Another mobile phone manufacturer entered the field of folding machines.
Honor launches the first folding screen phone
On January 10, Honor released its first folding machine, honor Magic V. Honor defines this machine as the user's "main machine", promoting the folding machine from the niche to the public, and the price falls within 10,000 yuan, which is 9999 yuan.
Honor CEO Zhao Ming said in an interview with the surging news reporter after the meeting: "This pricing is forcing itself, this moment is to let the folding machine enter the era of the main machine, including the price of the prerequisites have matured." ”
As of now, in addition to Apple, Samsung, Huawei, OPPO, Xiaomi and other mainstream mobile phone manufacturers have entered the folding machine market, in the case of the overall growth of the mobile phone market is weak, positioning the folding machine in the high-end market is a rapidly growing segmentation track.
Honor CEO Zhao Ming
Is it time to become a workhorse?
Folding machine this 5G era emerged in the subdivision category in the technical solution after the continuous iteration of the product gradually matured, the past thick fuselage began to become thin and light, the large size after the expansion in some specific applications have their own unique advantages, more consumers began to try the folding machine.
Honor's banner this time clearly proposes to make the folding machine the main machine. According to the concept of this workhorse, the Honor Magic V outer screen is 6.45 inches, which is the size of mainstream bar phones; the unfolded screen is 7.9 inches, similar to a tablet. In addition, the Honor folding machine program pays more attention to the light and thin mobile phone, and the thickness of the machine after closing is only 14.3mm, which is the thinnest in-fold mobile phone. The final price of this machine starts at 9999 yuan, falling within 10,000 yuan.
Zhao Ming said that as the main mobile phone used daily, the parameters and performance of the Honor Magic V screen have reached the flagship level.
Honor Magic V is equipped with a new generation of Qualcomm Snapdragon 8 mobile platform, more than 50 million main camera fusion computing photography and 42 million internal and external screen dual front camera. In addition, custom development has also been done for many applications, which can quickly split the screen, read WeChat public account articles while WeChat video, etc., to maximize the advantages of the folding machine.
Honor said that Honor Magic V can support 100+ single application parallel horizon, 1000+ multi-application split-screen adaptation, TOP 100 application 100% large-screen adaptation, TOP 1000 application 90% large-screen adaptation.
However, Zhao Ming did not make a prejudgment of the sales of honor Magic V at the scene, he explained that it is still difficult to predict sales. But he firmly believes that the time is ripe to push the folding machine into a workhorse.
Honor shouted out the software experience comparable to Apple's iOS
Honor launched a new generation of AI all-scenario intelligent operating system - Magic UI 6.0, in which the magic Live intelligent engine of the operating system applies a large number of scene perception and user habit learning, bringing users a large number of card-based intelligent interactive experiences. For example, when you reach a subway station, your phone will pop up a small card to tell you that the subway station is 30 meters in front of you.
"Future-oriented development and strategic points, hardware and software are very important for Glory, Glory is facing a complex ecology, we want to integrate these ecologies, we want to create an ecology comparable to Apple, we have to sort out from the grassroots or the bottom, it takes a lot of effort to build, this is the long-term development goal." The Magic Live Smart Engine is a key and solution to our future solutions to complex problems, an engine that spans various operating systems. Zhao Ming said that Magic UI 6.0 is based on the Android system, but in fact, what Glory wants to do is on top of the Android system, which can bring users a multi-scenario, cross-platform interactive experience.
Honor Magic UI 6.0 system supports device interaction with Microsoft Windows devices, trying to integrate Windows in the Honor ecosystem.
"We have allocated a lot of manpower more than a year ago to build future-oriented capabilities, and the development of mobile phones to today, the full scene to meet consumer needs has become the core and key issue of Glory's future." Zhao Ming said that for Glory, software and wisdom full scene is an unswerving development direction in the future, and no manufacturer has been as resolute as Glory in recent years.
However, Zhao Ming also stressed that Honor will also strengthen the ability of the chip side and release more chip capabilities. "In the future, the performance of chips should be the first in the industry, the new generation of Snapdragon 8 series, we are also later than others to get the chip, the future is also our best tuning."
Zhao Ming said that 2022 mobile phone industry is a year of big waves, only in the face of challenges, products do well. "In this market, there is no shortage of products, what is lacking is products that make consumers willing to pay for them."