Although the Honor Magic V folding screen mobile phone warmed up early, but when it came to the conference, there were still several unexpected.
For example, our Weibo operation colleagues did not expect that the conference actually lasted for 2 hours, originally planned to go to dinner after the live broadcast of the conference, he was hungry for more than an hour, the reason is that before Magic V, Glory spent a lot of time talking about the Magic Live wisdom engine and Magic UI 6.0.
It can even be said that what was originally a conference with Magic V hardware as the protagonist has become a software service "hustle and bustle".
Is this necessary?
Of course.
As the first Snapdragon 8 chip folding screen mobile phone on the market, Magic V itself has no slot points in hardware, and the internal and external screen parameters are also directly full. Under this premise, people are more concerned about the price, and the system. 2021 and 2022 will be a key year for folding screen mobile phones from niche to the public, hardware and price determine whether users will buy, and the system determines whether the next batch of users will follow up, after all, no one wants to buy a "folding daddy" full of bugs to go home.
At the same time, Magic V and even a large number of honorable high-end mobile phones are business users, this group may not be able to toss the fancy icon wallpaper theme, but the business travel schedule reminder and other smart features are quite concerned, which is also the magic Live smart engine and Magic UI 6.0 main improvements.
The new intelligent engine and system are not only for the new form of service of folding screen mobile phones, but also to prepare for the new trend of the consumer electronics industry.
Ecological interconnection has been a necessary option for the current equipment manufacturers, with mobile phones as the center, radiation computer TV watches, and even headphones and home products, which is not only the expansion of product categories, or the extension of the service cycle, as well as the enhancement of user stickiness, so in this era that has long been not a hammer to buy and sell, ecological interconnection has become the key to victory. But for the industry, the questions are simple, but the answers are complex. Honor CEO Zhao Ming said:
For most vendors, this is difficult because of barriers between systems such as Android, Windows, and LiteOS.
Under the general trend, many manufacturers have their own different practices, Apple and Huawei are starting from the underlying system, and strive to connect seamlessly, Xiaomi is a wide net to rely on apps to maintain, so what is Glory thinking about here?
In the interview, Zhao Ming, CEO of Glory, told Aifan'er and other media:
The ecological environment facing Glory today is that we have Android systems, we have Windows, and we have these software systems of various IoTs.
This is the complex ecology that Glory faces today, but this ecology must integrate the entire system together, giving consumers a time that can be compared to the iOS or macOS experience, and must be sorted out from the grassroots level or from the bottom. The way to solve this problem, we regard Windows and Android as an ecosystem, complete with the above ecosystem, Windows has its own ecology, Android has its own ecology, this ecology is spent to build vigorously, there are more software and services, which is a long-term development is more mature.
What do consumers really need? It's about how services and experiences flow between different operating systems, but how to give me a smoother time when I need it, or really understand me and give me the best recommendation when I need it. Its underlying layer is the operating system, for the future development of glory, the operating system is Android or Windows is not so important, we can use the large number of capabilities that have been built, standing on the shoulders of giants to develop and grow. I said that Magic Live's smart engine is the key to our future solution to such a complex problem, or our solution, which is an engine on top of various operating systems.
We can understand that whether it is Magic UI or Magic Live, it is actually the ability to build on the system, regardless of whether the system is desktop or mobile or even the Internet of Things, at the same time, the two Magic is also the glue between the devices of each system.
For example, Honor Magic V breaks through the barriers between cross-device OS, which can realize multi-device intelligent collaboration between smart devices such as Honor brand mobile phones, tablets and laptops, bringing smart life experiences in five user scenarios: mobile office, smart home, sports and health, audio-visual entertainment, and smart travel. Honor Sharing also transfers files on Honor Magic V to other Honor tablets and laptops quickly and free of charge across devices.
In addition to solving the problem of using the folding screen and the problem of connecting between device systems, Magic Live also wants to solve the problem of information overload and operation complexity. Zhao Ming introduced:
This (less disturbing) is exactly one of the core ideas of our operating system to do Magic Live, and magic Live, now it is indeed too much information, we are instead controlling and managing this information, and when we are using it, we are busy looking for these entrances to become our difficulty.
I've said before that if all the electronic devices or appliances in our home become IoT, devices that can be controlled by smart scenes, it may in turn be our headaches.
First of all, it has countless entrances to manage and control, I originally pressed a button on the line, now I want to install an app, but it is difficult. Originally I just turned on the air conditioner and pressed a remote control, but now I may have to go to all kinds of complicated processing. So I think this is a scenario and problem that we will inevitably face in the future in the state of wisdom and full scenario, so how do we manage it?
There really is an operating system that is able to accompany you growing up, or it constantly understands your intentions. That kind of intention, glory we say that the future is not to recommend advertising to consumers, but to recommend the services you really need, for example, we just used an example in the conference, even if we get to the subway entrance, in fact, the simplest way, into the subway electronic fence I will recommend you a card, very simple.
But obviously I am a daily commuting user, I may not be able to take the subway several times a year, every time I drive into the electronic fence of the subway, do you still push this card to me? That becomes very unnecessary. That may be the first time it gropes you, gives you silent recommendation, you are useless, the second time it may learn, you are useless, the next time you pass by, it will not recommend you.
So here is actually our interaction with it, because you enter the subway electronic fence, you use this card it remembers and learns, you use it to think that you are a subway user. Traveling by subway, it will gradually understand your experience, give you the best experience while reducing the interference with you, I think it is precisely in the future that we will help consumers solve the interference and disturbance especially much.
The secret of hardware companies is beginning to shift to the level of software systems.
And this time at this conference did not expect, for glory, it is of great significance. The release of the folding screen mobile phone and the Magic Live intelligent engine marks that the manufacturer that fell sharply last year seems to have been completely corrected, holding a sword in the right hand and a shield in the left hand.
Oh yes, and I didn't expect that the price of magic V was controlled below 10,000 yuan.