At the 2022 North American Consumer Electronics Show in Las Vegas from January 5 to 8, the BMW Group unveiled several innovative digital achievements, including four new themed modes (My Modes), BMW Theatre Screen, BMW IconicSounds Electric, and "E-ink" technology. It fully demonstrates the BMW Group's strong scientific and technological innovation ability and the imagination of personalized luxury travel in the future.
As the most engaging mobility and technology company, BMW is constantly providing users with a more personalized and emotional luxury travel experience through breakthrough digital technologies and innovations. Mr. Noda, Director of the BMW Group in charge of customer, brand and sales, said: "Only by incorporating rich emotions into amazing innovations can we truly impress today's and tomorrow's consumers. We must put people first, create miracles with technology, and make functions simpler and more convenient in an intelligent way. Through immersive technology and a superior design aesthetic, BMW is committed to creating inspiring experiences for its users. ”
At this exhibition, BMW released the "cinema mode" future in-car entertainment system for the first time. Under the "Cinema Mode", BMW has built the rear space into an exclusive private theater through the "BMW Floating Giant Screen", and through the adjustment of lighting and sun blinds, 5G interconnection high-speed and smooth playback has created an unparalleled luxury in-car entertainment experience for users. "We offer our users an immersive, digital driving pleasure." Mr. Wei Bofan, Director of R&D at the BMW Group, said: "Under the 'cinema mode', the rear space of the vehicle will become a private cinema. With a 31-inch ultra-wide 8K resolution display, 5G connectivity, surround sound, and customized streaming programs, BMW creates an unprecedented experience that sets a new benchmark for in-car entertainment. ”
The "BMW Floating Giant Screen" creates an exclusive private cinema
The BMW Floating Giant Screen is stunning in terms of hardware, with a 31-inch ultra-wide panoramic display with resolutions up to 8K, cleverly integrated into the car's canopy system, extending from the canopy to the front seat backrest. On-screen entertainment can be played in 16:9, 21:9, or even 32:9 formats, complemented by the Bowers & Wilkins4D Diamond Surround Sound System for a superior immersive entertainment experience. The screen tilt and the position of the touch screen area on both sides are designed just right, allowing users to sit comfortably and easily operate. The BMW suspension giant screen has also undergone multiple crash tests, providing valuable BMW customers with peace of mind and an immersive digital journey under the premise of ensuring passenger safety. In terms of content, BMW and Amazon Fire TV provide users with a wealth of cutting-edge entertainment content. In the future, BMW will also collaborate with local Chinese suppliers to provide an in-car entertainment experience that meets the preferences of Chinese users.
Mr. Gao Le, President and CEO of the BMW Group Greater China, said: "China has become a global leader in innovation and a key driver of digitalization. China's movements will lead the world, and with the 'China First' principle, BMW will accelerate the digitalization process." ”
In 2021, BMW will create a new BMW iDrive with a driver-centric design, new people-vehicle relationships, and advanced hardware and software and connectivity features that create a more personalized relationship between the driver and the vehicle, creating a unique experience throughout the journey. With the launch of the new BMW iDrive, BMW pioneered three my modes – Personal, Sport and Efficient.
During CES 2022, BMW unveiled four new themed models, Namely Relax, Expressive, Digital Art, and Theatre. BMW's new "theme mode" goes beyond traditional user interface design to open up a multi-sensory immersive experience for users by building immersive experiences such as touch, hearing and vision. The newly sculpted and exquisite interface is perfectly presented in an all-in-one suspended curved screen in an artistic form, and vividly interprets the infectious design with the visual effects of intricate light and shadow, light and dark transformation. Relax and Expressive will be available in the second half of 2022, when users can get a new theme mode through the remote upgrade of the OTA.
Inspired by nature, the main color of the user interface visual design adopts a light and gentle "light cyan", emphasizing the comfortable and comfortable state, and there are two experience modes of day and night that can be chosen at will, interpreting a completely different driving experience for users. During the day, the endless sand dunes under the sunlight seem to merge with the horizon, bringing a feeling of emptiness, and at night, the dimmed lights outline the magnificent Milky Way under the brilliant stars, depicting a sense of tranquility and softness. Whether it is the sun and the city, or the brilliant galaxy, it creates a relaxing and pleasant in-car experience for users.
"Joyful Mode" has its own slogan - light up the night sky. The visual effects with great vitality and color sense collide with each other and jump out. With "Lively Yellow" as the main hue, supplemented by a dark blue tone, it is inspired by the different colors and twinkling lights of the city at night. In the harmony of the two colors, a dynamic and emotional theme mode is born. With the artistic pattern of dreamy flow, it highlights the unique expression of "joyful mode" in the overlapping and changing of each picture.
In addition, the BMW Group announced that it will join hands with Ms. Cao Fei, an internationally renowned multimedia artist and designer of the 18th BMW art car, to create a "Digital Art Model". BMW thus became one of the first automakers in the world to apply digital art to the car.
Driving a BMW is an all-sensory experience, sound is always an important part of the driving experience, and the arrival of electric mobility has driven the transformation of vehicle sound. BMW is working hard to create an emotional eviction for BMW electric vehicles, defining BMW's charismatic electric driving pleasure.
The BMW Group, together with Grammy, Oscar and Golden Globe winners, internationally renowned composer Hans Zimmer, has successfully created the sound of the future of electric vehicles, BMW IconicSounds Electric, developing groundbreaking sound effects for BMW electric vehicles while creating an inseparable emotional bond between the driver and the vehicle. From "The Lion King", "Inception", "Interstellar" to this year's science fiction film "Dune", this world-renowned German composer has captured the hearts of music fans around the world with his exquisite works of music and painting, delicate and rich, and relaxed. In this collaboration, Hans Zimmer said with emotion: "I am a loyal Bimmer, and as soon as I heard the sound of BMW outside the door, I knew that my mother was home. Now I am honored to have the opportunity to participate in the design of BMW's future electric vehicle sound wave, injecting a sense of authenticity into the future electric driving experience." ”
The BMW Group and Hans Zimmer create a BMW electric vehicle acoustic simulation
Outside, BMW has designed the Pedestrian Acoustic Warning Function (AVAS) to ensure safety by allowing pedestrians to perceive nearby vehicles. Inside the car, BMW designed exclusive sound effects for each "theme mode", each sound effect has a rich sense of layering, and all match the visual effects presented under different "theme modes". For example, select "Soothing Mode", the sound effect is intended to relax the driver, the vehicle will become a comfortable mobile oasis, the driver will be surrounded by a warm and relaxing sound, experience a calm and leisurely journey; "Joyful Mode", the sound effect is more focused on the emotional expression of the driver and occupants. To this end, BMW and Hans Zimmer reinterpreted the sounds of traditional instruments such as the violin and orchestral instruments such as the French horn, creating a more magnificent, free and more emotional expression of the driver and passenger in a more futuristic way. BMW electric vehicle sound wave simulation will be the first to be installed on the innovative BMW i4 in the first half of 2022, and will be gradually applied to more BMW electric models in the future.
The personalization shown by BMW's new digital technology is not limited to the inside of the car, but also "exposed" on the surface of the car. At this exhibition, BMW presented a latest research result. Using the unique technology of "e-ink", the one-button color change function of the body was successfully realized on the innovative BMW iX. "E-ink" contains millions of transparent microcapsules, just the thickness of a single hair. Each microcapsule contains a negatively charged white pigment, as well as a positively charged black pigment. By controlling the electrodes on both sides of the microcapsule, the desired color appears on the body surface. BMW manufactures different sizes of "electronic ink" according to the pattern and the curvature of the car surface, which is then fixed to the car, and finally achieves a key change of color through the change of electrodes.
BMW pioneered the use of "e-ink" technology to create a color-changing car
In addition, "electronic ink" not only changes the color of the body, but also helps to reduce energy consumption, providing a new direction for exploration and thinking for sustainable development. It is worth mentioning that the changeable body color is conducive to improving the comfort of the car and reducing the energy required for the electrical system. For example, the white surface can reflect more sunlight than black, if the body color is changed to a light color, the impact of strong external sunlight and high temperature on the interior of the vehicle can be reduced accordingly, and the interior such as the center console and dashboard can be prevented from overheating. In the case of lower temperatures, turning the body dark can help absorb more heat from sunlight, reduce the energy consumption required for air conditioning heating, and effectively increase the electric range.
BMW uses "e-ink" technology to continuously explore the possibilities of user personalization and sustainability. In the future, BMW's digital experience will use this innovative technology to more integrate reality and virtual effects to meet the needs of users to freely express their personalities.
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