Faced with benchmark products in the compact sedan market, Geely Xingrui is eager to show its capabilities. In fact, the rapid growth of Chinese brands has been fully reflected in the market, and Geely Xingrui has sold more than 150,000 vehicles in the 14 months of listing. However, for the future, Geely has higher goals.
Geely chose Suihua City, Heilongjiang, around minus 20°C, to conduct a series of dynamic tests, and also found sagittarius, a flagship product in the compact car market. Originally, this kind of test of this specific scene has certain limitations, and the results cannot fully explain the problem, but the courage of Xingrui to test with the strong is still worth encouraging.
The test items of the day include braking, ring racing, extreme weighting, Xingrui successfully completed the 30 km / h - 45 km / h three-wheel brake test, brake stop at the same time, the dashboard also has images and sound warning prompts, automatically open double flash, after braking there is no slippage phenomenon, showing good braking ability. Sagittarius came into contact with a fake car obstacle at a speed of 40 km/h.
In extremely cold conditions, the AEB pre-collision system works normally, and the penetrating double diaphragm vacuum booster and ITT copperless brake pads help the vehicle improve the braking effect. Geely said that the braking distance of Xingrui on the normal road surface of 100 km / h -0 is 34.66 meters, which is a very high level.
The ring race was selected on the ice surface with a thickness of 45 cm and a diameter of 200 meters, and the two cars were grouped into dozens of rounds of tests, and the best lap time of Xingrui was 33.27 seconds and sagittarius was 34.45 seconds. Xingrui adopts CMA architecture low-weight bottom disc design and steering chassis-by-wire and DP-EPS steering power system, and the control ability is fully guaranteed.
In the extreme weight-handling project, the two vehicles dragged 300-1000 kilograms of load increments on the ice and snow road for linear acceleration test. With the power and high strength of the 2.0TD engine, Xingrui successfully challenged the load of 1360 kg, 1380 kg and 1400 kg.
According to Geely's statistics, Xingrui has maintained an average monthly performance of more than 10,000 since its listing, and its sales exceeded 100,000 units in the 10 months of listing. In the product series, the sales volume of high-end models accounted for 66%, the average transaction price exceeded 134,000 yuan, and the highest market share in a single month exceeded 2.91%, which has already caused a strong impact on the mainstream joint venture models in the market segment.
Among the 60% of Xingrui users are young groups aged 30 and below, in response to the needs of the group, Geely has pushed "rent first and buy later", continued to carry out in-depth experiences such as "no comparison, no trial, no sale" and "I want to fight ten", as well as policies such as 2 years and 7.8% off ultra-high value-preserving repurchase to alleviate user car purchase anxiety. In addition, Xingrui has also created quality life interactive experience activities such as CMA Day and Happy Star TALK for users, cross-border joint Samsung Reactor, and created a national car-making co-creation movement to enhance the brand image in an all-round way.
Not only performance and functionality, the product quality of Xingrui has also been widely recognized by the market, and its strength can fully compete with the mature products of the joint venture. With the understanding of local consumer preferences and flexible product strategies, the upward market prospect of Xingrui has been formed, which is undoubtedly a good thing for consumers.