I don't know when IT started, CES became the "show" of the car brand. From intelligent "black technology" to the unveiling of new electric vehicles, there is no most "stunning", only more innovative.
For the BMW Group, which regards innovation as the foundation of the industry, CES is one of the best stages for display. At the just-opened 2022CES, BMW unveiled four innovative technologies, which once again aroused great concern inside and outside the industry. Four new theme models, BMW suspension giant screens, BMW electric vehicle sound wave simulation, "electronic ink" technology, all highlight the BMW Group's strong scientific and technological innovation capabilities.
Let's take a look at what big moves the BMW Group has released!
"E-ink" technology can change color with one click? The effect is cool
Through the display of BMW's latest flagship electric vehicle ix, we can see how amazing the BMW Group's "e-ink" technology really is. With the push of a button, you can immediately change the exterior color of the car body! Although a mix of white, black and gray can only be achieved at present, it also means that the owner will soon be able to change the color of the vehicle according to personal preferences or the scene in which they are in. It's cool to think about!
For example, in the movie, if the protagonist can change the color of the body with one button when he is chased by the villain, he can "stealth" in the night as soon as possible, and the probability of successful escape is very higher. (But vice versa, so if this technology can be installed on a mass-produced body, it will need to pass the relevant regulatory review))
Some car fans may wonder, how does bmw ix achieve one-click color change? It turns out that the "e-ink" contains millions of transparent microcapsules, only the thickness of a hair. Each microcapsule contains a negatively charged white pigment, as well as a positively charged black pigment. By controlling the electrodes on both sides of the microcapsule, the desired color can appear on the surface of the body.
Therefore, BMW manufactures "electronic inks" of different sizes according to the pattern and the curvature of the car surface, and fixes them on the car, and finally achieves a key change of color through the change of electrodes. According to Brother Reel, in addition to having a beautiful and personalized significance, the body color change also has a practical effect. For example, turning the exterior color of the vehicle white can strengthen the reflection and slow down the temperature rise in the car, thereby saving the energy consumption of air conditioning, and also protecting the interior material to avoid overheating such as the center console and dashboard. Conversely, turning the body color black when the temperature is low can speed up the absorption of the heat energy of the sun's rays.
Unfortunately, the technology is still in the research stage and will not be installed on the new car delivered for the time being. I don't know how long it will take for the BMW owner to coolly play with the button to change color?
Create a "private cinema" with a BMW suspension giant screen!
As the degree of intelligence of the car continues to upgrade, more and more things can be done in the car. Especially in terms of smart entertainment, the enjoyment that cars can bring is constantly refreshing our cognition. As the leader of luxury car brands, BMW has come up with a new "killer".
Although BMW did not disclose which model will carry a suspension giant screen, from the video of its demonstration, after opening the theater mode, the "BMW suspension giant screen" in the front of the rear seat canopy can be extended to the front seat back. This 31-inch display has 8K resolution and can play entertainment content in 16:9, 21:9, and even 32:9 formats. Coupled with 5G connectivity, Bowers & Wilkins 4D Diamond surround sound system, and adjusting lighting and sun blinds, rear passengers can enjoy an immersive entertainment and audio-visual experience, just like watching a blockbuster movie in a movie theater. It is reported that in terms of content, BMW will cooperate with Amazon Fire TV to provide users with a wealth of cutting-edge entertainment content. For Chinese BMW owners, in the future, Baoyu plans to collaborate with local Suppliers in China to provide an in-car entertainment experience that meets the preferences of Chinese users. It can be seen that for the huge Chinese market, BMW is constantly launching more localized products in order to win the favor of domestic car owners.
Considering the cost of the "BMW Suspension Giant Screen", Brother Reel speculated that this configuration is likely to be installed in new flagship cars, such as the new BMW 7 Series. The bosses have one more reason to buy a BMW!
Accelerate digitalization, BMW four new theme models launched
During the 2022 North American Consumer Electronics Show, the BMW Group also released four new themed models: Relax, Expressive, Digital Art, and Theatre. More exquisite, more artistic, new visual enjoyment is thanks to BMW's innovation in the digital process.
For example, the main color of "soothing mode" adopts a light and gentle "light cyan", which emphasizes the comfortable and comfortable state, providing two experience modes of daytime and night, with daylight falling during the day and the galaxy shining at night, making people relax and happy.
The "Joyful Movement Mode" is based on "lively yellow" and supplemented by a dark blue tone, showing a dynamic and emotional theme mode. Light up the night sky is the exclusive slogan of "Joyful Mode", and the visual effect is outstanding.
If you're interested in both of these topics, you'll be able to experience them as soon as the second half of 2022. According to Brother Reed, through the remote upgrade of OTA, BMW owners can get a new theme model.
It is worth mentioning that the BMW Group announced that it will join hands with Ms. Cao Fei, an internationally renowned multimedia artist and designer of the 18th BMW art car, to create a "Digital Art Model". AS AHM BECAME ONE OF THE WORLD'S FIRST AUTOMAKERS TO APPLY DIGITAL ART TO CARS.
Without giving up on driving pleasure, BMW innovates the acoustic simulation of electric vehicles
In the era of fuel vehicles, sound is an important tool to stimulate the desire to drive. As the roar continues to grow, so does the driving passion. After the arrival of electric vehicles, "quiet" became the main theme. Electric vehicles pass by people and may not attract the attention of passers-by.
Bmw has noticed this, though. Outside the car, BMW has specially designed the Pedestrian Acoustic Warning Function (AVAS), which allows pedestrians to perceive the presence of the vehicle and thus ensure safety. In the car, BMW designed exclusive sound effects for each "theme mode", realizing the interaction between hearing and vision, and the rich sound effects also provide drivers with certain driving pleasure.
For example, in "soothing mode", the driver and occupants will be surrounded by a warm and relaxing sound. Under the "Joyful Motion Mode", the sound effects focus more on the emotional expression of the driver and occupants. By teaming up with Grammy, Oscar and Golden Globe winner Hans Zimmer, the internationally renowned composer, BMW has successfully created the sound of the future of electric vehicles – a BMW electric vehicle acoustic simulation.
According to official sources, BMW electric vehicle sound wave simulation will be the first to be installed on the innovative BMW i4 in the first half of 2022, and more new BMW cars will also be equipped with this configuration in the future. It seems that driving a BMW electric car can also stimulate your driving pleasure!
Innovation is the foundation of BMW's foothold in the industry, and at the 2022CES, the four innovative technologies brought by BMW will undoubtedly let the outside world see BMW's leading strength again. Of course, as a consumer, we are more concerned about whether these "black technologies" can be applied to BMW models as soon as possible, and what kind of future luxury travel experience BMW will bring.