In the past 2021, in the face of unfavorable factors such as lack of cores and the epidemic, Chinese automobiles have still stepped out of a beautiful upward line. Among them, Geely Automobile won the 2021 independent brand sales championship with a 1328029 units.
The core of Geely Automobile's success lies in the continuous improvement of product quality, and it has dared to call the first-line joint venture brand. For example, for example, in the 14 months of listing, the sales volume exceeded 150,000 vehicles, becoming the first independent breaker in the 150,000-level family car market. In the recent -20°C cold challenge, through the head-to-head duel with Sagitar, it showed a suppressive lead.
According to Geely Automobile, the duel between Xingrui and Sagitar was selected in Suihua City, Heilongjiang, which is about minus 20 °C, and under the witness of dozens of media at the scene, it passed the three assessments of braking (AEB), ring racing, and extreme weight.
Judging from the results of these three challenges, Xingrui's performance in terms of safety performance, power, and control has been fully affirmed, and its quality and reliability are not inferior to or even catch up with mainstream joint venture vehicles such as Sagitar, achieving a comprehensive product value that surpasses the strong joint venture brand.
For a long time, the car market of about 120,000 yuan has been the strategic hinterland of old-fashioned family cars such as Langyi, Xuanyi, and Corolla, and there are few Chinese brands that can break through this market. With a pricing price of 11.37-15.27 million yuan, Xingrui directly entered the hinterland of "two yi and one pull" and other old-fashioned car cars, of which the sales volume of high-end models accounted for 66%, and the average transaction price exceeded 134,000 yuan, higher than other mainstream joint venture cars, breaking the limitation of the "100,000 yuan ceiling" of the main sales price of The Chinese car, successfully seizing the market share of the joint venture, and standing firm against the position of the joint venture car.
From the outstanding performance of Xingrui in the dimensions of products, markets, users, etc., it is enough to see that the emergence of China Star has broken the traditional independent brand habit of "cost-effective" as the strategy, but truly matched other competitors with "high value". It leads Chinese brands to challenge the world's mainstream cars and fight for "Chinese auto value".
Cover news reporter Liu Nian