It can be seen that this year's Wufu was first announced by merchants rather than Alipay. A week before Alipay officially announced the wufu activity on January 19, merchants and institutions including 12306, Naixue's Tea, Meiyijia, Glory, Unilever, Burger King, and Nanjing Museum began to warm up for Wufu.
Isn't that a bit of a surprise? The reporter learned that in previous years, merchants participated in the "Fuka" mainly by naming. This year, Alipay has fully opened up Wufu: thousands of participating merchants can issue Fu cards in their private domain Mini Programs and life numbers, and no Mini Programs can also use red envelope codes to issue Fu Cards.
According to public data, Wufu, which was born in 2016, has attracted 700 million users in the past six years. After six years of operation, Wufu has become a New Year custom of the Chinese people, and the traffic of relatives and friends playing together in the New Year is a big IP.
And this year, Alipay has completely opened up the IP of Wufu, so what exactly has been opened? Why do the major merchants hear this news like "beating chicken blood", and they have preemptively issued Fu cards.
Needless to say, public domain traffic has always been one of the features of Alipay. It was learned from the Wufu activities that in addition to opening the Wufu IP, Alipay's platform traffic location has been opened to merchants. For example, search, "My Mini Program", home page service recommendation bit, payment success page, etc., most of these are home page locations with flood traffic.
In addition, Alipay has also opened up its own technical capabilities. It can also be seen from Wufu that the threshold for merchants to participate is low, the low threshold is first of all the low technical threshold, and the merchants can use platform technology tools without strong development capabilities, just like the current fashionable pre-made dishes. Take it and use it, save money and effort.
Because of these openings, merchants can introduce public domain traffic into the private domain by issuing Fu cards in their own private domain Mini Programs and life numbers, so as to complete close contact with customers.
This directly stimulated the creativity of merchants, who issued their own Fu cards in the private domain Mini Program, and laid materials offline and online in the early stage of the event to warm up.
So, what is the record of this traffic feast?
It is understood that Chabaidao has issued more than 1.22 million Fu cards, and the new users of Alipay Mini Programs have increased by 6 times week-on-week; the peak single-day visits of Guming Alipay Mini Programs have soared by 60 times month-on-month; the number of visitors to the New Time Brew Alipay Mini Program has risen by 38 times compared with the previous day, and the transaction increased by nearly 30%; the new users of the throbbing burning immortal grass Alipay Mini Program have increased by more than 15 times week-on-week, and on the first day of issuing The Fu Card, the number of users revisited by the Mini Program has increased by 5 times; Yun pet treasure borrowed Wufu to operate itself, and the number of visits on the first day of Wufu has exceeded the usual month, attracting members to increase 93 times, Dingdong buy vegetables to force the private domain operation of small programs, "five blessings gift package" to promote the number of visits to a record peak...
According to the analysis of professionals, merchants borrow wufu IP heat to directly precipitate private domain users. This is essentially a feast of traffic, but who can catch it and do private domain operations for a long time? This is indeed a test of the operational capabilities of major businesses!
In any case, the opening of such a super IP is a good thing for the people, and they can play more games in the New Year and receive more affordable and useful benefits. This new year is even more lively!