Source: Photo.com
Recently, netizens accused WPS of "nesting doll-style charges" on the hot search. Many users complained about "ugly appearance" and bluntly said that "Rebus is going downhill", which is "forcing me to uninstall".
A netizen's remarks hit the nail on the head: "Thank you for the existence of Office, otherwise WPS will be even more unscrupulous."
It is understood that at present, there are four types of WPS membership models, namely registered members, WPS super members, AI members and large members, and the WPS product functions that can be used by various types of members will increase accordingly, and the membership price will also increase accordingly.
Among them, the highest mode can use more than 250 functions built into WPS, and if you purchase other types of memberships, some functions can only be paid separately.
Netizens believe that although there are more than 250 functions marked, only a few functions belong to the category of daily use scenarios, "The other 80% are chicken rib functions." This is to eat the user only buy the most complete, and forcibly harvest the user. "For the nested charging model of WPS, many members are dissatisfied but helpless.
It is understood that Kingsoft Office released WPS AI on April 18, 2023. According to the financial report, the number of monthly active devices in the PC version and mobile version of WPS Office is 270 million and 329 million respectively, but the most popular "paper outline" instruction in WPS AI has only been used 126,000 times, and most of the cumulative uses of the rest of the instructions are between 20,000 and 40,000 times.
As a veteran of domestic office software, Kingsoft Office is the most well-known for its WPS Office. In 1983, Microsoft Word, the predecessor of Microsoft Office, was born, and then Qiu Bojun wrote WPS 1.0 in 1988 and officially launched it the following year. Subsequently, WPS Office continued to develop, and by the end of 2018, Kingsoft Office's WPS office software users accounted for 42.75% of the total number of users in the domestic office market, which was close to half of the country. In March 2019, the number of monthly active users (MAU) of Kingsoft Office's main products exceeded 328 million.
Different from traditional office software companies, Kingsoft Office WPS has created a new business form and business model around "office software licensing service + office-based Internet value-added service + Internet promotion". Judging from the comparison of some mainstream office software, WPS seems to understand Chinese consumers better. Whether it is from the perspective of core product modules, or from the perspective of standard support, cloud services, secondary development, artificial intelligence, etc., WPS Office 2019 provides more functions and supports more standards.
In addition, according to enlyft data, among the about 3.76 million companies surveyed in the world, 2.1206 million companies chose Google Apps, accounting for 56.38%; There are 1,388,500 companies that choose Microsoft Office, accounting for more than 40% in total. The proportion of companies that choose WPS is less than 0.01%.
Kingsoft Office said that cloud and artificial intelligence are the most important directions to increase investment in the future. WPS will transform from tools to services, from services to collaboration, and from collaboration to data and artificial intelligence.
Senior AI industry insiders pointed out two major pain points in the commercialization of WPS AI: First, it is difficult to improve the efficiency of generative AI in office scenarios. At present, the exploration significance of these products is still greater than the practical value, the functions still need to be improved, and user habits are still difficult to reverse in the short term.
Second, the issue of user privacy protection in the process of use. Generative AI requires a large amount of user data and data as training materials for capacity improvement, and these data come more from documents and other materials uploaded by users. If user privacy and data protection issues are not resolved, the commercialization of AI office is destined to be difficult.
Prospective Economist APP Information Group
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