Rednet Moments, January 11 (Reporter Tang Jieqiong Intern Lan Binsheng) In 2021, due to the shortage of semiconductor supply, Mercedes-Benz passenger cars and light commercial vehicles delivered more than 2.4 million new cars worldwide; in the Chinese market, Mercedes-Benz brands and dealer partners delivered more than 758,900 new cars. In 2022, Mercedes-Benz will introduce 21 new models to the Chinese market and will accelerate the transformation of "full electric" with intelligent acceleration.
Electric models will be launched in 2021 and 21 new models will be launched in 2022
In 2021, Mercedes-Benz became the first luxury brand to receive international certification for conditional autonomous driving (L3) systems worldwide, and its brand luxury positioning has been continuously strengthened, especially in the luxury car and SUV segments. Among them, the S-Class sedan maintained its leading position in the segment; the SUV product family continued to maintain a strong offensive, with double-digit growth in the GLE SUV, GLS SUV and G-Class car.
In the year of Mercedes-EQ, new EQA SUVs, EQB SUVs and EQSs were launched. Among them, the new EQS, as the industry's first large-scale pure electric luxury car, refreshes the market benchmark with multiple technical dimensions such as endurance performance of more than 800 kilometers, 0.20 wind resistance coefficient, and MBUX super screen.
At the beginning of 2022, the VISION EQXX concept car completed its world premiere. According to official news, in 2022, Mercedes-Benz will also launch 21 new products based on the Chinese market, including 8 pure electric and plug-in hybrid models. Among them, mercedes-EQ's first pure electric sedan based on the EVA platform in China's new EQE will be launched soon; plug-in hybrid products from C-class cars, S-class cars and other models, Maybach S 680 4MATIC ingenious couture debut version, AMG SL 63 and other models will be listed one after another. The arrival of the first Mercedes-AMG electric model, the AMG EQS53, will also accelerate the pace of brand electrification.
The "Heart Luxury" service experience focuses on the evolving needs of customers
At present, Mercedes-Benz and its authorized dealer partners provide services to more than 5 million users in China. Based on the electrified and digital lifestyle of Chinese users, Mercedes-Benz continues to enhance the service experience of "heart luxury". By the end of 2021, the "2020 Network Upgrade Plan" has completed the "software upgrade" for dealer personnel and processes on the whole network, and more than 200 dealer stores have completed the "hardware upgrade" for retail space.
In the face of growing customer demand for electric vehicles, the five "star" charging service between Mercedes-Benz and dealer partners has now covered multiple application scenarios such as home charging, public charging, urban hotspots, roadside assistance, exclusive charging, etc., and launched an appointment-based "one-click power-on" service, and the "plug and charge" service will soon be launched. By 2021, the five "star" charging service has covered more than 365,000 public charging piles across the country, and the brand's exclusive charging service has been settled in 407 star stations in 106 cities.
Digital service touchpoints are an important component of the "heart luxury" service experience. In 2021, Based on the usage scenarios of Chinese users, Mercedes-Benz launched auto-machine digital products such as AutoNavi custom navigation; in addition, the digital end-to-end financial loan process has also been officially launched, and customers can complete convenient, efficient and safe auto finance loan services within 10 minutes.
Continue to practice the sustainable development approach of "business responsibility at the same time"
Mercedes-Benz has always adhered to the sustainable development strategy principle of "business responsibility at the same time", and is committed to running the "sustainable development path" throughout the entire value chain of the industry. In addition, since 2007, Mercedes-Benz has embarked on a public welfare journey in China and has always practiced the "sustainable responsibility way" to this day. In September 2021, Beijing Benz became one of the first enterprises in Beijing to purchase green electricity. In 2021, Beijing Benz won the title of "Intelligent Manufacturing Benchmarking Enterprise" and was selected as one of the top ten scientific and technological progress of China's intelligent manufacturing in 2021.
Up to now, Mercedes-Benz has invested more than 280 million yuan in public welfare in China. In 2022, as the charity tour to China enters its 15th year, in the field of environmental protection, Mercedes-Benz will work with UNESCO to launch sustainable development innovation actions with carbon neutrality as the core; it will also implement the forest carbon sink program to help the development of ecological economy. In terms of cultural promotion, the Mercedes-Benz Star Wish Fund will continue to deepen its public welfare strategic cooperation with the Palace Museum and the Dunhuang Research Institute, build an open exchange platform, and promote cultural mutual learning. In the field of public welfare for young people, the "Safe Children's Walk" project will also usher in the milestone of the 20th anniversary of its birth, from edutainment, to thinking and suggesting, to reaching social consensus, "Safe Children's Walk" will carry the expectations of future traffic participants and builders, and move to a new level.
In July 2021, Mercedes-Benz announced its transition to "all-electric" and accelerating its move towards a zero-emission and software-driven future. In 2022, Mercedes-Benz will continue to accelerate the landing of electric transformation in the Chinese market. Facing the future, Mercedes-Benz and its dealer partners will continue to create sustainable luxury cars and service experiences that customers yearn for with intelligent product technology, digital service solutions and people-oriented sustainable value concepts.