A few days ago, the sales results of Great Wall pickup trucks were announced.
Great Wall pickup trucks reached a new high, with 233006 units sold worldwide in 2021, of which 43,599 units were sold overseas, an increase of 119% year-on-year. Great Wall Pickup trucks ranked first in domestic and export sales for 24 consecutive years.
In December, Great Wall pickup trucks sold 25,033 units worldwide, with a cumulative sales of more than 20,000 units in 16 months.
The Great Wall Cannon sold 15,117 units worldwide in December, with a total of more than 10,000 sales in 18 months, with annual sales of 127,940 units, and continued to win the champion of pickup truck sales.
Looking back at 2021, the global sales of Great Wall pickup trucks exceeded 2 million, becoming the only Chinese pickup brand to enter the "2 million club", and the sales volume of the Great Wall Gun exceeded 200,000 units on the second anniversary of its listing, and the "Great Wall Speed" once again broke the industry record. The Great Wall Cannon has made all-round efforts in various fields and blossomed at multiple points, empowering pickup truck culture to rise, and fully opening the first year of China's pickup truck globalization.
Category innovation Comprehensive force on passenger leisure, fashion commercial two categories
In 2021, Great Wall Cannon will continue to innovate categories, build category brands with category leadership, and let brands become the representatives of categories. The Great Wall Cannon brand has been fully upgraded to two major categories of passenger leisure and fashion commercial, and the global product layout will achieve full lineup, full scene and full price belt coverage.
At the Shanghai Auto Show, the Great Wall Artillery released the "Shell Plan" and formed the "5 guns and 3 bombs" strongest pickup truck aircraft carrier team on land. This year, the global version of passenger guns, "hardcore big toys" artillery, Great Wall cannon off-road pickup truck Everest version, "Knight Partner" locomotive gun, etc. have been listed, black bullets, brigade guns have been delivered, and dragon shells have opened pre-sale to meet the diversified and personalized needs of users.
The Great Wall full-size pickup truck and China's first supercar pickup concept car also debuted this year. As a new member of the fashion commercial category, the global fashion commercial pickup truck King Kong Cannon was unveiled at the Guangzhou Auto Show, helping the industry to upgrade, expand new formats and innovate business together.
Deepen user operations And really play with users
Great Wall Cannon actively promotes self-reform and works with users to build a co-creation, sharing and win-win Internet user ecology. At present, the Artillery Alliance Has established 31 provincial teams across the country, the Great Wall Cannon APP fans have exceeded 600,000, and the six major pickup schools of off-road, modification, locomotive, fishing, mountaineering and public welfare rescue have been fully established, deeply linking users and empowering users.
This year, the Great Wall Cannon and its riders enjoyed the cross-country and bonfire feast on the shore of Shengzhong Lake in Sichuan, re-walked the Everest Road, paid tribute to the spirit of climbers, formed the "wildest convoy" of the Great Wall Cannon off-road pickup truck and artillery, completed the 30-day extreme test, fired cannons together, played Alxa, and shared the pickup college lecture hall. In the wonderful rider activities, the Great Wall Cannon really plays with the user, making the pickup truck a life, an attitude, and a spirit.
Cross-border expansion to unlock new ways to play leading Chinese pickup culture
In 2021, the Great Wall Cannon will continue to expand the circle across borders, working together with outdoor circles such as off-road, cycling, luya, locomotives, and camping to unlock new ways of playing pickup trucks and lead the development of pickup truck culture with Chinese characteristics.
Shandong Dongping, the Great Wall Cannon unites the country's top Luya masters and fishing circles to experience the fun of fishing mountains and seas; Shennongjia Songbai Town, the Great Wall Cannon assists the Ba Taoyuan Cup Bicycle Open, and cyclists enjoy the "4+2" lifestyle; Chongqing, the Great Wall Cannon and the locomotive open the city parade, showing the passionate collision of pickup culture and motorcycle culture; in Chengdu, the Great Wall Cannon also held a locomotive co-creation conference, and joined hands with the China Motorcycle Chamber of Commerce to establish the "Great Wall Cannon Locomotive Co-creation Alliance" to promote the deep integration of pickup truck culture and motorcycle culture.
Help the public welfare to walk non-stop and bravely assume corporate social responsibility
While developing itself, Great Wall Pickup trucks do not forget to give back to the society, bravely assume corporate social responsibility, fight the epidemic, fight floods, and escort national scientific expeditions. At the end of May, the Great Wall Artillery escorted the national scientific expedition to Lop Nur to ensure the smooth progress of the scientific expedition. In July, in the face of the torrential rains and floods in Henan, great wall pickup truck launched eight major care policies to provide users with all necessary protection and services, while the gunfire alliance riders actively rushed to the front line, transported supplies, and cooperated with professionals to carry out rescue. In October, Shanxi suffered a rare heavy rainfall, and the artillery alliance car friends will once again move to help Shanxi.
Service upgrades Create user-specific services
In 2021, the "worry-free service China Tour" was officially upgraded to the Great Wall Cannon Action, which was comprehensively upgraded from the four aspects of service, culture, product and business, and built a new value system for the common growth of brands and users. Great Wall pickup trucks in Yunnan, Guangxi, Hubei and Hunan 30 cities franchise stores opened in tandem to create exclusive services for users and help the local market and economic development.
Boost the lifting of the ban on pickup trucks leading the wave of pickup truck passengerization
In 2021, great wall pickup trucks bravely assume the responsibility of the industry, boost the introduction of the pickup truck standard "General Technical Conditions for Multi-purpose Trucks", provide a reference basis for the formulation of pickup truck policies in various places, promote the lifting of the ban on pickup trucks in multiple provinces and places, and promote the expansion of the domestic pickup truck market.
Full of honors, it has won more than 50 awards at home and abroad
In the past year, the Great Wall Cannon has won more than 50 awards at home and abroad, such as the "China Automotive Industry Science and Technology Award" Science and Technology Progress Award, the "Annual China Pickup Truck", the "Best Model of the Year" in Australia, and the "Best Pickup Truck of the Year" in Chile, and its brand value and product quality have been recognized.
Listed in more than 50 countries on four continents to comprehensively deepen the process of globalization
Since 2021, the Great Wall Cannon has been listed in more than 50 countries and regions on four continents, including Australia, Chile, South Africa, Egypt, and Laos, and the globalization process has been further deepened. It is worth mentioning that the Great Wall Cannon has also become the first Chinese brand to obtain a five-star rating under the latest standards of AnCAP in Australia, and its global product strength has been authoritatively endorsed. As the "Chinese business card" in the global pickup truck category, the Great Wall Cannon has fully opened the first year of China's pickup truck globalization.
The wave of passengerization of pickup trucks in China is surging and the trend of lifting the ban on pickup trucks and upgrading consumption is intensifying. As the leader of pickup trucks, great wall cannon will continue to anchor the course to ride the wind and waves, lead the tide of the times with category innovation, draw a blueprint for the future with globalization, and point to the world's top three, so that the great wall cannon will become popular in the world!