WPS Announces Brand Upgrade: "Unlimited Possibilities for New Construction"

IT Home January 7 news, January 7, 34 years of national office software WPS officially announced the brand upgrade, launched a new brand concept and launched a new brand slogan: new possibilities.

After the brand upgrade, WPS's brand positioning is: focus on innovative national office software. In the future, WPS will uphold the vision of making it easier for everyone and organization to work, continue to bring the simplest and most efficient office experience to users, continue to focus on the office field, continue to innovate, and make office software that is more in line with the office needs of the Chinese people.

In 1988, WPS was born, ushering in a new era of office in China. All the codes and technologies of WPS are independently written and developed by Chinese, and have twice won the second prize of the National Science and Technology Progress Award, which is the highest national award won by domestic general software. After years of technical iteration, WPS has developed many treasure functions that meet the Chinese office habits, such as random editing in any location, text to speech, vertical selection, adding pinyin to text, and one-click slimming of documents.

In June 2020, Kingsoft became the official co-working software supplier for the Beijing 2022 Winter Olympics. At present, its WPS series products have begun to be used in the Beijing Winter Olympic Organizing Committee and the International Olympic Committee, helping the venue teams and headquarters personnel in Beijing, Yanqing and Zhangjiakou to achieve cross-regional collaborative office. WPS has also developed a special version of the Winter Olympics, which adjusts the function buttons, enhances the ability to edit layout files, and realizes the ability to quickly fill in and change the content of layout documents in any scenario.

IT House learned that as of September 30, 2021, the number of monthly active devices in WPS exceeded 500 million, of which 206 million were active devices per month for pc and 311 million for mobile.

According to third-party research reports, compared with similar products, WPS has shown obvious advantages in young users and students in terms of cognitive depth and breadth.

In addition to features such as compatibility, simple operation, convenient mobile office, and cloud synchronization, WPS has developed nearly 100 AI capabilities around the office field, covering full-text translation, document proofreading, intelligent writing, PPT beautification, data analysis and other applications. At the same time, WPS's rich templates and innovative membership features are also important factors in attracting young people.

Under the five major strategies of "multi-screen, content, cloud, AI and collaboration", WPS has long ceased to stay in the traditional client "office three-piece set", but has grown into a more all-round office service platform. Its products span almost all major systems including Windows, Linux, Android, macOS, iOS, Hongmeng OS, Web browser, etc., supporting various types of platforms and almost all smart devices.

At present, WPS has more than 100 million monthly active users overseas, adapts to more than 46 languages, covers more than 220 countries and regions around the world, and has become one of the world's mainstream office software products.