At the end of each year, our various apps will always release some year-end summary lists. For example, NetEase Cloud summed up the annual song list for me in 2021, and The Airline Travel witnessed more than 99.21% of my flights this year, and meituan also told me that my favorite takeaway this year is not rice noodles, but pig's foot rice...
Yes, the 2021 progress bar is over. Looking back on this year's work experience, Dolijun found a very interesting thing - in 2021, we are more enthusiastic about recommending our own brand models.
The reason for this is not difficult to find. Throughout 2021, whether it is in the field of traditional fuel oil or new energy tracks, independent brands have made rapid efforts. If you want to pick a "typical", Dolijun will choose Jili.
Why Choose Geely? Once an independent brand, everyone is keen to create the SUV models that the Chinese people love, and often ignore the Chinese family car market dominated by the joint venture field. At the end of 2020, Geely with The "first shot" of China's car subversives with Xingrui, in December 2021, Xingrui monthly sales reached 13115 vehicles, and the cumulative sales of 14 months on the market reached 152690 vehicles, with its continuous hot sales, it has grabbed food from the mouth of the joint venture and become a subversive that shakes the order of the car market.
Xingrui, every step is a moment of subversion
When we look back at the development process of Xingrui now, it is not difficult for us to find that every step of Xingrui is a moment of subversion. Just as Dolijun first met Xingrui, it was because of the "Declaration of the Subversive of the Family Car". Yes, if you want to change the user's thinking, you must first consider the pain points of the car users. It is precisely with this paragraph of the "Declaration of the Subversive of the Family Car" that Geely Xingrui reconstructs the new standard of the Chinese car from the dimensions of intelligence, health, power and space.
In the early stage of listing, Geely Xingrui launched the "I, to play ten" ring match, and "two yi and one pull" and other joint venture mainstream car duel, to control performance and intelligent quality and other aspects of the positive competition. In fact, at that time, I believe that the Xingrui model was not recognized by Volkswagen. But also with the "I, to play ten" ring competition successfully accumulated a strong reputation.
Subsequently, a confident sentence of "no try, no better than no sale" opened the national experience activity of Xingrui "dare to do" and is not afraid of challenges. And this is also the first time that Dolijun has test-drove Geely Xingrui on the ground. At that time, After the trial, Dolijun issued an exclamation that the owner of Geely Xingrui had won the test drive test level of the joint venture model, and had the strength to subvert the Chinese national car, which was enough to become the strongest family car with 150,000 levels of "applause and sitting".
In fact, from "I want to fight ten" to the subsequent "You come here" and "The World's Super Butterfly Bay Challenge", it can be regarded as the landing of Geely Xingrui's "don't try, don't sell" action. With the strength of the new generation, Xingrui challenges the mainstream joint venture models. Recently, Geely Xingrui has brought us a duel of strength catching up.
Highlight the strength of the all-round family car, ice and snow extreme duel
As we all know, cars go through a series of rigorous testing processes before leaving the factory, of which the extreme cold test is one of them. Every year when the cold winter comes, the northern country with thousands of miles of ice and snow will become an excellent place for a variety of ice and snow test driving projects. Recently, the family car subversive Xingrui, and the joint venture car "overlord" Volkswagen Sagitar came to Suihua City, Heilongjiang, in the extremely cold environment of minus 20 ° C, through the brake (AEB), ring racing, extreme weight three assessments to determine the high and low.
First of all, in the Combustion Engine Brake (AEB) test, Geely Xingrui did not contact the fake car at a speed of 30, 40, 45km/h, while Sagittarius only completed the 30km/h test, and failed in the 40km/h test.
Why can Xingrui achieve better results in the Combustion Engine Brake AEB project? In Dolilijun's view, this is thanks to the brake system and the vehicle intelligent system. First of all, the distance from 100km/h to brake stop on the normal road is only 34.66m. In addition, Xingrui provides assistance for the L2 level intelligent assisted driving of the vehicle with a super hardware combination of 12 ultrasonic radars, 1 millimeter wave radar, 1 monocular camera and 4 high-definition cameras. The 120m detection side range of Xingrui is not comparable to Sagitar.
Secondly, in the ring race, the two cars drove in the ring on the ice surface of 45 cm thickness to test the handling performance of the two. In this project, Xingrui won with the fastest score of 33.27s and an average of 36.4s.
In the Ring Race, we saw that the Geely CMA Super Matrix gave Xingrui a very good dynamic performance performance. Among them, CMA's in-line chassis technology brings Tight and sporty suspension tuning to Xingrui. This makes Xingrui have better vehicle dynamic performance on ice and snow roads. This is combined with its 185mm front and 203mm rear suspension and the widest front/rear track of 1618mm. This results in a larger contact area for better stability in corners.
Finally, in the extreme weight test, it is to test the car's load-bearing ability and linear acceleration ability. Through the results, it is not difficult to see that Xingrui has achieved the advantage of being visible to the naked eye with its higher performance power performance.
In this project, the test is not only the power output performance of the engine, but also the coordination of the gearbox and the limited slip effect of the ESC. The 2.0TD engine installed by Xingrui has a maximum power of 140 kW and a peak torque of 300 N·m. When the engine speed reaches 1000 rpm, the turbine will intervene, which reduces the phenomenon of turbine hysteresis, and there will be no obvious intrusion when the turbine intervenes. Combined with the 7DCT gearbox, the power performance is thicker and the overall output process will be more uniform.
Overall, in this ice and snow extreme showdown, Xingrui can be said to have crushed the joint venture rival Sagittarius with its all-round strength and performance. Xingrui has the absolute strength of "not afraid of comparison, not afraid of war", which is enough to be called the strongest Chinese family car of the 150,000 level.
Looking at Chinese cars from Xingrui, "dare to be" Chinese stars
The success of Geely Xingrui is not accidental, And Xingrui has created a series of subversive car purchase, car use and car life experiences for users with "dare to do", innovation and subversion. It first invited users to participate in the car-making process, created a "user-friendly" model around user needs, and then established a set of co-creation car ecology covering sharing, expression and thinking with users.
In addition, Xingrui also created the "2-year 7.8% discount value repurchase" policy, which brings unprecedented value to users on the link of after-sales service, thereby solving the doubts of value retention rate for users. At the same time, in March this year, Xingrui also launched the "first group and then buy" model, which truly reflects the full confidence of Xingrui and truly stands in the user's perspective to provide humanized solutions for users to buy cars.
Such "dare to do" not only reflects the confidence of Xingrui, but also more like the self-confidence of Geely's "China Star" high-end product sequence. Whether it is "China's national car subversive" Xingrui, or "China's high-performance SUV" Xingyue, or "China's flagship SUV" Xingyue L. All of them shine brightly in their respective market segments, making the "China Star" the most noteworthy car series in the Chinese car market.
According to the data, since the official release of Geely's "China Star" at the end of July 2021, it has won the praise of many users with its product strength and high-value performance that far exceeds that of the joint venture brand. At present, the total sales volume of "China Star" has exceeded 200,000 vehicles, and more than 60% of China Star users have chosen high-end models. 52% of the sales of "China Star" come from additional purchases, and more than 40% of users have experience in joint venture brand cars.
And this is also the mission of "China Star", constantly using the spirit of "dare to do", creating high-end products, fighting for "Chinese automobile value", so that more users can see the development of Chinese cars, and the cars we have built can also compete with other competitors, and even achieve comprehensive catch-up.
From the macro direction, "China Star" is more like representing Chinese cars, with the help of many brands with keen innovation, bold breakthroughs and the spirit of "dare to do" such as geely brand CMA high-end series, to create better and stronger Chinese cars.
Dolijun language:
In fact, since the formation of the "China Star", the high-end series of the Geely brand CMA, Dolijun once believed that this may be the strongest "star" in the Chinese auto market. At this point, we can see one or two from the star more alone, not to mention the strong support of the "China Star • Flagship SUV" Star Yue L and the "China Star • High Performance SUV" Star Yue. I remember at the press conference, Chairman Li Shufu said, "Maybe in the future, when talking about independent brand models, we will find that we only need to look at the Chinese star." ”
At that time, Dolijun was still in the stage of "listening to a word from a jun, like listening to a word", and looking back now, Ji Lijun was not deceived. With the spirit of "dare to do", China Star has not only created many high-end models, but even in the global market, China Star has launched a mission to fight for the "value of Chinese cars". The success of Xingrui represents the success of China Star, and they also reflect the great progress of China's automobile market in all aspects.