president of the search company, has recently officially joined the mobile phone manufacturer Transsion Holdings as the president of the mobile Internet (business unit), and several of his former subordinates of Baidu have also followed the entry.

It is understood that Xiang Hailong joined Baidu in 2005 and is known as Baidu's "sales veteran". In April 2016, Baidu Chairman and CEO Robin Li announced the restructuring of Baidu's business structure through internal email, the establishment of Baidu Search Company, consisting of search business group (SSG), mobile service business group (MSG), and glutinous rice business unit, Xiang Hailong became the president of the new company, reported to Robin Li, thus taking charge of Baidu's most core commercialization system to Hailong, and the search company contributed more than 70% of Baidu's revenue.

However, with Baidu's failure on the mobile Internet, the performance fluctuated, and Xiang Hailong eventually lost its position in Baidu. In May 2019, Baidu released its first quarterly loss since its listing, and at the same time, Robin Li issued an internal letter saying that Xiang Hailong resigned as senior vice president of Baidu and president of search company from now on. Baidu Search's strategic transformation into a mobile ecosystem business group was led by Shen Ji, who was promoted to senior vice president. At that time, some media reported that Xiang Hailong belonged to the "passive departure" and lost its foothold due to Baidu's poor performance.

After leaving Baidu, Xiang Hailong responded that his next step was "entrepreneurship plus investment." But in August 2020, Xiang Hailong joined Gome as CEO of Gome Online, responsible for business including Gome's e-commerce APP True Happiness. In July 2021, Xiang Hailong left Gome again, and Xiang Hailong's entertainment marketing and social marketing failed to bring substantial changes to Gome.

It is understood that Transsion Holdings intends to create a diversified strategic layout, of which the mobile phone business covers three major brands. TECNO is a mid-to-high-end brand under TRANSSION, positioned in the middle class consumer group of emerging markets, leading camera technology and excellent user experience. As a mass brand, ITEL provides high-quality, high-priced and durable products for basic consumers. Aiming at young people who pursue fashion technology, Infinix provides a fashionable and intelligent product experience, emphasizing the combination of online and offline.

On the basis of the three major mobile phone brands, there are also digital accessories brand Oraimo, after-sales service brand Carlcare and household appliance brand Syinix. In addition, several mobile phone brands of TRANSSION have also entered the field of accessories and home appliances, digital accessories and household appliances have opened a multi-brand development strategy, and the market demand has gradually increased; after-sales service brand Carlcare has built more than 2,000 service outlets (including third-party cooperation outlets) around the world to enhance product stickiness with end users.

In addition, since 2019, the company's home appliance business has opened a multi-brand, multi-model development path, and carried out multi-brand differentiated positioning and operation. Syinix is positioned as a mid-to-high-end home appliance brand, ITEL is positioned as an entry-level home appliance brand, and Infinix has also launched a smart TV business to provide young users with a "fashion technology" smart home experience. In the past two years, the company's home appliances and accessories and other category expansion business has performed well, while vigorously developing offline business, actively expanding online channels, and the multi-brand strategy has entered a benign development. In September 2020, the company's home appliance brand Syinix became the official brand partner of Leicester City Football Club in the Premier League.

In the first half of 2021, the company's digital accessories, home appliances and other expansion business continued to multi-brand development strategy, through the creation of the core team of the expansion category business, the localization exploration of the ecological model of intelligent hardware categories, to create a sales platform and core explosive products of the expansion business. As the company's smartphone shipments continue to grow, the number of users of transsion OS systems continues to increase.

The mobile Internet platform based on user traffic and data resources is the core foundation for the company to develop mobile Internet products. The company has carried out strategic cooperation with many leading domestic Internet companies such as NetEase, Tencent, yuwen group and other leading domestic Internet companies in various fields, and actively develops and incubates mobile Internet products. By the end of the first half of this year, more than 10 self-developed and co-developed applications had more than 10 million monthly active users.

According to reports, Transsion Holdings introduced Xiang Hailong in hopes of increasing Internet revenue more quickly. But Africa is still the world of functional machines and low-end smart machines. Functional machines and smart machines growth rate is not much difference, this group of users pay more attention to the low price, coupled with backward infrastructure construction, can not support complex applications, at present Africa is still based on TELEVISION, outdoor, radio advertising, accustomed to doing domestic commercial realization of Xiang Hailong will face a difficult market. (Proofreading/New)