Honor released the first folding screen mobile phone High-end market strikes again

Photo: 21st Century Business Herald

Source: 21tech

Author: Ni Yuqing

Editor: Li Qingyu

In 2022, the folding screen track continues to be hot.

On the evening of January 10, Honor released the first folding screen mobile phone Magic V, equipped with a 4nm Snapdragon 8Gen1 chip, and the mobile phone priced from 9999 yuan. At the media communication meeting after the meeting, Zhao Ming, CEO of Glory, told the 21st Century Business Herald reporter that the folding screen mobile phone will enter the era of the main machine application, and 2022 will be a year of rapid development of the folding screen.

From the core hardware configuration, in terms of screen, Magic V uses a 6.45-inch screen, up to 120Hz refresh rate, while the multi-curved nano-microcrystalline outer screen improves the anti-fall performance, the inner screen is equipped with BOE 7.91-inch flexible OLED display; the hinge uses a self-developed ultra-thin suspended water droplet hinge, the mobile phone has a combined thickness of 14.3mm, and the unfolding form is 6.7mm on both sides, supporting 200,000 opening and closing times.

In terms of software and applications, Honor MagicV is equipped with Magic UI 6.0 for the first time, and optimizes the large-screen display mode, supporting 100% large-screen adaptation of Top 100 applications, and 90% large-screen adaptation of Top 1000 applications. For example, it cooperates with Migu Video to achieve multi-channel video viewing; cooperates with AutoNavi Map to achieve double the driving field of view.

At present, the folding screen has been available for three years, and the conference has been particularly intensive since 2021, Huawei updated the Mate series, pushed the vertical folding screen mobile phone P50 Pocket, Xiaomi launched mix FOLD, Samsung upgraded the Fold series, and OPPO released Find N. It can be seen that the manufacturers of the head have basically joined the folding camp, and some institutions predict that Apple's folding screen is on the way.

On the one hand, folding screen as a high-end flagship product, has become an important hardware innovation direction in recent years, the current folding screen sales are only in the order of millions, but manufacturers are more interested in the growth potential, a number of institutions predict that in 2022, the global folding screen mobile phone shipment is expected to exceed 10 million threshold, the cost will further decline.

Chen Jun, deputy general manager and chief analyst of Sigmaintell, previously analyzed to the 21st Century Business Herald reporter: "From the perspective of the cost of folding mobile phones, including the cores of screen, UTG cover, hinge, especially hinges. Next year, more cost decline comes from the gradual maturity of the local supply chain, there are many local UTG, hinge manufacturers in the second half of this year or next year gradual mass production, will be a very important driver of the cost of folding products, the supply chain is more mature. ”

On the other hand, folding screen has become an important symbol of establishing high-end brands, especially in the current high-end market with fierce competition, the mass production capacity of folding screen mobile phones is also regarded as the key competitiveness of mobile phone manufacturers. While each family stabilizes the basic plate, the high-end battle in 2022 will become more and more intense. Zhao Ming said: "High-end is not by slogan, not just with determination can be solved, is the strength and ability, is systematic, high-end flagship mobile phone can surpass the iPhone, is the company's goal and strategy." ”

Next, domestic mobile phone manufacturers will continue to seize the high-end market left by Huawei, continue to aim and catch up with Apple, and multi-dimensional innovation such as folding screen, software, and ecology will become a breakthrough point.

Editor: Lu Taoran