Abstract: Geely's sales won the championship, did not complete the annual target, and the growth rate was at the bottom of the top 3 of the independent (welcome to pay attention to the leverage game)
Written by | Zhang Yinyin & Editor| Yuchen
Recently, the sales data of major car companies have gradually been released.
Last week's "Leveraged Car Viewing" wrote the 2021 ranking of the new car-making forces, see "2021 "Wei Xiaoli" Ranking Has Changed! Who will fall out of the top three in 2022 (January 4, 2022).
Today, Leveraged Games talks about the war reports of autonomous passenger car companies (hereinafter referred to as "independent brands").
1. Geely's sales volume won the championship for a row, did not complete the annual target, and the growth rate ranked at the bottom of the top 3 independent
First of all, the overall pattern of the 3 giants of independent brands has not changed in 2021. They are: Jili, Chang'an, and the Great Wall.
Specifically, Geely won the first brother of its own brand.
A few days ago, Geely Automobile announced that the total sales volume in 2021 (including Lynk & Co, the same below) is 1.328 million units, an increase of about 1% over the same period in 2020, which can be said that the growth rate is negligible.
Not only that, the announcement also frankly said that only 87% of the annual sales target of 1.53 million units was achieved.
Not badly, Geely Sold 158,800 units in December 2021, up about 3% from the same period in 2021 and 17% month-on-month.
The second place Changan Automobile disclosed in the December 2021 production and sales express that the sales of autonomous passenger cars in 2021 were 1.2042 million units, an increase of 23.08% year-on-year.
According to the disclosure of Changan Automobile's public account, Lever Game saw that its CS75, CS55 and other SUVs, as well as the Yidong series of cars and the new UNI series, have achieved good sales.
Great Wall Motor's December 2021 production and sales report disclosed that it sold 1.281 million vehicles in 2021, an increase of 15.24% year-on-year - although the growth rate is not as good as Changan, it is significantly better than Geely.
If you look at this number, sales are higher than Chang'an, as shown in the following figure, the leverage game noticed that the data of the Great Wall includes pickup trucks and so on.
If you count this part, as shown in the figure above, Chang'an has sold more than 1.75 million units, much higher than the Great Wall.
As shown in the figure above, in 2021, the Great Wall pickup truck sold more than 230,000 units, if the commercial vehicle part is removed, the sales of the Great Wall's passenger car independent brand are obviously lagging behind Changan.
But the position of the 3rd is still very stable.
In addition, in 2021, SAIC Motor achieved sales of 800,800 passenger cars, an increase of 21.72% year-on-year, a record high.
BYD's passenger car sales in 2021 were 730,100 units, up 75.4% year-on-year.
Chery, which seems to have a weak market position, sold a total of 961,900 vehicles in 2021, an increase of 31.7% year-on-year. Among them, chery brand sales for the whole year were 656,800 units (including exports), an increase of 46.3% year-on-year.
In addition, GAC Passenger Cars and Hongqi have also achieved sales of more than 300,000 units.
2, the new energy dark horse suddenly emerged, the independent top 3 have their own embarrassment
In the "2021 "Wei Xiaoli" ranking has changed! In the article Who will fall out of the top three in 2022 (January 4, 2022), the leverage game sorted out the new forces of car manufacturing, and in 2021, it has caught up with the dividend of a significant increase in the penetration rate of new energy vehicles, but their total sales, compared with the "new energy pioneer" BYD, are actually nothing.
Not only that, BYD's new energy vehicle sales are also far from the traditional independent 3, before I wrote articles and even discussed, in 2022, the top 3 pattern of independent brands (will be written below), there may be interlopers.
BYD's December 2021 production and sales express report disclosed that in 2021, BYD's new energy passenger car sales reached 593,700 units, compared with 179,100 units in 2020, an increase of 231.60% year-on-year.
You know, BYD includes commercial vehicles in 2021, and the sales of cars are 740,100 units (as shown in the chart below), which is a staggering proportion.
It can be said that with years of industrial chain layout and efforts, BYD has completed the transformation of new energy.
Not only that, in December 2021, BYD's new energy passenger car sales reached 92,800 units, compared with 27,600 units in the same period in 2020. Such a super good sales momentum, BYD has maintained in recent months, the trend makes peers afraid.
In 2021, the total sales of new energy and electrified models (including hybrid, mild hybrid, plug-in hybrid, and pure electric) will be 100,100 units, an increase of about 47% year-on-year, accounting for only 7.5% of Geely's total sales.
This growth rate and absolute volume do not seem to be too bad, but according to the latest data of the Association of Passenger Vehicles, in December 2021, the retail sales of new energy passenger cars reached 475,000 units, an increase of 128.8% year-on-year and 25.4% month-on-month. In 2021, the retail sales of new energy vehicles were 2.989 million units, an increase of 169.1% year-on-year.
Geely New Energy outperformed the market.
It is worth saying that december 2021 is OK, leverage games saw the announcement disclosed, Geely new energy and electrified vehicle sales of 18813 vehicles, an increase of about 162% year-on-year.
Equally embarrassing is Changan Automobile. Changan Automobile's production and sales report did not disclose the company's sales of new energy vehicles throughout the year.
However, its public account disclosed that its Ben E-star has accumulated sales of more than 70,000 vehicles in the year. The sales of a single model are not low, but this is a low-end car.
In 2021, the total sales volume of Changan New Energy passenger cars will certainly not be high, and the proportion of independent brands should be lower than geely.
Chang'an is also very anxious, the introduction of war investment layout Chang'an new energy, high-end brand Avita two fronts, 2022 has to hand over the operation.
Great Wall Motor's new energy record seems to be slightly better than Geely and Changan. The announcement disclosed that in December 2021, its new energy vehicles sold 22,354 units, with a cumulative sales of 137,000 units for the whole year.
In the figure below, it accounts for more than 10% of all sales of the Great Wall, which is the best of the top 3 independent.
However, similar to Chang'an, the new energy price of the Great Wall is not high overall.
In general, the independent 3 giants have their own new energy embarrassments.
Of course, BYD also has its own weaknesses, with 136,400 fuel vehicles sold in 2021 and 237,300 in 2020, a decline of 42.54%.
If you look at a single month, the leverage game is even more miserable. BYD's fuel vehicle sales in December 2021 were 5,167 units, compared to 27,500 units in the same period in 2020.
Many people will say that new energy is the trend, and the truth may not be wrong, but traditional fuels and new energy vehicles have coexisted for many years, which is certain. There is a certain foundation of traditional cars, BYD does not have to be abandoned.
Maybe people don't care, maybe they can't take care of so much.
3, 2022 independent top 3 pattern, or historical changes; who will fall behind in the new car-making forces?
As mentioned above in the leveraged game, BYD's new energy vehicle sales will sprung up in 2021, and the growth rate of passenger car sales of the entire company is also very gratifying.
Not only that, SAIC Passenger Cars and Chery also performed well.
In the 2022 independent car brand ranking battle, the leverage game summary has several points to watch.
First, the overall pattern of the top 3 independents, or historical changes. In the past few years, the general pattern of Geely, Chang'an and the Great Wall has basically not changed, mainly the ups and downs between the 3 giants.
In 2022, will more challengers continue their momentum in 2021 and will they be able to reach the top 3?
For example, this trend of BYD has a great challenge to the stability of the top 3 in 2022. Geely, Chang'an, the Great Wall, BYD, who can rank among the 3 champions in 2022, is very suspenseful.
Second, the scenery that belongs to the new forces of car-making may come to a strong independent brand. In 2021, the new forces of car-making have really caught fire, and this trend is generally expected to continue until 2022.
The Ministry of Industry and Information Technology said that it will expand the consumption of new energy vehicles in 2022.
Chart source| Shanghai Securities (thanks)
Many industry institutions and studies have expressed that the sales of new energy vehicles are expected to reach more than 5 million in 2022.
This is the benefit of all car companies, the big factories are not idle, Geely has engaged in extreme krypton, want to do a big job.
Changan has engaged in two new energy vehicle tracks of Changan New Energy and Avita Technology.
The low-end Euler of Great Wall New Energy has performed well, and new brands are also being nurtured.
GAC Aean does not say how successful it is, and the initial battle is at least not bad.
Huawei and Xiaokang are also further cooperating, as detailed in the leveraged game "There is not much time left for Huawei and Xiaokang" (December 29, 2021).
Other leverage games are not the same example.
Third, can the grand goal of independent large factories be achieved? While disclosing the sales data for December 2021 and the full year, Geely announced its board of directors' sales target for 2022: 1.65 million units (including the sales target of Lynk & Co brand cars), an increase of about 24% over the total sales volume in 2021.
As mentioned above in Leveraged Games, Geely's 2021 sales target was not met, and the increments were negligible. Can it be achieved in 2022? Mainly rely on new energy?
Although Great Wall and Chang'an have not yet disclosed their targets for 2022, some time ago, they each released sales targets of millions of vehicles in the next few years.
The road is step by step, which means that they must set a goal that is not low in 2022.
The latest data of the Association of Passenger Vehicles disclosed that the retail sales of passenger cars in China in 2021 totaled 20.146 million units, an increase of 4.4% year-on-year, down 1.7 percentage points from the growth rate of January to November 2021.
In the next few years, it is almost impossible for China's passenger cars to grow high, and the overall number is 20 million ups and downs. In the context of the total dividend space is no longer there, and the new energy reshuffle, who can seize the historic change?
Fourth, will the new car-making forces fall behind? In 2021, some of the new forces of car manufacturing have been killed, and those who are still alive and can be seen basically enjoy the dividends of the rapid growth of the penetration rate of new energy vehicles.
As mentioned in the leverage game above, with the ferocious advance of traditional large manufacturers, as well as the continuous development of joint ventures and foreign brands, will the new forces of car manufacturing that are still firmly rooted in the whole fall behind? We'll see.
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