On January 6, Great Wall Motor announced its 2021 production and sales data, of which overseas sales of 142793 vehicles, an increase of 103.7% year-on-year, achieved a doubling of annual sales, and the proportion of annual overseas sales increased from 6.3% in 2020 to 11.1% in 2021. Both overseas sales and proportion have created a record high for Great Wall Motors, and Great Wall Motors' globalization strategy is gradually deepening.
Create a new model for Chinese auto brands to go overseas
As China's auto market enters the "stock market", the white-hot competition pattern has accelerated the "going global" of Chinese auto brands, in the overseas market layout of traditional car companies such as Changan, Geely and BYD and emerging car companies such as Weilai and Xiaopeng, why has Great Wall Motors become a new benchmark for Chinese auto brands to go overseas?
In the process of Great Wall Motors's "going out", the layout of overseas factories plays an important role, from the end of 2020, the completion of the delivery of the Rayong plant in Thailand, to June 2021, the first Haval H6 HEV off the production line, Great Wall Motors only took 7 months, showing the "Great Wall speed". The Rayong plant will initially have an annual production capacity of 80,000 units, which will not only provide production support for local sales, but also export 40% of its production to other overseas markets. The speed and high production capacity have helped the Rayong plant to become an important production base with Thailand as the fulcrum and radiating ASEAN, Australia and New Zealand.
In addition to the layout of many factories in Russia and Thailand, Great Wall Motors has finally adhered to the "excessive R&D" investment, and has set up overseas R&D centers in Germany, Japan, the United States, India, Austria and South Korea, and built a R&D layout with Baoding headquarters as the core, covering Europe, Asia and North America. In 2021, Great Wall Motors will continue to improve new energy and intelligent research and development, and further consolidate the image of the "Great Wall of Science and Technology".
In addition, Great Wall Motors continues to accelerate its overseas market development, continues to consolidate its leading edge in Russia, Australia, South Africa, Saudi Arabia, Chile and other markets, and actively explores new markets such as Egypt, Nepal, Brunei, Pakistan and Laos. At the same time, Great Wall Motor has adopted actions such as the acquisition of Daimler's Plant in Brazil, the opening of a German subsidiary in Munich, and the establishment of a European headquarters, forming a market radiation that leverages the surrounding areas with key markets as the fulcrum and building a global sales network.
Build a global Chinese automobile brand
Wei Jianjun, chairman of Great Wall Motors, once pointed out: "Chinese cars must go out, and only when they go out can they have a chance to survive." In fact, Great Wall Motors has been practicing global development, constantly exploring overseas markets, actively participating in international competition through product innovation, new energy, intelligent leadership, etc., and creating a global automobile brand.
In 2021, Great Wall Motors will continue to enrich its overseas product layout and realize the iteration of multiple overseas markets. Launched new energy models such as H6 HEV, Euler Good Cat, Haval JOLION HEV and other new energy models in the Thai market to activate the vitality of products in the Southeast Asian market. Once haval JOLION was listed in Russia, it became the second blockbuster model of Great Wall Motors in the Russian market after the Haval F7. With the future listing of Haval Big Dog in Saudi Arabia, Iraq and Ukraine, Great Wall Motor's overseas product layout will be further accelerated, forming a strong product matrix and seizing the market share of European, American, Japanese and Korean brands.
In addition to the rich product matrix, great wall motor's rapid progress in overseas markets is inseparable from its in-depth layout in the field of new energy. Great Wall Motor continues to increase the research and development of new energy, and continues to improve and achieve remarkable results in the fields of high-efficiency fuel, hybrid, pure electricity, and hydrogen energy. In 2021, Great Wall Motors unveiled the World New Energy Vehicle Conference with Dayu Battery and announced that dozens of patents will be open to the world free of charge. On the occasion of the 20th anniversary of Shanggan Power, Great Wall Motors released a number of blockbuster products, demonstrating its rich technical reserves in the field of new energy.
It is worth mentioning that intelligence is also an important means for Great Wall Motors in the fierce global competition. Great Wall Motors continues to accelerate the "three-wisdom integration" of intelligent driving, intelligent cockpit and intelligent services, providing a breakthrough core technical foundation for product renewal. Taking Haval JOLION HEV as an example, it is equipped with L2+ level intelligent driver assistance function, 12.3-inch central control + LCD instrument + HUD composed of interconnected system, for users to build a multi-functional, multi-scene intelligent space that can enjoy entertainment, rest, navigation, and become a smart car partner that accompanies users to grow together.
Conclusion:
After more than 30 years, Great Wall Motors has continued to grow, from domestic to international, and began to wrestle with mature auto brands in the world. In the future, with the acceleration of the globalization strategy process of Great Wall Motors, it will surely write a new chapter for Chinese auto brands overseas.