Domestic mobile phone brand vivo continues to exert its strength on the long track of imaging.
On the evening of April 25, after ten years of iteration, the vivo X series with more than 100 million users launched the latest generation of vivo X80 series, the machine full range of dual core adaptation, self-developed chip V1 + with MediaTek / Qualcomm dual platform, is the main flagship model of vivo in the 4000 yuan file.
Hu Baishan, executive vice president and chief operating officer of Vivo, said in an interview with reporters during the Boao Forum for Asia that vivo has four long tracks, namely design, imaging, system and performance. "The V1+ chip supports both the image and performance tracks at the same time."
Vivo released the X80 series
Multi-core collaboration, open up multi-chip platform
In the context of the same SoC chip (system-on-chip) platform, a new round of technology competition among mobile phone manufacturers has further sunk to the chip side that improves some key performance. At present, the vivo chip capability is laid out around image and performance, and the ability to adjust SoC performance should also be enhanced.
The vivo X80 series released this time includes three models: X80, X80 Pro, X80 Pro Tianji 9000 Edition. Among them, vivo X80 is equipped with mediatek Tianji 9000 flagship platform, vivo X80 Pro provides MediaTek Tianji 9000 and the new generation of Snapdragon 8 two flagship platform versions, X80 series fully adapted to self-developed chip V1+.
According to vivo, the self-developed chip V1+, which has both image and performance attributes, not only allows the image function to evolve again, but also applies the computing power breakthrough in the field of performance and display, bringing a more powerful game experience.
Vivo also said that V1+ is compatible with all flagship SoCs (Qualcomm/MTK/Samsung) on the market, and is also the first terminal mobile phone manufacturer to complete the tuning with MediaTek's flagship platform on the self-developed image chip.
According to the surging news reporter, in the vivo X80 series, vivo and the Tianji platform carried out the first self-developed chip tuning cooperation. To this end, the two sides have drawn more than 300 technical elites, and after nearly a year of hard work, they have greatly innovated the software channel architecture and successfully adjusted the self-developed chip V1+ and Tianji 9000.
Vivo self-developed a new generation of imaging chip V1+
In addition to vivo, OPPO and Xiaomi have also laid out in the chip field. OPPO's image-specific NPU Mariana X has been commercially used; Xiaomi has also released three chips, S1, C1, and P1, respectively, to build capabilities in different segments such as SoC, imaging, and charging.
Force the high-end market
In the first quarter of this year, the domestic mobile phone market fell sharply, and the competition will become more and more intense.
According to CINNO Research, in the first quarter of 2022, the Chinese mainland market sold about 74.39 million smartphones, down 14.4% from the same period last year and slightly up 0.7% from the fourth quarter of last year. OPPO ranked first in sales, up 9.4% month-on-month and down 37.6% year-on-year; sales ranked second in Glory, up 20.9% month-on-month and 176.0% year-on-year. Vivo was in third place, up 12.2% month-on-month and down 29.9% year-on-year.
X series has always been the main flagship of vivo, after years of development, vivo X series has a stable user base. Striving for the high-end market is also a must for vivo.
"The X series released the first one in 2012, and along the way, my own biggest experience is that each generation of products you make has to bring subtle feelings to users. To put it in layman's terms, you have to have a super long board, and this super long board is very much liked and concerned by users. In addition, the user satisfaction of this product is high after use. Just make sure of these two points, and this product must be successful. So many generations of X are enough to prove this. Hu Baishan said.
Earlier this month, Vivo launched two new series, X Fold and X Note, making the X Series have three sub-series of X Fold and Note and Digital Series. Among them, the X Fold is a folding screen phone, while the X Note is a large-screen phone. The X80 series is priced at 3699 yuan, and the highest version is priced at up to 6699 yuan, and the price range spans a relatively large range to meet the choices of more users.
Hu Baishan said that in the past year or so, the market share of high-end machines in the Android camp has decreased, most of the high-end market has been taken away by Apple, and the core logic of the decline in high-end market share is that the current technological innovation of Android is not enough. "Our only solution is to attract high-end users through product innovation, let them try it, and be willing to buy our products after trying." Everyone feels very good after using it, forming a positive recommendation, which is the basic logic of our high-end promotion. ”
Hu Baishan said that vivo wants to have the ultimate pursuit in some subdivisions, such as emphasizing the image X digital series and the folding machine X Fold series, which can meet the user's ultimate pursuit.
Hu Baishan is very optimistic about the folding machine market, he believes that the next 2-3 years of folding screen mobile phone is a new segment of the smartphone market incremental market, the growth rate will be very fast.