It's the annual WeChat open class again.
Today, the 2022 WeChat Open Class PRO opened in Guangzhou.
Video numbers, WeChat pay, mini programs, search, enterprise WeChat and other applications were all unveiled in open classes.
In this series of new changes, new capabilities, new thinking, there is a key word -
Subtlety.
Micro, with the meaning of "small", also represents meticulous and considerate.
WeChat hopes that in the new year, together with many developers, creators, and partners, we will explore more considerate products, more segmented scenarios, and more warm services.
In which areas does WeChat "enter the micro"?
How "nuanced" is it?
Look at --
For the creators
Promote 1 million quality creators to have income
Here are 1 million opportunities that will allow you who love to shoot short videos, both dreams and bread.
The video number team said that it is necessary to let 10 million original authors have traffic, promote 1 million high-quality creators to have income, and further improve the growth system of content creators.
In the past year, media video numbers have been frequently exploded, and content with more than one million likes has emerged in an endless stream.
The video number also led the trend of online concerts -
A few weeks ago, irish group Westlife appeared on video number and held an online concert that attracted more than 27 million viewers;
A week ago, Mayday held a New Year's Eve concert on the video number, and the cumulative number of viewers exceeded 14 million.
In the future, the video number will encourage pyrotechnic and live-action original content, including videos and live broadcasts such as pan-life, pan-entertainment, and pan-information.
For merchants
WeChat Pay helps merchants improve efficiency and increase revenue
For merchants, WeChat Pay has become an important tool -
Increased efficiency is accompanied by increased revenue.
At present, every month, there are 23,000 service providers serving thousands of merchants, more than 1,800 banks and payment institutions jointly promote the prosperity of mobile payment, and more than 97% of offline transactions come from service providers.
WeChat Pay has always been committed to the digital operation of merchants.
We open up all the coupon systems through merchants and WeChat Pay to issue consumption coupons. In the past few years, WeChat Pay has actually written off various preferential amounts of 22.9 billion yuan, leveraging social consumption of 520 billion yuan.
In addition to medium and large brand merchants, there are also a large number of small and micro merchants who collect money through WeChat Pay, and more than 100 million collection codes have been issued.
In the past few years, WeChat Pay has never achieved profitability in the collection business of small and micro merchants, and has been in a state of loss. Even so, we will continue to support more than 10 billion to help small and micro merchants upgrade digitally.
For a service at your fingertips
The daily active activity of Mini Programs exceeded 450 million
Affected by the epidemic, in the past two years, Mini Programs have accelerated their integration into all walks of life:
Nucleic acid testing and vaccine appointment Mini Programs have served 700 million users in total;
Documents and other tools mini programs have served a total of 750 million users;
On average, more than 100 million users use government services on Mini Programs every day.
In 2021, the daily active number of Mini Programs exceeded 450 million, the number of active Mini Programs increased by 41% year-on-year, and the average number of daily uses increased by 32% year-on-year.
Through the Mini Program, consumers gain convenience and merchants increase revenue.
Behind it, there is also a low-key group -
3 million developers.
With the upgrading of Mini Program advertising capabilities, the scale of main traffic monetization has increased by more than 90%.
In the future, we will make more efforts to provide developers with better living space and revenue.
At the same time, in 2022, Mini Programs will further exert efforts in terms of user experience, service provider support, business tool assistance, and social responsibility co-construction, helping developers to better output value and serve users.
To satisfy the thirst for knowledge
Search for more than 700 million monthly active users
Search and search, to provide users with one-stop search and problem solutions.
It not only connects WeChat ecological content producers and service providers, but also connects the majority of users.
Up to now, the monthly active users of Souyisou have exceeded 700 million.
The entire goal of a search is driven by user needs.
With the diversification of user search needs and the connection to the entire WeChat ecosystem through contacts such as Mini Programs, public accounts, and video numbers, users and the B-side are better satisfied.
For business
Create value with connections
Enterprise WeChat has been focusing on building a "unique connector for enterprises" and is committed to creating value with connections.
Nowadays, more and more enterprises and organizations are using Enterprise WeChat:
Every hour, 1.15 million employees use the enterprise WeChat, serving the users on WeChat, generating 140 million service processes.
Sophia, a whole house custom home furnishing enterprise, uses weChat as a full-end collaborative management platform to coordinate and coordinate front-end and back-end work, the entire production and assembly links are clear and checkable, and customer needs can be the fastest response and maximum satisfaction.
Through the enterprise WeChat, Wuling connects a large number of car owners and potential customers. Riders "speak freely" in the interconnection group, and it is in these communities that Wuling has insight into the new needs of the younger generation of customers, and ultimately promotes the design and production of products.
Next, enterprise WeChat will continue to open up the WeChat ecosystem to help enterprises make the connection deeper and more convenient.
WeChat has entered the "micro" stage
By polishing, designing and sculpting various functions, it is always the foundation of our standing that WeChat can make good use of.
Our solution idea is -
WeChat has been paying attention to the specific needs of different groups of people.
For example, for the elderly group -
WeChat turned on the "care mode", and when enabled, the text is larger, the color is stronger, and the buttons are larger.
Specially launched the Elderly Worry-free Line (95017) to provide elderly users with Cantonese, Sichuan, Hunan, Hubei, Northeast and other dialect services.
The China Association on Aging officially signed a cooperation agreement to launch the "Silver Age Plan" to help the elderly integrate into the digital life.
For teenagers -
WeChat has turned on "Youth Protection Mode".
In this mode, WeChat's mini programs, mini games and other functions will be limited, and the video number will directly enter the teen content pool.
Entering the "micro" stage, WeChat is still full of vitality.
In the future, we will continue to create new value for users, developers, creators and partners.