Microsoft Ads now reaches more than 1 billion people worldwide

IT House January 8 news, according to Microsoft's internal data and Comscore, Microsoft Advertising is celebrating a new milestone, that is, the number of users who have reached its advertising products has exceeded 1 billion. These ads appear on Outlook.com, AOL, Yahoo, Microsoft News/MSN.com and a number of other Microsoft content and premium publisher partners.

There have been recent reports that MSN News is now more popular than CNN and may soon exceed BBC.com.

Users of one product tend to also use another Microsoft product, resulting in "overlapping users" who are actually more likely to be activated. Most people are also Windows users, and according to GlobalWebIndex US Q3 2021 data, 64% of people using Windows devices in the U.S. also access Microsoft advertising content.

Microsoft Ads says their audience is also valuable. 57% are between the ages of 16 and 44 and 51% have a college degree. 21% of users are entrepreneurs or interested in starting a business, and 20% are more likely to be senior decision makers. 61% are more likely to be early adopters of technology, and 19% plan to buy a laptop.

IT House has learned that Microsoft reported that search advertising revenue increased by $788 million or 10% in 2021 to $8.528 billion. However, this still accounts for only 5% of Microsoft's revenue.

Microsoft ads have made a significant contribution to Microsoft's coffers and seem to be driving products such as the intrusive News and Interest widgets on Windows 10 and 11.