On the one hand, the "car well-known" fire cooking oil, on the other hand, consumers with action support, this strong contrast, in euler just announced the December sales, is particularly obvious.
According to the data, Euler completed 20,926 units of sales in the past December, and the annual sales reached 135,000, it is worth mentioning that Euler Good Cat, as the most expensive single product, completed the highest monthly sales in the history of breaking 10,000 units, with 10,685 new car sales, becoming the best new female single.
The annual sales of Euler Good Cat reached 50,931 units, an increase of 430% year-on-year.
Interestingly, the past December was the worst period of "chip gate", and the best sales in history were also born in this period. The chip problem calmly thinks, why in the huge network negative traffic, Euler has achieved a strong contrast in sales data, and set a record high of outstanding results?
From the perspective of more users, the core key to whether a car is worth starting is whether the comprehensive quality can fit and meet the real needs of the car.
Good cat's product is balanced and just right, which the pain points of more young people.
10-150,000 levels with young, cute pet and suitable for daily transportation needs of EV pure electric vehicle choices are not many, good cat to design the beauty of the bo people has become the highlight of the times, while taking into account the price, endurance, technology and workmanship, quality of the comprehensive product force, has become an important step to the altar of the gods.
Intel chip storm.
Deep experience of Euler good cat, in the case of not knowing the chip still has a smooth operation experience and stable reaction speed, the processing speed behind Intel, in the technical level may not be as good as Qualcomm, but from the experience of the feeling, the service threshold is not high, the work intensity is not large, the car machine system, is still more than comfortable.
In other words, if the threshold score to ensure the fluency of the car and machine system is 60 points, then Intel's score is 80 points, qualcomm is 90, which will not affect the daily operation experience.
From the analysis of the Great Wall's processing methods and speed, December is the most boiling year for Euler Good Cat, and it is also a year to verify the Great Wall's service concept, after-sales attitude and user culture co-creation ability.
In December, the Great Wall achieved a weekly market feedback and proposed user subsidies that were far higher than the new deviation value.
For example, the right to charge 10,000 yuan is subsidized to the first batch of car owners in the form of the final discount, and at the same time, the car rights and interests are visible to the naked eye to make up for the psychological gap of some users, and use practical actions to face consumers, which has won market recognition.
Obviously, the Great Wall did not shy away from its own problems, and gave a very sincere subsidy.
All enterprises will encounter a variety of seemingly irreconcilable problems, but the attitude is always higher than the consideration of the problem, Euler good cat because of the chip problem to take the initiative to undertake the problem, and throw out the user's expectations of subsidies, taking this opportunity to show the corporate sincerity, as well as the ideology of Euler brand co-creation culture.
If I were one of the first euler good cat users, I might not be moved by the ten thousand yuan subsidy, but I will definitely recognize Euler from the bottom of my heart, because after the test drive, I firmly chose a good cat, which did not bring unsatisfactory in the use of several months, and at the same time, in the Intel storm, I also saw the great wall real money and silver subsidies.
Throughout the decades of China's auto market, companies have come up with 5-figure subsidies to give back to consumers, and this is the only one.
From the product strength, from the attitude of the two aspects, Euler good cat and the Great Wall are on the side of the user, user co-creation is the need for action, rights, real money and silver to perform, rather than more enterprise marketing routines, obviously Euler good cat can just in the past 12 months to complete the breakthrough of 10,000 sales, Euler brand can stand in the first echelon of China's electric car with more than 20,000 sales, behind the do and do nothing.
In the chip door storm to complete the peak of sales data, Euler this brand has so much strength, behind is not Wei Jianjun's kind of iron bones, do not climb Mount Taishan do not give up the goal of desire.