On the evening of March 17, 2022, Alfa Romeo's 2022 "Yu You Walk Together" 2022 Formula One World First Season First Live Interview and 2022 New Product Launch Conference were officially held! On the day of the event, Zhou Guanyu, the "first person in China's F1", connected with everyone online to look forward to the new season of Formula One in 2022! A new journey in the history of Chinese F1 is about to begin, and The Alfa Romeo F1 team will also become the Home Team of China in the long new season of 2022.
Typography Ju Yishu
The Alfa Romeo brand has a pure racing spirit and is more "user-centric", providing users with a full-life cycle experience of using a car, raising a car, and playing with a car. At the live broadcast site, four new models were launched at the same time: Giulia QV/Stelvio QV/Giulia Ti/Giulia Veloce, with prices of 2022 Giulia 2.9T Four-Leaf Clover Version 902,800 yuan, 2022 Stelvio 2.9T Clover Version 952,800 yuan, 2022 Giulia 2.0T 280HP Ti Driving Control Edition 379,800 yuan, 2022 models Stelvio 2.0T 280HP Veloce Track Edition $439,800. Drive Alfa Romeo's new model, create our own China home, and the racing experience will set sail today!
Ignite your racing cravings – the Giulia/Stelvio 2.9T Clover Edition
A wonderful combination of brand DNA, performance and art derived from the track. This time, Alpha Romeo brought users two million-level performance ceilings - the 2022 Giulia/Stelvio 2.9T Four Leaf Clover Edition. As the new and eagerly awaited model of the year, the price reduction is a powerful measure that allows users to move closer to the original four-leaf clover.
Of course, the four-leaf clover model has the brand's high-end F1 team technology and track-level equipment, and has a very strong strength in the same level. In addition to the giulia model's regular Alfa Link all-aluminum suspension system and top-of-the-line aerodynamic design, it is also equipped with alfaSDC active suspension system and Alfa DNA Pro intelligent driving mode, which bursts out a more pure and attractive performance performance.
Track-level equipment is equally powerful: 12:1 steering ratio, class-top, carbon fiber drive shaft, ZF 8AT transmission equipped with a race track speed ratio of 307kmh of extreme speed (Stelvio four-leaf clover model extreme speed of 283km/h), "Ferrari-class" 2.9 liter gasoline direct injection V6 twin turbo engine can burst maximum power of 510 hp, peak twist 600 N· m, double wishbone provides a large amount of inclination compensation with patented split hem arm, the wheels are always perpendicular to the ground, Get maximum grip.
The Stelvio Four-Leaf Clover Edition features the Q4 full-time all-wheel drive system, which gives the vehicle the power and driving pleasure of a rear-wheel drive system, and switches to four-wheel drive mode only at the right time. Under normal circumstances, the Q4 full-time 4WD system delivers the full torque to the rear axle. If required, the system automatically transmits 60% of the torque to the front axle with an active transfer of power (ATC). The Q4 all-wheel drive system monitors road conditions at all times to improve torque distribution for improved grip and performance.
At the same time, in order to meet the user's more extreme racing needs, the 2022 clover models can all be equipped with lightweight kits such as carbon fiber seats and carbon fiber roofs according to the user's personal needs, providing a more powerful thrust-to-weight ratio for new models, and various segments of unique driving control needs can find a suitable matching clover, each Alpha Romeo model is unique, can meet the individual needs of each owner.
In the process of Zhou Guanyu's connection, Zhou Guanyu, as the first official Driver of Chinese F1, also expressed some unique professional views on the Four Leaf Clover model. As the choice of top racing drivers, I believe it is undoubtedly a heavyweight endorsement of the Alfa Romeo brand.
Choosing a four-leaf clover will give you a pure Italian driving pleasure, high scarcity and high return rate. Choosing a four-leaf clover is to harvest a partner who grows together across time, rather than a cold driving machine.
2022 Giulia 2.0T 280HPTi Driver's Edition/Veloce Track Edition
Alpha Romeo has adhered to the logic of reverse development and applied F1 team technology to civilian production vehicles. The new Giulia 2022 model also inherits the powerful DNA of Alfa Romeo, including the Alfa Link all-aluminum suspension system, the Alfa DNA intelligent driving mode, and the top-of-the-line aerodynamic design. At the same time, it has the strongest high-horsepower rear drive and carbon fiber drive shaft in its class.
On this basis, the new Giulia model of 2022 has been comprehensively improved in terms of comfort and convenience configuration and active and passive safety:
The 2022 Giulia has 35W brighter headlights, anti-glare exterior mirrors, 12V power supply, mobile phone wireless charging device and more user-friendly storage space, etc., all of which are equipped with high utilization configuration as standard, making daily cars more convenient. The entire series is also equipped with a blind spot monitoring system for lane change, automatic emergency braking, ACC adaptive cruise and automatic high beams.
The whole series can also upgrade the L2 level driving assistance system, including traffic congestion assistance system, lane keeping assistance system, intelligent speed control system, highway driving assistance system, active blind spot assistance system, so that vehicles can keep the lane centered at high speed and congestion, driving control and safety.
Original and upgradable F1 track racing experience RAAS brings a full lifecycle experience
Alfa Romeo China has created an upgradable F1 race experience, RAAS (Racing As A Service), which also embodies the brand's user-centric philosophy. The F1 Track Racing Experience, i.e. "F1 + Clover Track Bootcamp + Racing Worry-Free Service that can be opened every day".
The "Clover Track Camp" is a carnival specially tailored for Alfisti by Alpha Romeo China, allowing more Alfisti to control the ultimate performance of Alfa Romeo vehicles and explore their limits. The safe driving course set up in it can cultivate the user's good safe driving habits, as well as the introductory course of track driving for racing enthusiasts, and the professional racing experience of professional racing drivers teaching professional driving skills and four-leaf clover models, so that Alfisti can feel the pure driving pleasure brought by Alfa Romeo!
For users who purchase clover models, they will provide "Owner Butler 1V1 Service": offline exclusive dealer service consultants, online enterprise WeChat customer service to follow up the whole process, providing one-stop professional and companion experience.
Alpha Romeo China adheres to the "user-centric" operation strategy, and launches the RAAS upgradable F1 track racing experience for Chinese consumers, comprehensively improving from the three dimensions of product + experience + service. Online and offline parallel: through convenient online channels, to meet the user's rich customization services for configuration; offline brand coverage of a wider network of dealer stores, enhance the user's car purchase, user and car play life cycle of the personalized and convenient needs.
With the addition of "China's F1 first man" Zhou Guanyu, The Alfa Romeo F1 team will become the home team of China. Under this huge attention, the brand has developed together and has not dropped out. It is gratifying that the retail sales data of Alfa Romeo's Chinese market in February 2022 increased by nearly 25% compared with the same period last year!
Users who understand the user's brand better and the user who understands the brand better, and then have the blessing of the dealer partner, will continue to collide with new chemical reactions, cohesion and win-win, benign mutual promotion. Let every user in the whole life cycle of buying, using and playing with cars, constantly feel the racing spirit and unique charm of the Alpha Romeo brand!