Honor's new-generation 5G high-end folding screen flagship Honor Magic V was officially released. This is Honor's first folding screen mobile phone, and it is also another masterpiece of the Honor Magic series after the Honor Magic 3 to force the high-end market. Under the guidance of Honor's "two-wheel drive" product concept, Honor Magic is gradually becoming a leading work in the high-end market.
Honor Magic V has achieved a revolutionary breakthrough in form, performance and interaction, and truly made the folding screen mobile phone "one in place". At the press conference, the new Magic UI 6.0 operating system was also officially unveiled with the Honor Magic V, as a continuation of the AI evolution, Magic UI brought users a new experience of wisdom blessed by Magic Live.
Zhao Ming, CEO of Honor Terminal Co., Ltd., said: "Since the release of the Magic Live intelligent engine in 2016, Magic's dream has never been far away, Honor has been developing AI capabilities to better experience stronger performance, and the newly released Magic UI 6.0 will be a new milestone in the evolution of Magic UI in AI." In the future, the Honor Magic UI under magic live will go out of a different development path from all existing brands. ”
To create a third-pole system, Magic UI6.0 intelligent ability is fully upgraded, and it will go out of different development paths
Magic UI 6.0 is an AI all-scenario intelligent operating system enabled by Magic Live Intelligent Engine, based on the five AI capabilities of Magic Live Intelligent Engine, generating three active service capabilities based on scene perception, user understanding and knowledge graph, and comprehensively supporting and enabling a more intelligent Magic UI 6.0 mobile operating system.
Different from the past single-point AI capability upgrade, Honor Magic UI 6.0 has injected new vitality into each module of the Magic UI system under the blessing of the perception, understanding and learning ability of the Magic Live intelligent engine in real time. It brings three dimensions of intelligent experience upgrades: Magic Live+ scene experience, Magic Live+ basic OS and Magic Live+ cross-device OS.
Combined with the scene experience, Magic Live is based on advanced high-precision geofencing technology to achieve more timely and accurate scene perception services. In scenarios such as boarding, subway, express delivery, and elevators, through all-weather scenario-based perception of geographical location, matching the relationship between people's location and time, coupled with relevant data provided by partners, we can provide accurate intelligent services for consumers.
The combination of Magic Live and the basic OS creates a personalized OS exclusive to a single user, making the operating system as useful as possible. YOYO supported by the Magic Live engine can learn the user's habits to build smart folders, realize thousands of people's artificial intelligence wisdom recommendations, and make an APP folder meet daily usage needs. In the elevator scenario, it is even more personalized connection strategy, Magic Live will identify elevators in different communities and the surrounding weakened signal source scenes, intelligently switch to the most appropriate network, effectively reducing network lag.
The combination of Magic Live AI and cross-device OS builds a bridge between different systems, so that there is no longer a gap in the flow of information between different systems and devices. The new HONOR Connect interconnection platform not only supports seamless mutual transmission between mobile phones, tablets and PCs, but also supports high-speed mutual transmission between PC and PC under the Honor ecosystem. At the same time, HONOR Connect has also upgraded the cross-device collaboration capability, honor for the first time to support the tablet into a computer expansion screen and keyboard and mouse sharing, bringing users a smoother information flow of the full-scene intelligent experience.
"One in place" opens a new era of folding screen main machine
From the 2G era to the 5G era, the mobile phone industry has experienced the evolution from straight board computers to large-screen mobile phones under the impetus of communication technology, and with the emergence of flexible screen technology, larger screen folding screen mobile phones carry the heavy responsibility of industrial upgrading and development. However, according to industry surveys, 44.6% of consumers believe that the reason for the failure of folding screen mobile phones to be "poor experience". The "one in place" Honor Magic V is committed to becoming a new inflection point in the folding screen mobile phone industry and opening the era of the main machine of the folding screen.
According to the survey, the closed use rate of folding screen mobile phones exceeds 50%, which requires a folding screen product that can be used as the main machine, the first thing to do is that the external screen experience is not weaker than the straight mobile phone, while maintaining a good sense of weight and grip. Honor Magic V's outer screen benchmarks the mainstream bar flagship phone, using a 6.45-inch golden ratio, in order to compress weight and thickness, Honor Magic V brings the industry's thinnest suspended water droplet hinge technology. At the same time, the outer screen transition bezel has been 5.61MM from near the industry's 9MM, compressing the width of the fuselage, making the Honor Magic V the only folding screen mobile phone in the industry with an internal and external screen ratio of more than 90%. A series of technological innovations, so that the glory Magic V can finally be held with one hand in the ratio of 21:9 on the outer screen, so that it is a large-screen mobile phone, the expansion is a high-energy tablet, and the two products are "one in place".
Folding screen mobile phone is not a simple large screen small screen one plus one, how to completely solve the traditional folding screen mobile phone interaction inefficiency dilemma, so that the interactive experience is consistent, smooth and efficient is the honor Magic V in place experience moat. With the help of its own mobile phone, Pad and notebook and a series of products such as technology accumulation, Honor has innovated and improved the logic of large-screen display, and strived to give full play to the advantages of large-screen with software solutions to create a convenient multi-window experience, leading the efficiency of single devices and cross-devices.
At the same time, Honor also works with third-party manufacturers and industries to build a folding screen ecology, bringing users the scale advantages of TOP 100 100% large-screen adaptation and TOP 1000 application 90% large-screen adaptation.
Honor insists on not folding for the sake of folding, focusing on the details that affect the consumer experience for technical research, and highlighting the scientific and technological innovation purpose of serving the consumer experience everywhere. From the hardware form to the product experience in place, honor Magic V broke the barriers to the popular development of folding screen mobile phones, so that folding screen mobile phones are no longer just toys for technology and technology, but have the strength to become the main machine with higher availability and practicality. Taking Honor Magic V as the starting point, Honor will continue to promote the maturity of the folding screen mobile phone industry chain, promote the rapid popularization and development of folding screen products, and contribute to the next industrial upgrading of the mobile phone industry.
Practicing technological idealism, the Glory Magic series continues to make upward breakthroughs
The Magic series represents the ultimate technology, guided by the "two-wheel drive" product concept of Honor, guided by consumer demand, adhering to technological innovation and adhering to technological idealism. From the launch of the Honor Magic generation in 2016 to the release of the Honor Magic 3 flagship mobile phone in 2021, the Magic series has become a classic practice of Honor Technology idealism. As honor's first folding screen mobile phone, Honor Magic V is the crystallization of all of Honor's technology research and development capabilities, helping the Magic series to continue to explore the high-end mobile phone market.
Folding screen mobile phone as the entire mobile phone industry all the cutting-edge technology of the collection of the company, represents the most core technology research and development capabilities and production process level, Honor Magic V many technological innovations show Honor's strong R & D capabilities. The R&D team with more than 5,000 people, five R&D bases and more than 100 innovation laboratories accounting for 50% provides a steady stream of innovation capabilities for Honor Magic V. The Glory Intelligent Manufacturing Industrial Park, which was put into operation in September 2021, combines R&D, trial production and mass manufacturing, quickly incubating Honor's high-end manufacturing capabilities, and creating the Highest Density Product Magic V under ultimate productism.
Looking at the two products of Honor Magic 3 and Honor Magic V, the vein of Honor's extreme productism concept has gradually become clear, and the temperament of the product family is gradually taking shape. The high-end of Honor is not a patchwork innovation, stacking quality, and a price-raising high-end, but a consumer-centric, relying on products and services with the ultimate goal to create value for consumers and win high-end consumer recognition.
As the opening year of Honor 2022, Honor Magic V perfectly interprets the idealistic pursuit of Honor Technology, which not only sets a new benchmark for the domestic folding screen mobile phone industry, but also shows Honor's firm confidence in breaking through high-end, steadily boosting the market, and accelerating the construction of a global iconic technology brand.
In 2022, Honor will continue to adhere to and deepen the "1+8+N" all-scenario smart life strategy, continue to create a multi-device connection and smart collaborative experience connected by Honor, and work with partners to build a new business model and new service ecology of "people-device-service", create a seamlessly connected all-scenario smart space, and ultimately bring consumers a cross-device, cross-system, cross-application, cross-ecological all-scenario experience. Technology helps everything connect and create a smart new world for everyone.
At the same time, the honor watch GS 3 was released at the same time, which was also positioned as a high-end flagship. As a personal device that wears a long time, the Honor Watch GS 3 uses honor's strong interconnection strength to make the mobile phone and watch a comprehensive housekeeper of sports and health data reference. As early as last December, Honor became the sponsor of China Ice and Snow Technology, the smart phone and terminal sponsor of China Short Track Speed Skating National Team, and provided health guidance and suggestions for the daily sports life of short track speed skating national team with products such as Honor Magic V and Glory Watch GS 3, so as to realize visible, predictable and perceptible sports health, and help ice and snow athletes gallop on the field. Based on the advanced 8-channel heart rate AI engine and professional ski mode, honor watch GS 3 will also continue to explore scientific and technological innovation with the Winter Sports Management Center of the State General Administration of Sport in terms of sports health training data acquisition and analysis, providing data reference for the health management of athletes.
On January 10, 2022, 22:00 Honor Magic V series will open pre-sale on all platforms such as Honor Mall, major authorized e-commerce, Honor experience stores, authorized retail stores, etc., and will be officially launched at 10:08 on January 18, 2022. In terms of hardware configuration, the product is equipped with a new generation of Snapdragon 8 mobile platform blessed by three turbos, with more than 50 million main camera fusion computing photography and 42 million internal and external screen dual fronts, but also built-in independent security memory chip and dual TEE security system, with orange, titanium silver, bright black three colors to choose from, flagship configuration in place. In terms of price, the price of honor Magic V 12GB+256GB version and 12GB+512GB version is 9999 yuan and 10999 yuan respectively.