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"Just after the conference, I have received countless messages, all of which are urged by me." On the evening of January 10, after the official release of The Magic V, Glory's first folding screen mobile phone, Zhao Ming, CEO of Honor Terminal Co., Ltd., revealed in an interview with the Shanghai Securities News and other media.
As another masterpiece of the high-end market of glory, Magic V is equipped with a new generation of Snapdragon 8 mobile platform, Qualcomm 4nm chip, and with its self-developed folding screen solution, the folding form, flagship performance, and intelligent interaction of the folding screen mobile phone have been innovatively upgraded, priced at 9999 yuan, and the pre-sale was officially opened on the evening of January 10.
"The various prerequisites for the folding screen to enter the workhorse era have matured, including pricing. I think 2022 folding screen mobile phones will enter a year of rapid release. Zhao Ming said.
He said: "In 2021, the folding screen mobile phone in the Chinese market may still be in the million level, and from 2022 to the tens of million level, it is certainly no problem, and the specific scale depends on the satisfaction of the entire supply chain, as well as the acceptance of consumers for the products made by each family, and the experience is still the most important." ”
Folding screen into the main machine era conditions have matured
Honor Magic V is the first folding screen mobile phone in the global mobile phone market in 2022, and Honor has thus become the fourth domestic mobile phone manufacturer to enter the folding screen track. Zhao Ming said that at present, whether from the price or the experience of software and hardware use, the prerequisites for the folding screen to enter the era of the main machine have matured.
Folding screen mobile phone creases are obvious, the fuselage is thicker and heavier, it does not resist falling, the battery life is poor, the price is expensive, the software adaptation problem, etc., are the folding screen mobile phones in recent years have not been able to enter the homes of ordinary people several major pain points. With the iterative upgrading of hardware and the gradual construction of software ecology, these problems are gradually being solved.
The OPPO Find N folding screen mobile phone released last month has a 30% lower screen crease than the traditional solution, and the crease problem has been significantly improved. Honor MagicV, designed with ultra-thin suspended water droplet hinges, performs equally well in creases and thicknesses. "It can't be said that there are no creases at all, and no mobile phone factory can do a little crease without it, unless it is made very thick." We have made the perfect balance between lightness, thinness and fall resistance. Zhao Ming said.
The Thickness of the Honor Magic V folding form is only 14.3 mm, and the thickness of both sides of the unfolded form is 6.7 mm. Zhao Ming said that this is the industry's thinnest horizontal folding screen mobile phone, aerospace grade materials to ensure that the hinge opening and closing life of up to 200,000 times. "Based on 50 openings and closings per day, 200,000 times is equivalent to ten years."
For the problem of the high cost of folding screen mobile phone screen change, Zhao Ming said that changing the screen once is equivalent to buying a straight mobile phone again, such a mobile phone obviously cannot become the main machine. Honor Magic V in the design, in the product anti-drop investment in a lot of energy, and finally the use of the latest curved nano glass-ceramic process, in the premise of ensuring a slim body, greatly increased the anti-fall resistance of the screen. At the press conference, Zhao Ming twice dropped the phone downwards to show its anti-fall effect.
In terms of battery life, honor Magic V is equipped with a 4750 mAh large-capacity battery, while supporting 66W wired super fast charging, achieving greater endurance and faster charging. "I've been using it for a while, and the Magic V's battery is able to keep up with the day." Zhao Ming said.
In addition, in order to better meet the needs of consumers, Honor Magic V adopts the design of the inner and outer screens with left and right folding, the 6.45-inch OLED outer screen makes the machine a conventional proportion of the straight-screen mobile phone, and the 7.9-inch folding large screen makes the mobile phone expand into a high-energy tablet, which not only can achieve richer content display, but also achieve convenient multi-task operation through multi-application split screen and suspension window, such as video calls while chatting or watching public account articles.
"The current Android operating system is to some extent based on the experience of a single-screen hard screen to design, folding screen mobile phone to combine the internal and external screens, so that consumers have a good experience in the process of internal and external screen collaboration and switching, the operating system needs to make great changes." Zhao Ming introduced that the Honor Magic V is equipped with the Honor Magic UI 6.0 for the first time, which is empowered by the Magic Live intelligent engine, which not only switches smoothly between dual screens, but also supports intelligent collaboration between multiple devices.
At present, Honor Magic V can support more than 100 single-application parallel horizons, more than 1,000 multi-application split-screen adaptation; the top 100 applications in the application market have 100% realized large-screen adaptation, and 90% of the top 1000 applications have achieved large-screen adaptation.
"We think that the experience brought by this time node and the Honor Magic V is enough to make the folding screen enter the era of the main machine." Combined with the price segment of the flagship market where the main machine is massive and the core consumer group is willing to buy flagship mobile phones in which price segment, we force ourselves in pricing, and the price can be said to be very 'fragrant'. Zhao Ming said.
It is reported that the first folding screen mobile phone version of Honor is priced at 9999 yuan in the 12+256GB version, and the 12+512GB version is priced at 10999 yuan.
Folding screen mobile phone volume is imminent
"2022 will be a year of rapid increase in the shipment volume of the folding screen market." For the market prospects of folding screen mobile phones, Zhao Ming is full of confidence. His confidence comes from the product itself, but also from feedback from sales channels.
"Not long after the conference, in the lounge, I had received countless messages, all of which were rushed with me. Now it seems that the goods will definitely be more tight, and we will step up production later. Today we have also received a lot of information from partner suppliers, who expressed their determination to work with us to do a good job and make the folding screen industry chain bigger. Zhao Ming said.
Zhao Ming expects that the Chinese market may still be in the million level in 2021, and it will certainly be no problem to reach the level of ten million in 2022, but it still depends on the satisfaction of the entire supply chain.
Zhao Ming believes that the development of folding screen to today is no longer a product to test the water, it can be used as the main flagship mobile phone, and it will be more and more widely popularized to the public in the future. Straight-panel mobile phones and folding screen mobile phones will coexist and develop in parallel for a long time. "I think from Magic V onwards, the development speed of folding screens will exceed our imagination."
With the gradual maturity of folding screen mobile phones in terms of hardware supply, innovative interaction, application ecology, etc., all parties in the market are optimistic about the volume of folding screen mobile phones in 2022. CITIC Securities expects that the compound annual growth rate of folding screen mobile phone shipments will exceed 90% in 5 years, and it is expected to exceed 65 million units by 2025.
Editor: Qiu Jiang
Video: Yang Sheng
Zhang Jiao
Proofreader: Sun Jiehua
Photo editor: Zhou Yang
Producer: Ji Yuliang
Editor-in-charge: Zhang Xiaoguang
Guo Chenxi
Producer: Pu Hongyi
Issued: Pan Linqing