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Xidan Girl: After the Spring Festival Gala became popular, she turned to the shopping mall, and now she is worth hundreds of millions of dollars, will it be the next Dong Mingzhu?

author:Kiyosei Documentary
Xidan Girl: After the Spring Festival Gala became popular, she turned to the shopping mall, and now she is worth hundreds of millions of dollars, will it be the next Dong Mingzhu?

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Xidan Girl: After the Spring Festival Gala became popular, she turned to the shopping mall, and now she is worth hundreds of millions of dollars, will it be the next Dong Mingzhu?

"Xidan Girl" Ren Yueli

introduction

In recent years, when it comes to examples of grassroots counterattacks, there are indeed many examples.

But one of them has left a deep memory.

You may not know the name, but when you say "Xidan Girl", everyone will think of the girl who plays guitar in the underground passage

In 2008, "Xidan Girl" Ren Yueli instantly became popular because of a guitar song of "Angel's Wings".

Xidan Girl: After the Spring Festival Gala became popular, she turned to the shopping mall, and now she is worth hundreds of millions of dollars, will it be the next Dong Mingzhu?

Ren Yueli, who sang in the subway

Then, on the spring evening of 2011, Ren Yueli made a direct appearance with her super popularity, holding an acoustic guitar in her arms, and on this big stage watched by hundreds of millions of people, she deeply interpreted the song "Homecoming".

After that, Ren Yueli seemed to disappear. And now it appears again, but it is a threat to "be the second Dong Mingzhu!" ”

What has she experienced in the past few years? Why would you put down the wild talk to "shoulder to shoulder" Dong Mingzhu?

Xidan Girl: After the Spring Festival Gala became popular, she turned to the shopping mall, and now she is worth hundreds of millions of dollars, will it be the next Dong Mingzhu?

Ren Yueli in the Spring Festival Gala

01 Ordinary girl has a tragic life

After Ren Yueli became popular overnight, her life has indeed changed dramatically.

As the spokesperson of the "grassroots counterattack" of that year, she gained the pursuit of millions of fans, and China's major media also rushed to report inspirational stories about her.

After the media's deep digging and the exploration of facts, people learned that this "Xidan girl" who broke into Beijing alone had such a tragic and poor life.

Xidan Girl: After the Spring Festival Gala became popular, she turned to the shopping mall, and now she is worth hundreds of millions of dollars, will it be the next Dong Mingzhu?

Ren Yueli

In 1988, Ren Yueli was born into a poor family in rural Hebei Province.

The father suffered from polio, inflexibility of his legs and feet, and his mother was mentally ill with a mental disability.

It was the elderly grandmother who pulled Ren Yueli up with one hand.

Xidan Girl: After the Spring Festival Gala became popular, she turned to the shopping mall, and now she is worth hundreds of millions of dollars, will it be the next Dong Mingzhu?

Ren Yueli and Grandma

From childhood to adulthood, Ren Yueli has been living in an inferiority complex that cannot look up.

Because of the need to take care of disabled parents and squeeze the study time to earn money to subsidize the family, the academic performance is not ideal.

She lamented that when her fate was so bad, she couldn't find a better way out.

It seems that fate does not take care of everyone who lives in this world fairly.

Xidan Girl: After the Spring Festival Gala became popular, she turned to the shopping mall, and now she is worth hundreds of millions of dollars, will it be the next Dong Mingzhu?

Ren Yueli who is practicing

Although Ren Yueli's life has been extremely poor, a succession of bad things still appear in her life.

Her mother was nearly killed in a fire she had caused, and her father, as the man of the family, had the misfortune of breaking his leg. This made the already difficult family even worse

Ren Yueli, who has just entered the first year of junior high school, has no intention of continuing to study, she needs to take care of her parents and share the housework for her frail and sick grandmother.

Xidan Girl: After the Spring Festival Gala became popular, she turned to the shopping mall, and now she is worth hundreds of millions of dollars, will it be the next Dong Mingzhu?

Ren Yueli felt that her life was completely hopeless.

At a young age, she actually drank a large bottle of pesticides at home and wanted to end her life.

Fortunately, she was saved by a kind neighbor and recovered her life.

Xidan Girl: After the Spring Festival Gala became popular, she turned to the shopping mall, and now she is worth hundreds of millions of dollars, will it be the next Dong Mingzhu?

Young girl Ren Yueli

02 Drifting north alone, subway selling singing

Ren Yueli, who passed by the god of death, suddenly had the courage to live.

She thought to herself: I am not even afraid of death, am I still afraid of the suffering that these lives give me?

Therefore, 16-year-old Ren Yueli bid farewell to her relatives at home and decided to go out and break in.

Xidan Girl: After the Spring Festival Gala became popular, she turned to the shopping mall, and now she is worth hundreds of millions of dollars, will it be the next Dong Mingzhu?

Ren Yueli, who is singing

The first place she thought of was Beijing. In her view, Beijing is the capital and a big city, and there are definitely many opportunities there.

Because there is no high education and no skill, like other "North Drift", the jobs that Ren Yueli can find are some low-threshold and low-demand occupations.

Through hard work, Ren Yueli finally found a job as a restaurant waiter and basically stabilized.

Xidan Girl: After the Spring Festival Gala became popular, she turned to the shopping mall, and now she is worth hundreds of millions of dollars, will it be the next Dong Mingzhu?

restaurant

But she soon found that the job of restaurant waiter, although she had to be scolded by the boss and customers every day, although she could bear it, but the salary was too low, only about 1,000 yuan a month.

Ren Yueli felt that the speed of making money was too slow, but she did not have a better chance to get a high-paying job for the time being.

Unexpectedly, this time, after a long nap, God actually opened a large skylight for her.

One day, she passed through the underground passage of the Fuxing Gate and saw a wandering singer playing guitar singing there, singing quite well.

In front of him was a tip given to him by passers-by, full of boxes of money.

Xidan Girl: After the Spring Festival Gala became popular, she turned to the shopping mall, and now she is worth hundreds of millions of dollars, will it be the next Dong Mingzhu?

Wandering singer

Ren Yueli suddenly had the same idea, looking at the pile of money in front of the wandering singer, let alone one or two hundred yuan, this income can be much stronger than the waiter.

Soon after, a girl playing and singing with a guitar appeared in the underground passage of Xidan.

Xidan Girl: After the Spring Festival Gala became popular, she turned to the shopping mall, and now she is worth hundreds of millions of dollars, will it be the next Dong Mingzhu?

Ren Yueli singing in the underground passage

Maybe her singing is not as good as those well-known singers on the beautiful stage.

But the girl's pure singing voice and her use of true feelings to interpret each song can always inadvertently touch some people who come and go.

Let them involuntarily stop and listen to her play a few songs.

Xidan Girl: After the Spring Festival Gala became popular, she turned to the shopping mall, and now she is worth hundreds of millions of dollars, will it be the next Dong Mingzhu?

This girl is Ren Yueli. Slowly, her singing in the Xidan underground passage became a unique scenery, and more and more people came to listen to her singing.

Different genders, different ages, different groups of people... There are those who appreciate her talents, those who resonate, and of course, there are those who are purely to see the hilarity.

Xidan Girl: After the Spring Festival Gala became popular, she turned to the shopping mall, and now she is worth hundreds of millions of dollars, will it be the next Dong Mingzhu?

Singing Ren Yueli

It is said that there was such an audience, a young lad.

Listening to her sing several songs, with disdain and disdain, she threw a few coins on the ground before leaving, making it clear that she meant to humiliate her.

Ren Yueli looked in her eyes, did not say too much, but very hard to go back: "Please take your money back, I need money, but what I need more is dignity." ”

Xidan Girl: After the Spring Festival Gala became popular, she turned to the shopping mall, and now she is worth hundreds of millions of dollars, will it be the next Dong Mingzhu?

03 Xidan Girl Opens the Counterattack

In this way, Ren Yueli, who relied on selling and singing in the underground passage, found her own hobby in this small world.

Although the monthly income is extremely unstable, a month down, there are one or two thousand yuan at least, and several thousand at most.

But Ren Yueli found her own hope, and she was glad that her choice was so correct.

Xidan Girl: After the Spring Festival Gala became popular, she turned to the shopping mall, and now she is worth hundreds of millions of dollars, will it be the next Dong Mingzhu?

But the wind came, the rain went, and the days of singing on the subway were not as simple as she had imagined.

Although the income is indeed much higher than that of a waiter, even in the winter of minus ten degrees, Ren Yueli has to play and sing against the cold wind.

His fingers were frozen and heedless, his throat was mute, and his cold voice was trembling.

Xidan Girl: After the Spring Festival Gala became popular, she turned to the shopping mall, and now she is worth hundreds of millions of dollars, will it be the next Dong Mingzhu?

But Ren Yueli still insists on singing in the Xidan underground passage every day, because she needs money to maintain her basic life.

She sent all the rest of the money back to her hometown in Hebei, where she hoped her parents and grandmother would live a good life.

Such a filial and sensible girl, heaven once again gave her the opportunity to fly against the wind.

Xidan Girl: After the Spring Festival Gala became popular, she turned to the shopping mall, and now she is worth hundreds of millions of dollars, will it be the next Dong Mingzhu?

By chance, one day in 2008, when she was singing An Hu's song "Angel's Wings" in an ethereal voice, a netizen with the online name "Non-Me, Non-Me" happened to pass by Xidan.

Ren Yueli's ethereal and pure singing voice without any modification suddenly hit the softness in his heart.

"Not me, not me" quickly took out his mobile phone to record Ren Yueli's singing video, unfortunately, only the second half of the song was recorded at that time.

Xidan Girl: After the Spring Festival Gala became popular, she turned to the shopping mall, and now she is worth hundreds of millions of dollars, will it be the next Dong Mingzhu?

Netizen "not me, not me"

Later, netizens uploaded Ren Yueli's singing video to the network platform, and did not expect to be forwarded and commented by other netizens for a while, and people found resonance from Ren Yueli's singing.

Because many people don't know the name of this singing girl, but people recognize the Xidan underground passage where she sings.

As a result, people affectionately called Ren Yueli "Xidan Girl", and since then, she has become a hit and quickly became famous.

What made her completely popular was the appearance at the 2011 Spring Festival Gala.

Xidan Girl: After the Spring Festival Gala became popular, she turned to the shopping mall, and now she is worth hundreds of millions of dollars, will it be the next Dong Mingzhu?

Ren Yueli performed at the Spring Festival Gala

Ren Yueli's pure singing voice and simple temperament have made her become a well-known inspirational figure from an ordinary girl with no name.

Xidan Girl: After the Spring Festival Gala became popular, she turned to the shopping mall, and now she is worth hundreds of millions of dollars, will it be the next Dong Mingzhu?

04 Entrepreneurial transformation The years are quiet

After becoming famous, Ren Yueli became busy, and her value suddenly soared.

Various advertising endorsements, variety shows, and commercial performances have extended an olive branch to her, and her popularity is no less than that of other stars in the entertainment industry.

Xidan Girl: After the Spring Festival Gala became popular, she turned to the shopping mall, and now she is worth hundreds of millions of dollars, will it be the next Dong Mingzhu?

In 2011, after nearly 400 various activities, Ren Yueli completely got rid of poverty, and even made a lot of money, and bought a big house for her parents and grandmother in her hometown.

Such a life was something that Ren Yueli had never dared to imagine before.

Xidan Girl: After the Spring Festival Gala became popular, she turned to the shopping mall, and now she is worth hundreds of millions of dollars, will it be the next Dong Mingzhu?

Many people rise from the poverty at the bottom to the circle of the rich, and it is easy to lose themselves.

But Ren Yueli has maintained a rare sobriety, and she deeply understands that a momentary popularity does not represent eternal popularity, especially in the entertainment industry where the update iteration is so fast.

Xidan Girl: After the Spring Festival Gala became popular, she turned to the shopping mall, and now she is worth hundreds of millions of dollars, will it be the next Dong Mingzhu?

Therefore, Ren Yueli has always maintained a hard and simple living habit.

She is also a very brainy girl, rubbing her own heat in the entertainment industry, releasing records, writing new books, and making movies, but these do not seem to be long-term solutions, because the results of these activities she has participated in are not satisfactory.

Xidan Girl: After the Spring Festival Gala became popular, she turned to the shopping mall, and now she is worth hundreds of millions of dollars, will it be the next Dong Mingzhu?

Ren Yueli, who was interviewed

Even, later, her appearance was questioned, saying that she would not hesitate to spend money on secret plastic surgery in order to become famous.

Another time, she was interviewed by a TV station and needed to return to the Xidan underground passage for the original filming.

It happened to be seen by some people with ulterior motives, and she was also rumored that she could not continue in the entertainment industry, and could only go back to the original place to sell and sing again.

All these rumors, true and false, are difficult to distinguish.

But Ren Yueli did not rush out to clarify, in fact, she was secretly plotting another way out.

Xidan Girl: After the Spring Festival Gala became popular, she turned to the shopping mall, and now she is worth hundreds of millions of dollars, will it be the next Dong Mingzhu?

Ren Yueli's book

With a certain economic foundation, with a certain circle of contacts.

In 2015, Ren Yueli embarked on the road of cross-border entrepreneurship.

She found several partners and co-funded the development of an oral care toothpaste called "Quite Love".

Xidan Girl: After the Spring Festival Gala became popular, she turned to the shopping mall, and now she is worth hundreds of millions of dollars, will it be the next Dong Mingzhu?

Toothpaste promoted by Ren Yueli

Ren Yueli is mainly responsible for the promotion and sales of products, because her popularity is still there, and the circle can also be used, so her investment ratio is not much.

Several other partners are responsible for the main investment and product production, which is such a division of labor, so that Ren Yueli participated in this successful venture and made a lot of money.

Later, the Paipai toothpaste was acquired for 60 million yuan. As one of the shareholders, Ren Yueli is directly worth more than 100 million.

For this legendary Xidan girl, real estate tycoon Pan Shiyi personally tried her toothpaste and praised her as a "hard entrepreneur who does not rely on her parents, does not rely on relationships, and only relies on her own hands and brain!" ”。

Xidan Girl: After the Spring Festival Gala became popular, she turned to the shopping mall, and now she is worth hundreds of millions of dollars, will it be the next Dong Mingzhu?
Xidan Girl: After the Spring Festival Gala became popular, she turned to the shopping mall, and now she is worth hundreds of millions of dollars, will it be the next Dong Mingzhu?

Pan Shiyi

And The head of Gree, Dong Mingzhu, also took a photo with Ren Yueli and encouraged her to use the same advertising slogan as the Gree brand: good toothpaste, made in China.

Xidan Girl: After the Spring Festival Gala became popular, she turned to the shopping mall, and now she is worth hundreds of millions of dollars, will it be the next Dong Mingzhu?

Ren Yueli and Dong Mingzhu

The success of the entrepreneurship of the love toothpaste made Ren Yueli's own poster appear directly in Times Square in New York, USA.

She is full of energy and has done a good job.

Since then, she has also transformed from the inspirational "Xidan Girl" to a successful entrepreneur later.

Xidan Girl: After the Spring Festival Gala became popular, she turned to the shopping mall, and now she is worth hundreds of millions of dollars, will it be the next Dong Mingzhu?

Times Square Ren Yueli poster in the United States

The success of her career has allowed Ren Yueli to harvest a lot of wealth, but at the same time, she has also harvested a beautiful love.

In fact, during the time when she was selling songs in the Xidan underground passage, a man who was 14 years older than her had silently waited for her.

She was encouraged, warmed and accompanied all the way, but at that time, Ren Yueli only wanted to mix up with her personal appearance and did not think about the future of the two.

After Ren Yueli became famous, this man still chose to protect her.

Give her advice, point out the direction for her path, it is with the support of the man behind this, Ren Yueli's life has taken many detours.

Therefore, after careful consideration, Ren Yueli decided to come together with this man, and in 2014, the two officially married and became an envied couple.

Xidan Girl: After the Spring Festival Gala became popular, she turned to the shopping mall, and now she is worth hundreds of millions of dollars, will it be the next Dong Mingzhu?

marriage certificate

Today's Ren Yueli, happy family, career success. It has rarely appeared in the entertainment industry.

But she will still do her best to help more people. Coming from a poor background, she knows what it's like to be helped, and she is willing to help those who really need help on her own.

Xidan Girl: After the Spring Festival Gala became popular, she turned to the shopping mall, and now she is worth hundreds of millions of dollars, will it be the next Dong Mingzhu?

During the epidemic period in the past two years, in a list of donations to the epidemic in Wuhan, Ren Yueli's name once again appeared in the public eye.

Xidan Girl: After the Spring Festival Gala became popular, she turned to the shopping mall, and now she is worth hundreds of millions of dollars, will it be the next Dong Mingzhu?

Ren Yueli donated to Wuhan

Today, she has faded the aura of stardom and returned to the life of ordinary people, she will still choose to participate in some public welfare activities and raise donations for the disaster area.

Xidan Girl: After the Spring Festival Gala became popular, she turned to the shopping mall, and now she is worth hundreds of millions of dollars, will it be the next Dong Mingzhu?

Ren Yueli with the children

05 Conclusion

It is undeniable that Ren Yueli's fame and success contain a lot of personal luck. But luck always favors those who are ready.

Although she is a real grassroots origin, Ren Yueli's hard work and diligence have also laid a solid foundation for her final success, so she has ushered in the final success of her life.

Xidan Girl: After the Spring Festival Gala became popular, she turned to the shopping mall, and now she is worth hundreds of millions of dollars, will it be the next Dong Mingzhu?

Ren Yueli and Cui Yongyuan took a group photo

She once said that life is impermanent, so lucky moments are not the norm.

Being down-to-earth and having the right mindset is the key to success in life.

Xidan Girl: After the Spring Festival Gala became popular, she turned to the shopping mall, and now she is worth hundreds of millions of dollars, will it be the next Dong Mingzhu?

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