Somewhat unexpectedly, Mercedes-Benz completed sales of 760,000 new cars in 2021.
Above the 700,000 order of magnitude can already be called the quasi-first line, and other large automobile groups are completely different, Mercedes-Benz's 760,000 order of magnitude new car sales are only based on a brand, in addition to smart weak sales, Mercedes-Benz's first luxury brand position, still deserved.
Behind this is the basic fact that luxury car sales in the Chinese market will easily exceed 3 million this year.
We should understand that there are still a large number of enterprises in the Chinese market that cannot complete the sales of 700,000 new cars, and the annual sales of Beijing Hyundai, Dongfeng Yueda Kia, Changan Ford, Dongfeng Shenlong and other enterprises this year will not be able to reach the order of 700,000.
In the sequence of Chinese brands, Chery, BYD, and other brands with good sales cannot use sales data to surpass Mercedes-Benz, not to mention the price gap.
Mercedes-Benz this sales, I can only act with one word, cow.
Because of this sales, its old partners are beyond the reach, in 2021, BYD completed 730,000 new car sales, and Mercedes-Benz still has a sales gap of 30,000.
Yes, you heard it right, Mercedes sells more than BYD.
There is a reason for selling well, on the one hand, Mercedes-Benz design has been very good in the past two years, the brand value is excellent and the design concept is mainstream, successfully winning people's hearts, on the other hand, in recent years, consumption has shown a polarized state, the overall sales of high-end cars have risen significantly, and Mercedes-Benz sales have naturally risen.
Anyway, in China Mercedes-Benz is not afraid of no sales.
However, recently Mercedes-Benz is also eager to transform, the road to electrification is fully opened, the new EQ series of pure electric vehicles have landed on the market, and some subdivisions are also improving, which means that in 2022 will be a big year for electrification.
Its Chinese strategic partner BYD has been on the road to electrification for longer than Mercedes-Benz.
Although the sales of 730,000 units are not as good as Mercedes-Benz, the new energy sales of nearly 600,000 units have been able to catch up with Tesla, and it is clear that BYD's electrification strategy is also being absorbed by Mercedes-Benz.
In December, Mercedes-Benz and BYD completed a new round of strategic cooperation agreement, the two sides increased the capital and shares of the joint venture company, in addition to Mercedes-Benz sold a part of the equity to BYD, after which the largest shareholder of the joint venture company Denza will be BYD.
Denza is a project established ten years ago, in China has gone through 10 years, Mercedes-Benz and BYD once the strategic agreement does not seem to be successful, Denza only launched a small number of models in ten years, the market competitiveness is weak.
BYD will take over the high-end market operations after taking over, Mercedes-Benz's symbolic shareholding, but also indicated that it will withdraw from the project's attitude, only for spiritual support, the reason for this treatment, is because Mercedes-Benz will be in its own product sequence, the birth of EQ is destined to be in the Mercedes system, Denza will be abandoned.
After all, in front of the eldest son, shu out has no status.