At present, the 2021 sales of major independent brands have been announced, and the top three still have no suspense. Geely sold 1.328 million vehicles, Great Wall sold 1.28 million vehicles, and Changan sold 1.2042 million vehicles. Among them, Geely has won the sales champion of its own brand for 5 consecutive years, and the position of the boss is very stable.
However, from the sales composition of these three brands, some differences can still be seen.
Geely is relatively speaking, the sales of its models are relatively balanced, and the annual sales of the high-end "China Star" series products reached 210,000 vehicles, which shows that Geely's overall pricing is gradually moving from low-end to high-end, which is in line with its continuous upward brand concept. In 2022, with the listing of more high-end models under China Star and Lynk & Co, Geely's brand influence will be further enhanced.
In terms of the Great Wall, the Haval brand is still the handle, and the SUV product is still the core of the Great Wall. The success of the Tank 300 allowed the Great Wall to gain another important growth point. In addition, Great Wall's new energy vehicles are the most eye-catching of the three brands, and the Euler brand sold 135,000 units in the whole year, an increase of 140% year-on-year. This proves that the layout of the Great Wall in terms of new energy vehicles is successful. In contrast, Geely and Changan's new energy vehicles are still in the exploratory stage. However, the Great Wall also has certain hidden worries, that is, the development of Wei Pai is not as expected, which has a greater impact on the impact of the Great Wall on the high end, and also suppresses the space for the entire brand to go up in the future.
In terms of Changan, the growth momentum is the best among the three brands, and it is also the only one with an increase of more than 20%, which shows that The development potential of Changan is still relatively sufficient. The annual sales of Changan CS75 series exceeded 280,000 units, an increase of 5.6% year-on-year, which is the absolute backbone of Changan. At the same time, Changan Automobile's high-end product sequence "UNI" has also sold more than 120,000 vehicles in the whole year, which shows that Changan's brand upward road has made a good start, and in the future, the "UNI" series and Geely's "China Star" series will compete head-on. The first model of Avita Vita, a high-end smart brand under Changan, is also worth looking forward to
In addition to these 3 companies, chery Automobile, SAIC Passenger Cars and BYD are followed by Chery Automobile, SAIC Passenger Cars and BYD, but the sales volume is only about 800,000 vehicles, and the gap with the top three is still relatively large. However, BED because of the serious shortage of production capacity this year, the backlog of orders are hundreds of thousands, so next year BYD is likely to usher in a big outbreak, perhaps can squeeze into the top 3.
In general, the current independent brands are no longer the same as before, and they have gradually dared to be positive in the competition with joint venture cars, and the prices of many models have approached the joint venture brands. With the liberalization of the joint venture share ratio, the competition between independent brands and foreign brands will be more direct, and the market will also accelerate the speed of survival of the fittest. Therefore, I would like to remind everyone that it is okay to buy your own brand, but you must have a large sales volume and a well-known brand of high products, so that you can be guaranteed.