When I was a student, the most frightening gaze came from the class teacher. Entering the workforce, this gaze comes from the company boss. In the home appliance giant Gree Electric Appliances, this gaze comes from the "Iron Lady" Dong Mingzhu.
Previously, an office photo of Dong Mingzhu was made public, which attracted a lot of hot discussion from netizens. In the photo, Dong Mingzhu is sitting in an office chair, looking down at the file thoughtfully. Across from the desk, the secretary stood in a well-mannered manner, as if waiting for Dong Mingzhu's instructions. Why does a very normal white-collar "ecological map" cause heated discussion?
Xuan Ji was in the corner of the office behind the secretary, and netizens saw a 50-inch surveillance screen. Looking closely, it can be faintly distinguished that it is the monitoring screen of the main headquarters functional departments of Gree. It turned out that many Gree employees said that "I am most afraid of Boss Dong looking up at me", which is true.
Why did Dong Mingzhu put surveillance footage in his office, and why did he restrain headquarters employees so strictly?
First, from the salesman to the "fire captain" Dong Mingzhu
When tracing history and discussing the lessons of the demise of the Yuan Dynasty, Zhu Yuanzhang, the grandfather of the Ming Dynasty, once made a rather incisive statement: "The Yuan lost the world with leniency, and the salvation was fierce", which means that the Yuan Dynasty collapsed because the management was too loose, and I used strict management to lay the foundation for the world. In fact, before Dong Mingzhu took the helm, Gree also faced a situation of loose management.
Zhu Hongjiang, the former chairman of Gree, is known as the "chairman of the board of directors", neither grasping finance nor personnel, and all his energy is focused on product research and development. Although this management style has laid the tone for the development of Gree Group as a "technology factory", it has also led to the looseness and chaos of the company's operation.
In 1994, a vice president of Gree's sales department, because he was dissatisfied with the shift of Gree's development focus from marketing to research and development, under the temptation of high salaries of a competitive enterprise, secretly united 8 sales backbones and two core financial personnel under his command, and staged a collective resignation drama.
Before leaving, the vice president used the market resources in his hands to abduct more than 300 dealers who originally belonged to Gree. The original Gree order worth 1 billion yuan instantly turned into waste paper, and the Gree distribution system almost collapsed! When Zhu Hongjiang received the resignation application of the vice president, he was so surprised that he could not repeat it. Zhu Hongjiang did not understand that he used and trusted the team so much, why did he say that he would leave? In danger, Zhu Hongjiang thought of Dong Mingzhu.
At that time, Dong Mingzhu had already created a number of sales miracles in the two regions of Gree in Anhui and Jiangsu.
In 1991, Dong Mingzhu went to the Anhui market as a grassroots salesman to explore the wilderness, and in just two years, Gree's sales in Anhui doubled 6 times, and the total annual sales reached 16 million yuan. In 1993, Zhu Hongjiang handed over the Jiangsu market to Dong Mingzhu. In the same year, the sales of Gree air conditioners in Jiangsu rose from 3 million in 1992 to 36.5 million. At that time, the total turnover of Gree for the whole year was only 290 million, and Dong Mingzhu alone carried 1/6 of Gree's sales, and the personal commission also exceeded 1 million.
At that time, some insiders said that when they heard Dong Mingzhu's 36 million "war report", Zhu Hongjiang was so excited that he could not sleep. Since then, Dong Mingzhu has gradually become synonymous with "fire captain" in the heart of Chairman Zhu. Where the development of the domestic market encounters bottlenecks, Dong Mingzhu will be "distributed" to wherever it is. Every time you can achieve immediate results and achieve better results.
Second, give up the high commission, Dong Mingzhu turned to the functional headquarters
When the sales system of Gree was on the verge of collapse due to the collective defection of the vice president of marketing with key members, Zhu Hongjiang used Dong Mingzhu as the deputy director of the operation department of Gree, and Dong Mingzhu also gave up the high salesman commission and chose the headquarters functional position with fixed salary. After taking office, Dong Mingzhu found that the management style of the headquarters would be so loose.
Late arrivals to work, grinding foreign workers, and working while eating snacks abound, and some employees do not even report on time for leave, saying that they will leave. What makes Dong Mingzhu even more intolerable is that the telephone rings on the desk one after another, and everyone would rather huddle in a chair drinking tea and reading the newspaper than getting up to answer the phone, regardless of how important the news is on the other end of the phone.
Looking at the scene in front of him, Dong Mingzhu also felt sympathy and regret for the departing vice president of sales. Headquarters functions are the service departments of subordinate distribution agencies, not management departments. Serving the profit-generating department of a company with this attitude, which salesman is willing to go all out? Resignation is only sooner or later.
Will not stand, virtue does not give. Dong Mingzhu was determined that this situation must be changed.
After taking over the management responsibilities of the operation department in an all-round way, Dong Mingzhu first focused his work on the rectification of internal affairs. At first change in management style, many employees also showed discomfort, including many young men who were five big and three thick, and were reprimanded by Dong Mingzhu to shed tears. Looking at the company's overall "Dong Mingzhu Monitoring Network", it was also gradually formed during this period, and Dong Mingzhu was also named "Iron Lady".
Third, Dong Mingzhu's winning heart method: "Strict" word trick crushes all obstacles
Dong Mingzhu has strict requirements for employees and treats himself and executives equally. Unlike the two sets of standards for some leaders to treat others and treat themselves, Dong Mingzhu requires employees to achieve 7 points, which will definitely let everyone know that they have achieved 10 points. More importantly, this kind of requirement is not limited to the lower departments, the same level and even the superior leadership departments, Dong Mingzhu abides by his own principles and standards - must not harm the interests of the company because of personal interests.
In 2001, China joined the WTO, and a large number of local enterprises "transformed" into the world's top 500 companies by introducing overseas capital and transforming joint ventures. Hisense, Skyworth, FAW, GAC and other well-known domestic enterprises have obtained the "pedigree of the world's top 500" in this time period. At that time, the corporate consensus was: "Instead of laboriously building a top 500, it is better to invite one directly in." ”
In 2005, at the headquarters of Gree in Zhuhai, there was a heated discussion on the sale of Gree electrical appliances. Of course, it is not so much a discussion as it is more accurate to call it "coercion". At the time, the vast majority of leaders and shareholders were very satisfied with the $900 million bid of American air-conditioning giant Carrier. A foreign exchange of 900 million US dollars at a time, but also a world top 500 big thick legs, this transaction is in line with both policy incentives and market managers, too cost-effective! However, Dong Mingzhu was resolute.
At the meeting, Gree senior management and shareholders repeatedly explained to Dong Mingzhu the benefits of promoting the Carrier acquisition transaction, and if the advice failed, they would sarcastically exert pressure. A leader asked Dong Mingzhu: "Carrier gives you an annual salary of more than 80 million, are you still not satisfied?" ”
Dong Mingzhu also unceremoniously replied: "80 million? Give me 800 million annual salary, I also disagree. In the situation of almost fighting alone, Dong Mingzhu completely ended the acquisition intention of Carrier Group with the momentum of "one vote veto". Near the end of this meeting, Dong Mingzhu made a promise to everyone present: "In just 20 years, Gree can grow into a fortune 500!" ”
In 2018, Gree ranked among the world's top 500 companies with a total revenue of nearly 25.3 billion US dollars. Dong Mingzhu fulfilled his promise 5 years in advance. It is worth noting that this figure is more than $7 billion higher than the total revenue of Carrier Group in the United States. In the same year, Gree also opened an employee housing plan, Dong Mingzhu said: To let all Gree people have their own suite. At this time, Gree employees finally saw the tender side of Dong Mingzhu.
IV. Conclusion
In 214 AD, Liu Bei, the founding emperor of the Shu Han Dynasty, who had been wandering for most of his life, entered Yizhou and occupied the Land of Shu, finally having a solid foothold. Liu Bei attached great importance to the governance of Sichuan and Shu, and he entrusted Zhuge Liang to draft a ruling decree. The history books record that the "Shu Ke" created by Zhuge Liang was extremely strict.
To this end, Zhuge Liang's strategist Fa Zheng reminded Zhuge Liang: "Han Gaozu's ancestor Liu Bang's lenient punishment provincial law, only with three chapters of the law, to win the hearts and minds of the people." "By implication, is the decree stipulated in the Shu Ke too strict?
In this regard, Zhuge Liang said that this time and another time. The harsh government of the Qin Dynasty was the "law of wartime", so Gao zu used leniency and benevolence to stabilize the world. At present, the boiling of resentment among the people in Shudi is precisely caused by the laxity of the law. The so-called "three principles are not correct, the six disciplines are ignored, and there is great chaos!" ”
I think that the "Iron Lady" Dong Mingzhu must also be well versed in the truth. Grace and grace, but do the right thing.