On the evening of January 25, on the occasion of the northern small Chinese New Year's Eve, Zhao Ming, CEO of Honor Terminal Co., Ltd., released a Weibo post to express his gratitude to consumers and partners. Zhao Ming revealed that many of Honor's product lines are the kings in the same gear market, and the newly released flagship product Honor MagicV is even more difficult to find.
Zhao Ming mentioned in this blog post that under the support of consumers and the trust of supply chain, channels and retail partners, Honor has stepped out of the "smile curve", and products such as Honor 60 Series, Honor X30, and Honor Play 30Plus are the kings of the file. This means that Honor independence has not only rapidly recovered its market share in the past year, but also gained a firm foothold in different price segments of the market, and is gradually building a competitive advantage.
In addition, Zhao Ming also said that Honor has always insisted on innovating to create the flagship mobile phone with the best experience under China's Internet ecology in the high-end flagship market. In the newly released China Mobile "2021 Intelligent Hardware Quality Report Phase II", the Honor Magic3 series won a number of bests, including the Magic3Pro becoming the first, the best easy-to-use mobile phone and the best gaming phone in the 5G mobile phone comprehensive evaluation of the price segment of more than 4000 yuan, and the Honor Magic3 to the best version won the best camera phone. Zhao Ming also mentioned that the newly released folding flagship Glory MagicV is difficult to find. The phone continued to outstrip supply after it went on sale on January 18, selling much higher than the official price at some third-party merchants.
Previously, in an interview with the media, Zhao Ming has repeatedly said that the Glory Magic series positioned as a high-end flagship is to take Apple as a competitor, and Honor will insist on using system-level adjustment and platform-level reconstruction to create a product experience comparable to Apple, and under China's Internet ecology, Glory has the opportunity to create an experience that surpasses Apple. In his view, building an intelligent and personalized operating system based on the Magic Live intelligent engine is the ability that Honor is building for the future, and it is also the strategic direction that Honor is anchoring.
It is worth mentioning that Zhao Ming also said that Glory is using technology to help Chinese ice and snow athletes. Previously, at the glory anniversary celebration on December 16 last year, Honor and the Winter Sports Management Center of the General Administration of Sport of the People's Republic of China jointly announced that Honor officially became the sponsor of China Ice and Snow Technology, as well as the smart phone and terminal sponsor of the Chinese short track speed skating national team, providing smartphone and smart wearable device support for the Chinese ice and snow and short track speed skating national team. This is also a re-recognition and affirmation of the glory of top technology, innovative ideas and extreme productism by the State General Administration of Sport after becoming the smartphone and terminal provider of team CHINA China National Team last year. Zhao Ming said that Honor will continue to inject innovation and fighting spirit into product research and development, and use technology to help sports.